Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. In other words, Snapchat will now allow for what’s known as “remarketing”—a sibling of retargeting—in which companies can upload email addresses and other identifying features to re-engage those same users. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. That’s the real issue here, and it’s the one companies of any size should focus on." So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Companies need to understand this paradigm shift and adapt. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). eMarketer ). 22 Content Marketing Facts and Statistics.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JUNE 6, 2013

Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. Seth will be speaking at our INBOUND 2013 conference , August 19-22. Best of all (for Pepsi anyway), the company has collected personal information from everyone who got a free drink. says everyone. of the U.S.

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Bundling Emarketing Conference Sample 28

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. ” CJR, citing a 2013 study by German researchers Wolfgang Schweiger and Juliane Urban, suggests that: Readers struggled to evaluate comprehensibility, ethics, and objectivity.

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Studies Content Emarketing Internet Marketing 74

Liveintent

JULY 25, 2018

Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. billion for Whole Foods? When we say tearing it up, we mean it.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. Source : eMarketer. billion in 2014.

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Statistics B2B Marketing Emarketing B2B 48

SnapApp

MAY 5, 2016

And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. There’s no better time to add Facebook video ads to your marketing mix.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hubspot

JUNE 24, 2013

With Google Reader''s demise approaching on July 1st, companies everywhere are jumping in to try to replace it. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. I guess we''ll just have to wait and see what kids do with this new product. But how about you?

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. Fast Company says it’s a bit like giving someone a thumb drive. Meanwhile, in the world of marketing. 1) Millennials Have Money, Won’t Spend It. There are 73 million Millennials (people ages 18-34) in the U.S., Using a coupon.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. .” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Biznology

JUNE 19, 2014

For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. Especially when paired with companies that are innovating in the email marketing space. ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. Especially when paired with companies that are innovating in the email marketing space. ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

NOVEMBER 22, 2014

According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. Over time, the popularity of real-time marketing (RTM) has grown substantially among marketers. However, the effectiveness of, and data analysis for, real-time marketing has traditionally been hit or miss.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

readwrite

SEPTEMBER 20, 2011

billion this year, eMarketer estimates. Ad revenues here are expected to pass $2 billion in 2011, making for over half of the company’s total revenue. Overseas ad dollars is predicted to represent 50% of the pie next year and a slight majority by 2013.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. What is the share of ad spending for different media?

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Spending Media Mobile Advertising Forrester 120

Hubspot

SEPTEMBER 25, 2015

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: eMarketer ). Source: comScore ). Source: PageFair ).

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Paid Content Advertising Agencies Display Stats 28

LEADership

OCTOBER 16, 2013

Some more research and statistics worth considering: An Economist Intelligent Unit survey of UK and US users in 2013 showed that email ranks as the top outreach channel for all stages of the purchasing process. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Competitive companies know that capitalizing on new forms of content and technology will help them capture new audiences on fresh playing fields.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

MAY 11, 2010

Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach.

Video Marketing 28

Video Marketing Emarketing Buzz Youtube 28

Hubspot

FEBRUARY 10, 2017

2013-2014: Stories and Chat. In October 2013, Snapchat launched Stories -- an ephemeral narrative of snaps that users could post for their friends to view for 24 hours. In September, Snapchat rebranded, and the company was now called Snap Inc. To add to the fanfare, eMarketer predicted that Snap Inc.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

QuanticMind

NOVEMBER 16, 2016

.” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. When marketing efforts pay off and companies get bigger, your tools need to become more closely integrated. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 In other cases, you inherit them. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Smart Insights ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). 77% of B2C companies have acquired customers through Facebook. (

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Social Networks Stats CTR Network Marketing 100

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. in 2012, according to research published by eMarketer. 1) Lack of Warm Leads for Sales.

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Paid Content Paid Search Agency Companies Media 28

RebelMouse

OCTOBER 23, 2018

It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. We were very dependent on Facebook in 2013. Diverging Data.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Sprout Social

SEPTEMBER 22, 2016

A common problem for companies is they don’t know the best route to take when analyzing Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. TheSoundOfMusicLive.

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Twitter Ideal Customer Profiles Impressions Analytics 91

Marketing Insider Group

JANUARY 2, 2015

Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. Emarketer ). Emarketer ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 40) 90% of the Interbrand 100 companies now have Instagram accounts. Brand Adoption.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

NuSpark Consulting

MARCH 1, 2016

If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. Statistics bear this out.

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Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

AUGUST 9, 2017

This app developed by athletic footwear company Nike works with connected devices such as the Fuelband. Starbucks is another example of a B2B company who has successfully gamified the purchase process. In 2013, 84% of all email was spam. If you’re unsure what gamification even means, here’s a quick definition: .

Tactics 48

Tactics B2B Marketing Microsite B2B 48