Webbiquity

FEBRUARY 16, 2011

15 tips for how to look “amazing&# on LinkedIn for what you do, among them: rearrange the order of items on your LinkedIn profile in order to stand out; always personalize your connection invitations; add slides or video to your profile; and recommend good books (that you’ve read) on your profile. by My Venture Pad.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Customer Experience Matrix

JANUARY 1, 2019

The report period (second half of 2018) saw the first two major acquisitions of CDP vendors: Datorama by Salesforce for reported $800 million and Treasure Data for $600 million by ARM Holdings for reported $600 million. It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Ambal's Amusings

JANUARY 31, 2011

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Mobile year-over-year growth peaked between 2010-2011 as did ad spend. million persons, and received 115.5 People are more concerned about personal data. Meeker and co. million digital views.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. As we’ve all embraced being content creators and having personal brands, we’re also more perceptive of the BS that goes into advertising spin. That may seem like an insane thing to say.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Sprout’s social CRM lets you access conversation histories and relevant contact information so that you can personalize responses to incoming messages. In-depth reporting.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Sales Engine

JUNE 28, 2016

Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Is that person thrown out altogether? Like any journalist, you won’t get paid unless you deliver. The scenario is similar for any quota-driven B2B sales team. What is a marketing-qualified lead (MQL)?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Salesforce Marketing Cloud

JANUARY 2, 2024

Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. Let’s be real: Gen Z doesn’t want to talk to a person on the phone, and they certainly don’t want to wait for a slow reply to an email. Since then, there’s been a steady decline in enrollments, averaging a year-over-year decrease of 1.67

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Webbiquity

FEBRUARY 2, 2011

. “56% (of corporate bloggers) say that their blog has helped their company establish a positioning as a thought leader within the industry&# ; and offers 10 tips to maximize the impact of content marketing, from “personality is essential&# to tone is more important than perfection. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Salesforce Marketing Cloud

JANUARY 2, 2024

Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% wholesale ebook sales for January, 2010 were $31.9

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Salesforce Marketing Cloud

OCTOBER 14, 2021

For me, running reports and dashboards in Salesforce brings order to a chaotic world.”. Maybe it has to do with my personality — I’ve always been a math person — but for me, running reports and dashboards in Salesforce brings order to a chaotic world. Finding my passion. HIT THE TRAILS. “I Bridging two worlds.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Keep it short and sweet, and don’t be afraid to let your personality show!

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Martech

JULY 7, 2022

He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. I’ll start with a personal story. Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article. MOps leaders are never done.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. While the full report can be accessed via web page and SlideShare , here are some of the first takeaways I found, in preliminary review. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

nDash

MARCH 29, 2022

As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? I’ve realized that a lot of the clients I work with are small, or even one-person, marketing teams. John provides specific instructions on how to pull reports to guide these optimization efforts in his Some Good Content Patreon.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? All rights reserved.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

For brands and retailers, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. They stood in front of tourist destinations and gave tour guide spiels.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Convince & Convert

DECEMBER 29, 2014

Jay and Content Pros’ host, Amber Naslund , wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social. Jay is also a keynote speaker and bestselling author.

Content 111

Content Social Media Consulting Social Marketing 111

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

ClickZ

SEPTEMBER 20, 2019

These specific additions hope to solve challenges such as the fact that nearly half of consumer goods leaders reported having no digital tools to track that “right products” flow, and that 95% of consumer goods are still sold in physical stores. She has been at the company since 2010. LinkedIn CMO to step down at end of year.

Linkedin 85

Linkedin Marketing Management CMO Analysis 85

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Maybe it’s because seeing an older person use a product makes it feel more accessible because of our intrinsic bias. Millennials came of age in the time of personal branding.

Demographics 99

Demographics Class Social Media Trust Marketing 99

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Navigate the Channel

JANUARY 2, 2024

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. For more on review hijacking, see this post from Consumer Reports.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Zoominfo

OCTOBER 20, 2020

has fallen every year since 2010. State Street Global Advisors has reported that less than one-third of advisors approaching retirement have created a succession plan. With senior advisors personal guidance, younger advisors learn the values, leadership, and management skills required to run their own practice.

Zoominfo 100

Zoominfo Thought Leadership Work Management Training 100