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Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

“In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

We are distinctive due to our technical aptitude , industry knowledge and business acumen. Resolving Your Biggest Agency Issues At TriComB2B our staff comes from industry not just from agencies. Our industry experience, technical savvy and true understanding of your market sets us apart from other B2B marketing firms. more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. more» Privacy Site Map TriComB2B • 1200 Industrial Park Drive • Vandalia • Ohio • 45377 • 937.890.5311 © TriComB2B.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Invite marketing specialists in your industry and from other industries who can provide new perspectives on and tactics for your marketing. 2. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar.

Plan 37

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

In conclusion, I see them as being one comprehensive toolbox, not mutually exclusive. Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? A: Rethink. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Enterprise Crowdsourcing blasts off as social media growth industry

grow - Practical Marketing Solutions

Several platforms were revamped, relaunched, or finally “released” in 2009. Client adoption was also slow until 2009 when the first surge in market demand occurred. Last year, the number of completed microtasks increased 496% over 2009. This rate of adoption is also increasing so 2012 could be another years of explosive growth for this nascent industry.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Tweet This!

SEM 24

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! Tweet. See samples at the end of this post.) That’s it – three or four recollections seem to be the max!

CPA 25

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Gia McNutt , CEO, SOS   "Business Communications Group came strongly recommended by those in its industry. Lori Thielen , Marketing Director, Sutter Health Sacramento Sierra Region More client comments >> Case Studies Featured e-Book Six marketing gotchas CEOs can avoid   Featured Blog Post B2B marketing ROI of a blog - with traffic and leads chart  (6/19) More blog posts >> Featured News Business Communications Group introduces fixed price marketing services packages More news >>   Copyright ©2009 Business Communications Group, LLC. All Rights Reserved.

B2B and the tourism industry: A strong digital strategy can make the difference

Integrated B2B

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. percent, the tourism industry is estimated to be worth USD 1.15 For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. With revenue increasing at an annual rate of 1.5 Vidal.

B2C 23

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Here are just a few ideas on categories you can consider: Industry Experience with solution (i.e. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Make this prominent interesting. tell them!

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Depending on your industry, you could be the first one there to develop the "Ultimate Guide" to a number of your customers' pain points. Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. Companies churn out miles and miles of content.

BtoB 23

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Depending on your industry, you could be the first one there to develop the "Ultimate Guide" to a number of your customers' pain points. Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. Companies churn out miles and miles of content.

BtoB 23

The Doom Boom: Inside the Surivival Industry's Explosive Growth


So what’s the secret behind this niche industry’s explosive growth? An Industry on the Rise. While the impressive turnout at the event made it abundantly clear that this industry wasn’t showing any signs of stopping, I was determined to learn more about the uptick in interest surrounding survivalist behavior and preparedness techniques. The Colony - 2009. Alone - 2015.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Ambal received Masters in Computer Science from Purdue University and MBA from Wharton, Univ.

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. At times, marketers set these up and then forget about them.

Rethinking Shortlist Interviews


Some of my advice seems to diverge from the conventional wisdom in our industry. I spent most of last week helping an engineering firm prepare for an important shortlist interview. While each interview is different, there are some common themes in my approach. Yet I've enjoyed good success and my discussions with clients have validated my ideas about the process. Will they be responsive?

Giving Away Your Expertise IS Your Competitive Advantage

Junta 42

Giving away your expertise and teaching your customers what you know does one amazing thing - it positions you as the expert in your industry. Once you are known by your customers and prospects as the industry expert, it will be almost impossible for any process, product or any competitive service to come between you and your customers. It gives a huge opportunity for someone else to share their secret sauce and position themselves as the industry expert. Erica brings up a great point about companies not wanting to share their expertise through content marketing.

Field 18

Are You Creating Necessary Content?

Junta 42

Even if you have the best experts in the industry, most times you need outside journalistic help to tell your story in a way that positions your information as necessary to their career survival. Take a few minutes and do an inventory of the content you send to your customers and prospects.    I'm not talking about the information you create that talks about your products and services.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. Is it necessary? Listen to your customers.

BtoB 19

10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

The opportunity to become the expert industry source for your customers is there, right now.  I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.    Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states.    They had a budget of $2.5 million dollars for marketing spend for the campaign. That client is thinking about the world we used to live in.  million dollars left.

B2B and the tourism industry: Why mobile is key to successful digital strategy

Integrated B2B

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. For B2B marketers in any industry a common challenge is targeting the key platforms where audiences are most likely to consume information. 2012 Google research on the travel and tourism industry further accentuates the potential impact of mobile for B2B digital strategy. These are increasingly going to be mobile.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. Despite budget woes, marketers will have to increase company visibility within the industry and amongst customers. Budget Woes. Customers Rule. Do more marketing.

Lead Scoring: Eight Critical Questions to Consider

Digital Body Language

Two of the most commonly used scoring dimensions are who the prospect is (explicit data like title, industry, and revenues) and how interested the prospect is (implicit data like web interest, search, and downloads). 4) How do you Cap and Bucket Scores so they are manageable?: For example in scoring the lead explicitly ( who they are), you may look at title, industry, and revenues to determine whether the individual is highly qualified. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. who to nurture further?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

Winners of the 2009 Markie Awards

Digital Body Language

The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. If you serve a variety of industries and users, you may opt for an internet survey. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. Focus – Brevity and clarity counts.

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

This is a great format for highlighting customer quotes or industry trends. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. Will it make their job easier?"

FAQ 11

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

I'm really more of a B2E kind of girl - believing that people are people and you're never really marketing to an industry or a building, but to individual human beings who - despite working in B2B - are still flesh and blood. Life is not meant to be that hard, and neither is marketing. They even come with emotions, and - most importantly - a sense of humor. Some are old, some are new.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Glossary Is your industry fraught with a bunch of terms that may be unfamiliar to someone who is beginning to seek out a solution? Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Glossary Is your industry fraught with a bunch of terms that may be unfamiliar to someone who is beginning to seek out a solution? Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. eBooks I'm a big fan of eBooks.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Jonathan Kantor. Blogs.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). Blogs. Books.

Best of 2009: Social Media Marketing, Part 1


How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Top 5 Lead Management Excuses (with Poll)

The Point

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. As someone who sees clients achieving very real, [.].

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

Next, we ponder the future of sponsored podcasts and wonder why the ad industry complains a lot, but doesn’t seem to work on solving its problems. Investools from TD Ameritrade : In 2009, TD Ameritrade purchased the trading platform Think or Swim for $606 million. Content Marketing Examples Facebook Industry News and Trends Paid Advertising PNR Social MediaSponsor (37:52).

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Be relevant (to their job, industry, application, problem, pain, etc.). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ?

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Connect the Docs

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. His work has landed him book deals and great respect in the industry. Michael Stelzner.


What is B2B Marketing?

Digital Body Language

Early stage education on industry transition, technology changes, or regulatory changes can be needed in order to best understand why your solution’s category even exists in the first place. What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. However, beneath the surface, there are significant differences in how B2B and B2C marketing is done in today’s environment. It’s worth exploring what B2B marketing entails.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

The list providers were requested to provide counts across a variety of industries and asked to match data to ten real-world contacts that shared their contact information. Be aware that some vendors may be strong in some industries but weak in others. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Run a test by providing a file to a number of vendors for data append. branches).