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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. LeadsRx is deeply committed to consumer data privacy.

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. Disclaimer: The objective of this list is to share useful information. It may change in the future.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. That digital analytics function does not just happen. Some of the elements may exist within your company, but many do not.

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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content

Parse.ly

We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than relying exclusively on advertising revenue. We believed that same shift would lead brands to put out their own information directly to customers, bypassing traditional gatekeepers. Top-rated culture.

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Influencers: the key to content marketing

Biznology

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. So I asked the analytics person. The answer: “25.”

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It’s time for CMOs to talk business

Martech

months — the lowest since 2009, and far below the 80-month tenure for CEOs. When CMOs join organizations with big aspirations and goals, the company culture needs to allow for their ambitions to flourish so that they’re not blamed for poor company performance. Relationships: growth for clients. Revenue: growth for the business.