Contently

SEPTEMBER 1, 2016

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2.

Cable 98

Cable Bundling Television marketing Amazon 98

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? What area will it impact?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

ClearVoice

FEBRUARY 21, 2020

As we have explored through research and interviews, experts and freelancers agree on the rise of competition and demand as more companies see the benefit of remote workers. Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Convince & Convert

AUGUST 24, 2015

He hasn’t been in a television ad for the chain since 2013 as the chain has shifted to using athletes, such as baseball star Mike Trout, or actors in its ads.” ” Staying ahead of the story – being there as it breaks – can be an effective way to manage a crisis.

Television marketing 148

Television marketing Curation Press Act-On 148

Contently

NOVEMBER 22, 2016

Rather than throwing all of their business at one agency of record, companies can now portion off different parts to the most relevant contractors. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Convince & Convert

APRIL 26, 2013

But Southwest is intent on keeping the blog organic : a true voice of the company. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. This, they hope, keeps it authentic.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Matt Thomson, Klout @daddymention. That’s right.

Television marketing 129

Television marketing Curation Social Media RSS 129

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony.

Case Studies 105

Case Studies Case Study Twitter Studies 105

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Dave Stein, CEO and Founder of ES Research Group Inc.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Digilant is an ispDigital Group Company.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Myth 6: Company channels are your most important social assets. Of course they are. Simply not true.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. We all know that television ad spending still holds a huge market share (more than half, actually). Listen Now. The RSS feed is: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Digilant

DECEMBER 19, 2018

Since the release of Siri, many companies have released their own voice assistant. Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Now, voice assistant companies are reaching for a 99% accuracy level.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed. Towards a SaaS model. ” Building for other publishers.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Last week, we focused on one of the largest American-based international alcohol companies: Beam Global. This week, Kevin Hunt brings us the behind-the-scenes for one of the largest American-based international food companies: General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Hubspot

APRIL 30, 2015

Judges on the popular television show, Shark Tank, will hit you with tough questions and there is a lot to learn from the best of the best in the entrepreneurial industry. That was in 2013. Before Shark Tank, he used the online store as proof of concept, setting up the company for future growth with consumers and retailers.

eCommerce 28

eCommerce Paid Search Agency Companies Television marketing 28

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Know Where the Conversation Is.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Contently

DECEMBER 6, 2016

In 2013, Netflix decided to make an original TV series for the first time. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most decisions to greenlight a television series come down to the experience and gut intuition of executives.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

KoMarketing Associates

FEBRUARY 9, 2016

Start planning how to create video for your company now. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). It provides a forum for company thought-leaders and visible employees.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Outbrain

AUGUST 14, 2021

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. One company using this acronym expertly is Automated Creative , which has programmed AI and machine learning to creatively respond to consumers. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing.

Microsite 40

Microsite Television marketing Content Social Networks 40

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. “You start companies with friends and people that you know,” Jeff points out. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Contently

JUNE 15, 2016

Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. The company balances this out with a healthy amount of tweets about movies that have nothing to do with its productions. R/GA (@RGA) May 27, 2016.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Integrated B2B

JULY 24, 2018

As the number of international visitors to Japan increases (it almost tripled between 2013 and 2017**), so too, has its export and business opportunities. Despite those associations, the preference for traditional offline media like television and print ads is still where the biggest part of the media budget is spent. Local matters.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B 40

Content Standard

MAY 4, 2015

Ad block users jumped by 70 percent from June 2013 to June 2014, the data revealed. Some brands have taken the concept to the next level and created their own in-house media companies to churn out content and woo consumers.

Paid Search Agency 40

Paid Search Agency Ads Content Marketing Mobile Advertising 40

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Does your company have the desire to change? Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

APRIL 12, 2019

The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Just when it seemed like Netflix had innovated itself into a corner, the company unveiled its next venture: original content. Turning Data Into Dollars.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 20, 2015

Print, television, and internet ads all need to tell a specific narrative tailored to brand audiences and be designed for the different mediums. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. Immersive Marketing. Storytelling has always been relevant to marketers.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Hubspot

DECEMBER 17, 2015

ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." Launched in an effort to increase sales, the campaign not only resulted in higher monthly sales, but it ultimately helped the company exceed their goal by boosting sales by 3.1%. 5) West Jet: Christmas Miracle Campaign.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. ” I quickly noticed major developments in the written content I was editing.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

MAY 16, 2014

Reese''s Pieces -- rumor has it MARS, the makers of M&Ms, didn''t want to be part of the movie, so the Hershey company stepped up to the co-marketing plate to make a similarly small, round, sweet snack. 2) What fictional fishing company became a restaurant chain after appearing in the 1994 Best Picture Winner? Bubba Gump Shrimp Co.

Banner Ads 28

Banner Ads Paid Search Agency Television marketing Forrester 28