Trending Sources

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments. Needless to say not many of us did. Media.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

E-marketing Insight to help arts & non-profit organizations leverage the Internet. E-mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Patron Technology - the leader in e-mail and online marketing for arts & culture. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008.

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Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. All Marketers Are Liars Blog. " Posted by Seth Godin on May 21, 2008 | Permalink. Tracked on May 21, 2008 at 11:21 AM. Seths Blog. Seth on Squidoo.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBMers should not use these media for covert marketing or public relations. If and when members of IBMs Communications, Marketing, Sales or other functions engaged in advocacy for the company have the authorization to participate in social media, they should identify themselves as such. Skip to main content. Country/region [ select ]. Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. Introduction.

Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

denotes premium content | Jul 24 2008. Organisations will lose out to competitors in terms of skilled and high-value employees, and market share. ?Companies exact. any/all. The original knowledge-management publication. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. Culture. E-learning.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

For Interactive Marketing Professionals. February 6, 2008. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

Why account-based marketing is a game changer for Japan


I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Why did you decide to focus your new book on Account-Based Marketing (ABM)? For growth, we need marketing.

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

“Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Consider the topics of marketing, cross selling, building client relationships, earning trust, and providing client service. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Accountability: Effective Managers Go First (published on The One-Firm Firm Revisited. Managing.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree. Why all the Fuss about Blogs in Marketing Strategies? September 29th, 2008 at 1:06 pm. Marketing (418). September 2008. August 2008. July 2008. June 2008. May 2008. April 2008.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

For the record, I strongly believe in the process of unschooling, however it is completely unsustainable in today’s world and job market to be without a high school diploma. By KendraK on Jan 16, 2008. By paradox on Jan 25, 2008. Jan 13, 2008: Diggin’ Onions | Looking to Improve? Jan 16, 2008: Diggin’ Onions | Want to Be a Better Blogger? About.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

started off with a this statistic that he found on Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Target your market to follow the right people. Even if you’re in a broad spectrum market you’ve got to narrow down your focus to an industry, niche, or demographic. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Promoted new blog posts and upcoming webinars. Offer actionable advice. Frequency of your tweets.

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Giving a talk at the Graduate School of Bangkok University, January 2008. Friday 27 June 2008 05:15 PM GDT The Gurteen Knowledge Website. Altavista Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT. contact.

Should lead generation ignore current customers?

B2B Lead Generation Blog

A while back I was in a meeting with a marketing leader of a Global 100 software firm. Still, I'm amazed at how many marketers seem to only emphasize new account acquisition when they could also be going further with their existing customers. The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships. ”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me.

Share your marketing 'wisdom' with Sherpa readers worldwide

B2B Lead Generation Blog

It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. Marketing Wisdom from the Field Report” will be published in January and distributed free to all MarketingSherpa readers. What you learned about a specific tactic -How you coped with a recessionary economy and the impact it had on your 2008 marketing plan and budget. I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” Deadline for quotes for the ‘wisdom report’ is December 31.

The Bamboo Project Blog

Buzz Marketing for Technology

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. lend a voice to the market on the work culture at a particular company.â?? October 02, 2008 in Learning Trends , Management , Organizations , social networking , Web 2.0 | Permalink. |. October 02, 2008 in learning | Permalink. |. September 30, 2008 | Permalink. |.

Fear not! Think like a savvy investor with lead generation

B2B Lead Generation Blog

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. In years past, marketing has been favorite target for cuts by CFOs and CEOs as they look to conserve cash and reinforce their balance sheets for tough times. I'm less concerned about budget cuts and more interested in opportunities for him and other B2B marketers who choose to bring focus to their marketing efforts. Can you blame him? Maddox writes, “According to the [IDC] report.

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Email vs. Phone vs. In-Person Meeting? Four Viewpoints

B2B Lead Generation Blog

Tom Kane , specialist on marketing and selling legal services. Mark Buckshon , prodigious blogger and specialist on marketing and selling design and construction services. They are weary of pitches, hype, pushy sales people and manipulative marketing tactics. So what do they do with most of our sales and marketing messages)? To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Yours Truly. They are time constrained and too busy to think.

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

4) Hold a Crazy Stunt: There is a balance between a stunt for marketing purposes and one that ties back into your overall objectives. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One of my favorite sayings lately is "by hook or crook." video-sharing site.

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Lead Nurturing Best Practices Research and Data

B2B Lead Generation Blog

MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. When it comes to lead nurturing , I find that marketers lose their momentum because they lack enough edu-focused content. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web inquiries – the velocity of follow-up dramtically impacts lead conversion. Measurement of lead quality and the impact of lead nurturing. I encourage you check out their advice.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

In the interview, I share how I got my start and how the Internet has shifted control away from marketers and salespeople. It's a new business outreach community for sales and marketing executives. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. You can listen here. What's The Customer Collective ?

Diagnosing the Gap


It's a buyers market; they have the leverage and usually exercise it. Why are architects and engineers less valued than other professionals? In my last post, I offered some pretty compelling evidence of the disparity between A/E firms and other professional service firms. The gap is apparent in more ways than simply lower fees. So how did we get here? Here's my take: Lack of differentiation.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

June 5, 2008 4:02 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. in the Future of Media Prediction Markets! June 2008 (12).

The is the message


You immediately can become a part of their favorite past time: reading, reading people they know, and reading long-form pieces about anything and everything, not simply marketing, PR, social media, etc. Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. Medium Stats.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

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Market matters: Applied rhetoric studies and free market competition. Now reading from the top of the page. Skip to page top, access key T. Skip to page header, access key. Skip to main content, access key C. Skip to right column, access key R. Skip to page footer, access key F. Now reading the header. Index Search Support Login. Computer Writing and Research Lab. You are here: Home.

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100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

Marketing. Entering the Job Market With Your Distance Degree. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. August 2008. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. C) 2008 Accredited Degrees. Accredited Degrees. Distance Degree Finder.

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100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

Marketing. Entering the Job Market With Your Distance Degree. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. C) 2008 Accredited Degrees. Accredited Degrees. Accredited Distance Learning Degrees. Online.

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Toward a New Knowledge Society

Buzz Marketing for Technology

Valuations (markets, Blogshares) New types of knowledge yet to be discovered Slide 38: Knowledge is like recognition Learning is like perception the acquisition of new patterns of connectivity through experience Hume Slide 39: Pattern Recognitionâ?¦ © 2008 SlideShare Inc. (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. All Comments (3). Comments on Slide 1.


Grow Your Wiki

Buzz Marketing for Technology

marketing. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules.

Wiki 11

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl.

Media 11

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson. Search. Home What’s new? Subscribe. Main. |

Personal Knowledge Management

Buzz Marketing for Technology

Then there are course strategy pages for specific analysis ( e.g.,Assessing Global Markets ) that leads students through the kinds of questions which help them understand how to find the information they need. Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Fifteen years ago, few people knew what a personal computer was. 1) (d).

What should my website redesign cost?

Confluent Forms

If your website is your primary sales and marketing piece and the way that most people find information about your company it makes sense to spend more on the site since it has more value to your company's bottom line. It can range from looking like a bad ad in the yellow pages to the greatest marketing piece you've ever seen. Deciding the budget for your project should be an allocated part of your overall technology, marketing, advertising, and operating budget and not a one-off expenditure. not to mention marketing the new site! What will your website do for you?

Price 10

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. This goes back to being an Eco-Marketer and reusing content that you have. You may want to have a Twitter account for anyone mentioned in your marketing emails. This is the strength of Twitter and how it can be leveraged to enhance your existing marketing efforts. Twitter and email marketing. Most likely.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. In yet another ironic unveiling, this may be one area where marketers/sellers are in agreement with buyers. by Aha-Soft.

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Trackback by Extra Technology News — March 15, 2008 @ 11:55 pm. geognerd geospatial stock index - March 14, 2008. June 2008. ZDNet.

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Sunday, May 25, 2008. Preparing students to contribute to and consume in a media rich market. May 26, 2008 10:14 AM. May 26, 2008 10:19 AM. May 26, 2008 11:24 AM. May 26, 2008 12:00 PM. May 26, 2008 12:26 PM. May 26, 2008 9:48 PM. May 27, 2008 10:00 AM. June 15, 2008 10:14 AM. June 16, 2008 9:39 PM. ▼ 2008. (44). EdubloggerCon East BLC July 14th 2008!! skip to main | skip to sidebar. The Power of Educational Technology. Preparing Students to Succeed in the 21st Century. What else? at 8:56 PM. jenny.

Technology PR Sessions at 2008 PRSA Conference


Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. » Technology PR Sessions at 2008 PRSA Conference. New forms of digital marketing. Green marketing and sustainability. Learn more about the 2008 PRSA conference.