Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. Personalized email/direct mail content.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). To me it involves things like time, money, utilization rates, and (most importantly) contact generation. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Wrong.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing.
5 Secrets of Creating Successful Marketing One-Sheets
B2B Marketing Traction
OCTOBER 28, 2009
When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! One example is a free consultation or assessment in person or on the phone. Tweet. The Grabber. The “Z”.
Two Non-Traditional Approaches to B2B Registration
Savvy B2B Marketing
SEPTEMBER 21, 2009
Want the White Paper and I'll Contact You When I'm Ready. like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. For those who want to download the white paper but not be contacted, they needed to complete this info: Company name. Title. First name.
Email Autoresponders 2.0 in B2B Marketing
Anything Goes Marketing
FEBRUARY 21, 2009
Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. Personalize who the email is coming from. Email Autoresponder 1.0 Chad H.
My List of Demand Generation Vendors, and Who They Sell To
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Come and get it! World.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. last year (2009). Adam T.
Winners of the 2009 Markie Awards
Digital Body Language
NOVEMBER 4, 2009
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
ClickInsights: What was your "Aha" moment in 2009? - Part 2
Connect the Docs
DECEMBER 17, 2009
have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more.
B2B Lead Generation Checklist: 22 Success Tips
Sales Lead Insights
AUGUST 12, 2009
Talk second-person (lead with you and your instead of we and our). ? If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ?
Comparing B2B Online Data Sources - New Research
MARCH 23, 2009
The list providers were requested to provide counts across a variety of industries and asked to match data to ten real-world contacts that shared their contact information. more rewarding approach is to call the prospect and then send a 1to1 sales-style email that is personalized to the prospect. Sometimes one data provider can provide very accurate information at the account level but the number of contacts is sparse. This is especially true when we try and target mid-level contacts. Run a test by providing a file to a number of vendors for data append.
Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
JUNE 5, 2009
We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). With one click you can see all the contacts at the company that visited. You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". They meet their promise. The following took place in the last 3 days. Day 1.
Marketo Sales Insight Expands Salesforce Access to Marketing Data
Customer Experience Matrix
JUNE 9, 2009
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product. ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. three Web site visits in two days).
B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
DECEMBER 9, 2009
Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Keep it small, relevant and personal. Please don’t. Kudos!
Six Steps to a Successful Small Business Content Marketing Strategy
Content Marketing Today
SEPTEMBER 4, 2009
In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. They can tell you that their ideal customer is the person who lives paycheck to paycheck. In other words, you must provide complete and easily accessible online product, company, and contact information. This is critical even to the behemoth, Wal-Mart.
Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials
PR Meets Marketing
APRIL 7, 2009
and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd. . I’m just amazed at how much Dan has done all by the age of 25! . Personal Branding – Not Just for Millennials. Me 2.0 is book that highlights Dan’s success in personal branding, providing a blueprint for identifying, creating, and harnessing the key elements of a personal brand. Three Questions for Dan. 1) Your book gives a lot of advice on personal branding. Personal branding is all about the individual.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." But what metrics are really most appropriate for social media measurement?
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
More personal, relationship-building conversations on off-topic subjects (e.g. tags: Twitter b2b marketing Reid Carr Mark Schaefer retweets RSS feeds Brian McDermott icerocket tags: Twitter b2b marketing Reid Carr Mark Schaefer retweets RSS feeds Brian McDermott Contact Tom Pick: tomATwebmarketcentralDOTcom. There's a tremendous amount of interest in Twitter among b2b marketers.
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
SEO Trends and the Future of SEO by SEO Theory In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords.
Best Email Marketing Strategies and Tactics of 2009
APRIL 20, 2010
Janine Popick offers helpful tips for increasing email click-throughs including image liks, headline links, free gifts, expiration dates and personalization. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Wendy Roth recommends clear language and calls to action, personalization, time-sensitive offers and other techniques for maximizing the impact of this critical element in email campaigns. How has email marketing changed in the last few years? Email’s new role in digital marketing by iMedia Connection.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine Contact Tom Pick: tomATwebmarketcentralDOTcom. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Crank out posts more quickly?
Three steps for B2B marketers to build a personal social media presence
JUNE 26, 2009
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. Monitoring is the foundation of your personal presence. That was the why of social media. Monitor.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool." In another iMedia Connection piece on Twitter, Twitter brand smackdown: The winners and losers , Rodney Rumford highlights lessons from the Twitter successes of Ford, Zappos and Dell. What’s a Retweet? Social Taggin
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
It’s all about the engagement." 10 ways to get your business in on the microblogging craze by iMedia Connection Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is "one personality driving the charge"), establish a regular rhythm, and "talk like a real person" (not as obvious as you might think).
The Networker's Dream
The Effective Marketer
OCTOBER 14, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? Look forward to meeting up with you at BOS 2009.) This is the reality for most salespeople.
Savvy Week in Review - December 4
Savvy B2B Marketing
DECEMBER 4, 2009
Enjoy! ~ The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate. tips to make your eye contact more powerful by @OliviaMitchell Olivia Mitchell shows how to make each person feel you're talking to them when you present
Email Marketing Metrics You Should be Tracking
Anything Goes Marketing
SEPTEMBER 13, 2009
Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics.
5 Mistakes B2B Marketers Need to Avoid in 2010
Anything Goes Marketing
DECEMBER 21, 2009
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. highly recommend that you query your database to understand how "active" your contacts are. Knowing how many contacts in your database have bounced and unsubscribed is no longer enough - you need to understand how much "dead wood" you're carrying around.
Marketing Automation and B2B Marketing Predictions for 2010
Digital Body Language
NOVEMBER 24, 2009
Overall Prediction Trend: Buyers continue to gain control of their own buying processes, and marketers respond by building "revenue engines" to understand, facilitate, measure, and predict these buying processes. 1) Data is Free, Relationships are Not: As contact data becomes more and more available, approaching free in many cases, the value of the relationship will increase. Sort of.
Tempted to Do Away With Registration Forms? Think Again.
NOVEMBER 24, 2009
Offering up pre-populated landing pages gives contacts the opportunity to update outdated or incorrect information, serving to maintain and improve the quality of your CRM data. 2. If the email gets forwarded to a colleague, influencer, or decision-maker, you’ll miss the opportunity to capture that new person’s contact information. 3. Can we do without?”.
Using Social Media to Deepen Customer Relations
Buzz Marketing for Technology
AUGUST 27, 2009
Today’s customer support through Contact Centers typically feels anonymous. When was the last time you had a truly personal interaction with a Contact Center employee? This is the reason that customers feel a lack of intimacy with the Contact Center. An obvious win for companies looking to jump into Social Media is in the Customer Support area.
Should marketing be compensated like sales?
JUNE 1, 2009
Personally, I would be reluctant to adopt Joe's framework especially given the high 30% rate: If marketing was gaming the system , a high rate of disqualification of accepted leads by sales would quickly set off alarm bells for sales management and senior management. Should marketing carry a quota on revenue? asked after the panel. SQLs or SALs are not money in the bank. Joe should know.
Evaluating Marketing Automation - System Performance and Usability
Digital Body Language
DECEMBER 3, 2009
Real data (like this CSV file of sample contacts for this exercise), things to look for, and expected results are provided. Here is a link to a sample contact data file of 50,000 randomly generated contacts. Evaluating the various claims in the marketing automation space is an interesting challenge. There are a variety of players, and many of the claims overlap quite a lot.