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Thursday, June 17, 2010
I'm frequently approached by writers looking for work, and the first thing they want me to see is a sample of their writing. But writing is only the first of many skills needed to produce content for an enterprise. Tags: Business to Business (B2B) Web Copy Writing read more.
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Tuesday, July 6, 2010
Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. read more.
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Monday, May 3, 2010
Have you ever been solicited by a company that you already do business with? It happens to me all the time. feel like I am being taken for granted, and I look for an excuse to “escape” through the bottom of their sales funnel. Don’t let this happen to your customers by neglecting their content. read more.
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Monday, February 2, 2009
There has been discussion about how to measure social media and can it truly impact your bottom line. In the end, it’s measuring what counts for your business. . Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Tweetburner.
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Wednesday, April 22, 2009
There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Marketo recently worked with. It's just not rational."
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Monday, April 12, 2010
cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e., The mantle of a "publisher" feels to me like a solemn duty that goes beyond lead gen. Tags: Business to Business (B2B market). What's that about? read more.
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Wednesday, March 10, 2010
Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. Tags: Business to Business (B2B read more.
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Friday, March 26, 2010
Tags: Blogging Business to Business (B2B
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Tuesday, June 29, 2010
They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the community groups they joined with such enthusiasm. The company site looks like they have gone out of business. Suffered a grave illness? Not committed.
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Wednesday, February 10, 2010
Tags: Business to Business (B2B) Content Strategy
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