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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. Personalized email/direct mail content.

Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

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5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! One example is a free consultation or assessment in person or on the phone. Tweet. The Grabber. The “Z”.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. Personalize who the email is coming from. Email Autoresponder 1.0 Chad H.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Make it easy for the reader to contact you When I was working on a competitive analysis for one of my clients, I was looking for contact information for each company. Give your readers a phone number, email and name of the person to contact. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Make this prominent interesting. tell them!

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Another deciding factor is to meet the person who will be your internal advocate – both account service and executive levels. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. This is true for even the best of marketers. Yikes!

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. know there is research that supports getting in touch with a person immediately after they visit your site. A few weeks ago I published a product review of LeadLander. Pounce.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). While many may label this as “lead nurturing”, it goes well beyond lead nurturing. white paper, webinar, etc.), Trial tips.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs.

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Best Social Media Stats, Facts and Marketing Research of 2010


For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. last year (2009). Adam T.

Stats 90

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Come and get it! World&#. 

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. They can tell you that their ideal customer is the person who lives paycheck to paycheck. In other words, you must provide complete and easily accessible online product, company, and contact information. This is critical even to the behemoth, Wal-Mart.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

The list providers were requested to provide counts across a variety of industries and asked to match data to ten real-world contacts that shared their contact information. more rewarding approach is to call the prospect and then send a 1to1 sales-style email that is personalized to the prospect. Sometimes one data provider can provide very accurate information at the account level but the number of contacts is sparse. This is especially true when we try and target mid-level contacts. Run a test by providing a file to a number of vendors for data append.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

Usually the person doesn’t know what the newsletter content will or should be, the publishing frequency, whether or not he or she wants to use segmented lists, etc., marcom professional should know how to communicate well, of course, but this person needs to understand a whole other set of skills – as you and others pointed out in your follow-up post to my post. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

Today’s customer support through Contact Centers typically feels anonymous. When was the last time you had a truly personal interaction with a Contact Center employee? This is the reason that customers feel a lack of intimacy with the Contact Center. An obvious win for companies looking to jump into Social Media is in the Customer Support area.

Best of 2009 (So Far): Social Media Marketing, Part 4


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." But what metrics are really most appropriate for social media measurement?

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Talk second-person (lead with you and your instead of we and our). ? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ?

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). With one click you can see all the contacts at the company that visited. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". They meet their promise. The following took place in the last 3 days. Day 1.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. three Web site visits in two days).

We CAN be Civilized!

Phoenix Rising

Business priorities are questionable, personal lives are filled with violence and disrespect.    _ If you still want to get a card off to Noah - here are his contact details: Noah Biorkman 1141 Fountian View Circle South Lyon, Mi 48178. Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures.   Just when I'm getting depressed - a Bright Light shines. Quite the 8 year old. Noah doesn't.

Lead Generation Check list – Part 4: Clear and Universal Lead Definition

B2B Lead Generation Blog

Identify key information the sales person would value in speaking with a prospect. Should anyone else be contacted? Then, only send as many sales ready leads that the sales person can effectively handle. This is the fourth installment in an eight-part series I’m calling the ‘Lead Generation Checklist.’ With each post, I’m addressing a step that in my experience helps improve lead generation efforts. For the first post, I focused changing your mindset to focus on conversations not campaigns. In Step Two, I discussed how to align sales and marketing as one team.

Video Conferencing Etiquette Tips from ooVoo


It happens—check out this clip of a woman removing her bra while on a business conference call (don't worry, it's safe for the office): While I've never personally seen anything quite like this, I was on a video conference call once where a guy was reading and forwarding email jokes while the call was in progress. No kidding. Quite embarrassing.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. highly recommend that you query your database to understand how "active" your contacts are. Knowing how many contacts in your database have bounced and unsubscribed is no longer enough - you need to understand how much "dead wood" you're carrying around.

B2B 4

Marketing Automation and B2B Marketing Predictions for 2010

Digital Body Language

Overall Prediction Trend: Buyers continue to gain control of their own buying processes, and marketers respond by building "revenue engines" to understand, facilitate, measure, and predict these buying processes. 1) Data is Free, Relationships are Not: As contact data becomes more and more available, approaching free in many cases, the value of the relationship will increase. Sort of.

B2B 4

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. Me 2.0 is book that highlights Dan’s success in personal branding, providing a blueprint for identifying, creating, and harnessing the key elements of a personal brand. Three Questions for Dan. 1) Your book gives a lot of advice on personal branding. Personal branding is all about the individual.

Why Social Strategies are Difficult for Agencies to execute?

Buzz Marketing for Technology

But where Agencies typically are challenged is on the “who” part of the equation – “who” will be the person best suited to represent the brand for a particular type of conversation. Or perhaps they need to find the “super connector” within the organization who can help them articulate who to go to as point of contact for those conversations.

42+ Social Media Marketing Tools

Junta 42

Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  LinkedIn - Start the practice of connecting with every business card you receive from contacts. Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. The Basics. Yahoo!

Best of 2009 (So Far): SEO Guidance, Part 2


SEO Trends and the Future of SEO by SEO Theory In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords.

Interview with The Funnelholic

Digital Body Language

Here is what I believe every marketing department should have in place in 2009: 1. They are really good for face-to-face contact with current customers and to create business development deals. Metrics geek – A lot of times, the person who does No. 1 or No. From my conversation with Craig Rosenberg, the Funnelholic: Steve: Will social media scale? Cost-per-opportunity.

B2B 4

A Small Business Website That Works: How Adventure Training Concepts Delivers on the Web

Content Marketing Today

This page includes videos which evoke both the personality of the leadership team from ATC and the experience itself. And it is very easy for me to take the next step of contacting them with the intention of hiring ATC. always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the principals, Michelle Jones.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Keep it small, relevant and personal. Please don’t. Kudos!

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. If you have a webinar, in-person seminar or other gathering that you want to promote, LinkedIn events is a place to promote it. You can then share this event with your contacts as well as be searchable by other LinkedIn members. Social Networking Sites. LinkedIn Specifics.