markempa

NOVEMBER 7, 2008

Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel. Check out the Craig's 2008 Top of the Funnel List. Many know Craig through his blog, Funnelholic , or through his company Tippit. I feel privileged to be in such great company.

Top of Funnel 120

Top of Funnel Blogger Demand Generation Marketing Funnels 120

markempa

MAY 28, 2008

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. I highly recommend you check it out.

BtoB 120

BtoB Lead Generation Generation Marketing Qualified Leads 120

markempa

DECEMBER 29, 2008

As I read over the list (which includes 20 blogs) I discovered some new ones worth reading along with bloggers already follow like Jim Berkowitz, who writes the CRM Mastery Blog ; John Jantsch, Duct Tape Marketing Blog and Ben McConnell and Jackie Huba who write the Church of the Customer Blog.

CRM 120

CRM Best Practices Blogger Paid Search Agency 120

Leading Results Rambings

JUNE 22, 2013

I keep seeing “experts” talking about SEO today as it was in 2008. So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008. Content Marketing Search Marketing' And that’s just not so. And don’t have anything involving bank accounts anywhere on screen.

Industry CMS 78

Industry CMS Optimization Keywords Search Marketing 78

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. It’s a constantly changing field, with ever evolving technologies.

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.

Fulfillment 70

Fulfillment B2B Marketing B2B CMO 70

Webbiquity

JANUARY 4, 2010

How Internet marketing is like a ruptured disc. 10 Ways Internet Marketing Is Like a Ruptured Disc by Conversation Marketing. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. The Freakiest Ads of 2008, Final 4 by AdFreak.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Walker Sands

JUNE 20, 2023

What does this mean for B2B marketers? The best place to start is your web content marketing strategy. Your move: Talk like an expert, but keep Gen Z marketing content conversational and authentic. Gen Z is bringing their more casual, authentic style to the workplace — and anyone marketing to them should follow suit.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Martech

JUNE 27, 2024

By now marketers may feel like they’re trying to ride a pogo stick across a minefield. The answers from both veteran marketers and the latest polling may surprise you. The answers from both veteran marketers and the latest polling may surprise you. “We’re So what’s to be done? How could they have avoided this?

Paid Search Agency 115

Paid Search Agency Advertising Agencies Merchandising Work Management 115

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Conserve it to ride out the storm, or.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. Those are really what bring our sales and marketing teams together.

Marketing Automation Services 123

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 123

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

chiefmartech

JANUARY 25, 2023

But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. I’ve called them marketing technologists.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Personalization 140

Personalization Ad Building Branding Brand Identity 140

B2B Marketing Directions

FEBRUARY 26, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions. I'll cover books relating to technology and data science in a future post.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. What can brand marketers do to capitalize on these trends?

Transparency 146

Transparency Trends Paid Search Agency Spending 146

B2B Marketing Directions

JUNE 9, 2024

(This month's Research Round-Up discusses some of the major findings found in the Spring 2024 edition of "The CMO Survey" and a set of interesting perspectives from the "2024 Annual Marketing Report" by Nielsen.) Source: Christine Moorman Spring 2024 edition of "The CMO Survey" A survey of 292 marketing leaders at U.S.

CMO 54

CMO Customer Surveys Marketing Report Research 54

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 95

Marketing AI B2B Marketing Enterprise Management Marketing Management 95

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. This all changed with what we call the Lehmann Shock in 2008.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Sword and the Script | B2B

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

Order 98

Order B2B Marketing Budget Programs B2B 98

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

Branding 159

Branding Brand Identity Paid Search Agency Wikipedia 159

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” Processing.Please wait. Speak their language.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Biznology

JANUARY 2, 2017

I’m 58 years old, which maybe doesn’t rate as old these days, but it certainly rates as old in the technology world—and the digital marketing world. And I left that job in 2008, so I am even older now. I don’t claim to understand everything that younger folks know about digital marketing technology.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Convince & Convert

JULY 18, 2014

” That was back in 2008. » Social Pros Podcast content creation content marketing content strategy integrated marketing podcasting social media Social Media Marketing Social Pros' “Right after Chris Brogan proclaimed that podcasting was dead.” Read the whole entry. »

Tactics 142

Tactics Content Marketing Content Social Media 142

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Be proactive : Establish clear protocols and a contingency plan to swiftly address biometric and data privacy breaches.

Privacy Policies 120

Privacy Policies Contingency Planning Tools Privacy 120

BOP Design

FEBRUARY 8, 2022

When you’re going digital, you want a human-centric design that can help you grow and make an impact on your market. When we started this company back in 2008, we understood how big of a challenge it would be to compete in such a competitive industry. To honor this amazing milestone, our team is taking a quick trip down memory lane.

Paid Search Agency 104

Paid Search Agency Design Word of Mouth Advertising Agencies 104

MindFire

JUNE 22, 2022

Should we change our marketing and sales strategies? Is a recession coming? How can our business survive the rising costs? What should we be doing right now? Hear from industry titans who have been there before and have come out the other side more vital than ever.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 85

Tools Blogger Demographics Social Media 85

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing. A modern brand is faced with many disruptions.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Martech

MARCH 14, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are you blockchain-literate? “My They emerged together in 2008. Get the daily newsletter digital marketers rely on. Nick Paumgarten writing in The New Yorker in 2018.

Internet Marketing 101

Internet Marketing Privacy Newsletter Social Media 101