B2B Marketers: What gets us through this?
Strategic-IC
MARCH 24, 2020
B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. Equally, CMOs are being asked to justify planned spend, and, in some cases, reduce spending on certain marketing activities. Let’s be clear.
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