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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

That was no obstacle to Steinlager Pure beer which publicized an attempt the world free dive record through a unique mash-up. Spain’s Congress passed a law deeply restricting the right to assemble publicly and protest. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company.

P2P 111

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

My husband likes to say that marketing and public relations is about who lies the best. We’ve all probably been in that situation  – we’re marketing or publicizing a product /company that we know deep down can’t deliver on the promise. Tags: marketing pr David Letterman ethic ethical lies public relations When he tells me this, I am completely offended.

Virtual Events – New Opportunity for Public Relations

PR Meets Marketing

As more conferences consider a virtual companion to a physical conference or even going virtual all together, this represents a new arena for public relations professionals: No longer can you stand outside the press room and grab journalists for an impromptu interview. How Public Relations Can Take Advantage of a Virtual Event. Tags: media relations pr analyst press press conference virtual conference Virtual Event virtual press conference virtual tradeshow Note: This has been cross-posted on my company’s blog. Over the past year, virtual events (e.g.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off


According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories. Public: The more visible and easily accessible your product is, the more likely it is to be talked about. Highly public ideas market themselves. Public Relations Content Marketing Pop Culture Daily Weekly

Developing your Go/No-Go decision tree

Confluent Forms

The Council of Public Relations Firms has a rudimentary form that they call their " Fit to Win " questionanaire that might be a good starting point. The situation: A potentially juicy RFP falls into your lap. You try not to get too excited because you know that creating a winning proposal can be an expensive and time-consuming affair. Before you get invested in the project proposal you want to determine whether this is, in fact, a worthwhile project for you to chase, or one that you should pass. So what is a Go/No-Go decision tree? Interested in learning more about RFPs?

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what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. United States License.

Is Social Media Wasted on PR Agencies?

The Point

Tags: B2B Marketing Blogs Lead Management Lead Nurturing Social Media blog marketing lead generation b2b demand generation b2b lead generation PR public relations

PR Meets Marketing » Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. SEM/SEO, public relations, social media and other perceived “inexpensive” tactics will be used more by marketers.  . Budget Woes. Customers Rule.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

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Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy.  Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations. It is time for all of us to pause, revisit the most basic element of public relations … relationships ….

The Public Relations Secret Behind the $1 Million House Coupon Phenomenon

Content Marketing Today

This is especially true in the new Internet-powered world of public relations. She began with a traditional public relations approach of assembling a list of a hundred or so media contacts that might be open to writing about the unique coupon idea, particularly in the area of real estate. The public relations pay off: priceless. photo of the house. Social Media Tool or PR Nightmare?

Marketing Craftmanship

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job. Learning to Live With Employee Opinion. Effective workforce management, however, does not ensure a positive outcome on the site.

Let the 2009 Trend Lists Grow

PR Meets Marketing

So what do I think will be top trends for 2009? While this will provide immediate cost and time savings by reducing travel and hotel costs, I think that the pendulum will swing back by the end of 2009. Other 2009 Predictions: Peter Himler over at The Flack beat me to a list of 2009 trends. These focus on social media, marketing and public relations.

Your Content, Their Content & the Brand

Junta 42

Packaging, advertising, public relations and all types of customer communications were continuously reviewed. Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. It’s not easy. No, again.

Optimize Your Tradeshow Presence

PR Meets Marketing

While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference.

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The Single Best PR Advice for 2009 – Think Like a News Organization

Marketing Edge

In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. We get into how not to craft a bad pitch and approaching PR with a different perspective in part because social media has changed the landscape of public relations. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Tags: PR marketing Bad Pitch Blog Albert Maruggi Kevin Dugan public relations Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. Practice. Prepare, rehearse, and train like you mean it!

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Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

” Given that Strategic Objectives was IABC/Toronto’s “PR Agency of the Year” in both 2011 and 2009, representing many of Canada and the world’s leading brands, who would deny its president some precious downtime, especially with agency reps keeping the online profile actively engaged? Related Stories Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

PR 15

Why Millennials Are Resistant to Advertising and Politics


Consistent with this negativity, government officials score the lowest for trusted leadership (38%), with CEO’s next at 43%.  A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009). our kids).  Environment/resource scarcity, -12%.

Is Content Marketing the New PR?


Today my  article on Content Marketing was published on the blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. Tags: Social Media content marketing public relations seamless integration The OLD Situation. This is blasted out to a mass audience. The NEW Situation. Black and White.

PR Ethics – How far would you take it?

PR Meets Marketing

My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. It never seems to work because his point is that companies are just lying to consumers and the public to sell more stuff. What do you think?

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs. Enjoy!] Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. need to implement them.

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How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Gartner released a report that showed Smartphone sales 27% higher in the second quarter of 2009 than the comparable quarter last year. More on the extension of this concept as it evolved into what I call the embedded corporate journalist, a new public relations strategy. Tags: marketing podcasting public relations Audio podcasts Radio Time 21:22. Yes including me.

The Rehabilitation of Michael Vick’s Image

PR Meets Marketing

While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting and cruelty charges. Controlled Public Appearances: Since being released, Vick has been very careful about his public image and statements. Every Sunday, my husband and I watch 60 Minutes. Conclusions. What do you think?

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Back to public relations, you may think HARO this is similar to ProfNet or other services, and you are right, but the world of social media is changing business models and Shankman is adding value at less cost.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

technorati tags: Marketing Social Media Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations Google Twitter Search. tags: Marketing Social Media Online Reputation Management Brand Customer Competitive Intelligence PR Public Relations Google Twitter Search. To summarize, my company seeks to reach business-to-business marketers.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

LinkedIn Answers : To position my company as an industry expert, I monitor the questions for topics related to my company. technorati tags: B2B Business-to-business BtoB Brand Community Facebook Gooruze HubSpot Jeremiah Owyang LinkedIn LinkedIn Answers Marketing MySpace PR Public Relations Social Media. To summarize, my company seeks to reach business-to-business marketers.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. Tags: social media PR marketing public relations business marketing Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. will respond favorably.

My Guest Stint on Media Bullseye Podcast

PR Meets Marketing

technorati tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers. tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers. icerocket tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers.  . Tags: media industry podcast print newspapers media bullseye public relations authority media relations This morning, I was a guest on the Media Bullseye Podcast. Thanks to Jenny and Chip for having me this morning. Listen to the podcast.  .

B2B Marketing Zone – Great Resource

PR Meets Marketing

And I hate to say this, but for PR folks out there, you can research relevant marketing-related bloggers in one place. Tags: marketing pr public relations B2B I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. Brought together by Tom Pick of The Web Market Central  and Tony Karrer of eLearning Technology , the website brings together top bloggers and topics on B2B marketing into one place. I was honored to be asked to participate. recommend taking a look – there are a lot of topics relevant to B2B marketers.

Revisiting PR Firms and Social Media

PR Meets Marketing

technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  . Tags: pr pr firm Twitter Social media public relations PR agency LinkedIn Blog Facebook The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. To those who haven’t yet, why not?  .

FREE Using Social Media eBook

PR Meets Marketing

Using Social Media: Part 5 – Blogger Relations. technorati tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. icerocket tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook.  . The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

The same is true for public relations. It is a huge mistake to interpret this as a green light to pummel the public with heretofore defined advertising dribble wrapped inside user generated content, however, it is an opportunity to reconsider what advertising and PR look like in your company. Tags: advertising marketing public relations interruptive advertising lead generation PR In 2010 Marketers and PR professionals must resolve their personality crisis. It’s about your universe. Look, half of us in PR either were or wanted to be journalists. Not cool.

Using Experts to Get Better Media Coverage

Marketing Edge

Bulldog Reporter Media Relations Summit 2009. Tags: PR public relations financial media financial PR PR strategies Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. is in the top ten personal finance websites with information from mortgage rates and car loans to Certificates of Deposit and credit card rates. Best Website - Business/Consumer.

PR 2