In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. We get into how not to craft a bad pitch and approaching PR with a different perspective in part because social media has changed the landscape of public relations. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Tags: PR marketing Bad Pitch Blog Albert Maruggi Kevin Dugan public relations Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. MORE >>

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy.  Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. Not the public relations agencies, not the corporate marketing and corporate public relations departments and not the reading public who accept such drivel.  . It is time for all of us to pause, revisit the most basic element of public relations … relationships …. MORE >>

So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends. These focus on social media, marketing and public relations. Influential Marketing Blog - 2009 Predictions from the Pros at PSFK. Scott Monty’s Social Media Predictions for 2009. Marketing Pilgrim – Why 2009 is THE Year for Social Media. MORE >>

Or how about Public Relations — a traditional tactic that can deliver some rewarding twists and turns ( Grey’s Anatomy )? Examples: Branding – keep it traditional with advertising in key publications. Thought-leadership – public relations efforts can promote your company’s new technology and high-level management team. It’s that time of year again…every other commercial is for the series premiere of this or the season premiere of that. So, what’s in your fall line up? MORE >>

While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. MORE >>