Content Standard

SEPTEMBER 19, 2023

Proprietary AI Tools: These tools are developed for and owned by your company. The caveat: We’re experiencing an arms race among tech companies to claim dominance in the AI sector. For most companies, the need to rapidly scale content creation is the biggest driver of generative AI adoption. The Content Marketing Deluge.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. So how are companies doing it wrong?

Social Media 161

Social Media Media Viral Marketing Skype 161

Valasys

APRIL 13, 2021

Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever. The organization found in 2013 headquartered in Foster City, California. Folloze allows enterprises to create a richly personalized journey for every customer in the buying group, quickly and easily and at scale.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Delivra

FEBRUARY 26, 2021

As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change. It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. Consumers not only remember the campaign, but they happily share and tag the company in posts regardless of the platform to join in on campaign participation.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. Some sources have even ranked the promo highly on their lists of most popular viral vids from the past year. Powerful stuff. Don''t care.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Crimson Marketing

JANUARY 16, 2014

“ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” A viral video is every company’s ultimate fantasy.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Biznology

NOVEMBER 17, 2014

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. In particular, 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey). •

Trends 80

Trends Brand Identity Branding Planning 80

Contently

JULY 7, 2016

In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. ” I have a lot of respect for Portal A, particularly since these parodies seem to be an exercise in company-wide creativity rather than some grand scheme to drum up business.

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Crimson Marketing

OCTOBER 9, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

KEO Marketing

AUGUST 7, 2017

Since tech is on the rise, and there are more companies in the IT, software, and telecommunications niches, it is becoming harder for tech companies to stand out. The team at KEO Marketing has more than 25 years of experience working with technology companies and helping them achieve their goals. of the U.S.’

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Know Where the Conversation Is.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Content Marketing Institute

DECEMBER 12, 2017

It will see the light and purchase what is perhaps the greatest media company on the planet. At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. FallonTonight pic.twitter.com/Ku4CMDIUzC — Ford Motor Company (@Ford) March 29, 2014 Fallon announced the Fingers on a 4×4 campaign to help him decide which dealer would sell him his new Ford F150.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Biznology

NOVEMBER 4, 2015

The four speakers ranged in age from 17 to 23, and each was already running a company. An app he developed called Yo briefly became a viral phenomenon in 2014. My peers say that once they’ve learned everything they can learn at a company, it’s time to leave.”. REX recently raised $1.25

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. “It’s not about going viral; it’s about being useful.”

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Digilant is an ispDigital Group Company.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. The book is a how-to guide on running a growth program in your company. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. CLYW is a Canadian high-end “return top” company. (Yo-yo Karlijn1903 Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Belkins

MAY 28, 2020

What does it mean for you, as a SaaS company or a software developer? Therefore, it’s high time for all the companies involved in developing antimalware and cybersecurity apps to reach out and help medical facilities stay in control of their data. Assis t with implementing telemedicine. Take part in a hands-off economy.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Viral How-Tos. What Caused the F-Bomb. Not that Pettis was a bad teacher.

Conference 100

Conference Education Viral Marketing Class 100

KoMarketing Associates

JUNE 12, 2018

Search ad listings have also expanded and evolved over the past several years to incorporate information that encourages users to click, such as company reviews, delivery time estimates, available promotions, and easy-to-navigate site links. Brands, too, are creating videos differently.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

SnapApp

FEBRUARY 22, 2017

The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. Thomson Reuters Company. The company looked at a different research performance parameter in each round. The Worst Company in America tournament winner was Electronic Arts. The title that company took home? Consumerist.

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Hubspot

APRIL 12, 2018

Direct-to-consumer companies cater to people’s desire for simplicity. Take a look at this customer review for D2C mattress company, Casper. This “painless experience” he describes, which is especially attainable for D2C businesses, is ultimately what makes these companies so popular in 2018. What is direct-to-consumer marketing?

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

SEPTEMBER 10, 2014

Over the next two years, they expanded their blog content to cover topics like Airbnb rates versus hotels , the lives of can collectors , and what happens to stolen bicycles -- and they were such viral hits that Dhar decided to "double down" on producing great content. Pin Picks: 10 ways to trick out your bike. 5) Unboxed Thoughts.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t. In this post: Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Its top 25 US-based search advertisers alone spent more than $1.3 Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Vidyard

OCTOBER 19, 2016

Viewtopia ® attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Social media platforms need to be selected based on a company’s goals and objectives. Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120