Trending Sources

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. June 10th, 2008. June 3rd, 2008. May 27th, 2008. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. 15 comments. Needless to say not many of us did. 15 comments.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

marketing Insight to help arts & non-profit organizations leverage the Internet. mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Patron Technology - the leader in e-mail and online marketing for arts & culture. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. About.

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Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seth Godins riffs on marketing, respect, and the ways ideas spread. All Marketers Are Liars Blog. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. All Marketers Are Liars Blog. " Posted by Seth Godin on May 21, 2008 | Permalink. Tracked on May 21, 2008 at 11:21 AM. Seths Blog. Seth on Squidoo.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBMers should not use these media for covert marketing or public relations. If and when members of IBMs Communications, Marketing, Sales or other functions engaged in advocacy for the company have the authorization to participate in social media, they should identify themselves as such. Skip to main content. Country/region [ select ]. Home Business solutions IT services Products Support & downloads My IBM. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. Introduction.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. marketing world. After.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

For Interactive Marketing Professionals. February 6, 2008. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

For the record, I strongly believe in the process of unschooling, however it is completely unsustainable in today’s world and job market to be without a high school diploma. By KendraK on Jan 16, 2008. By paradox on Jan 25, 2008. I am not the normal visitor here, but a wanderer who got linked by the inimitable Natasha at Pacific Views. Feb 27, 2008: Vicki’s Web 2.0

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

“Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. Consider the topics of marketing, cross selling, building client relationships, earning trust, and providing client service. David Maister - Professional Business, Professional Life. jump to menu jump to content. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Accountability: Effective Managers Go First (published on ChangeThis.com) The One-Firm Firm Revisited. Managing.

The Bamboo Project Blog

Buzz Marketing for Technology

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. lend a voice to the market on the work culture at a particular company.â?? October 02, 2008 in Learning Trends , Management , Organizations , social networking , Web 2.0 | Permalink. |. October 02, 2008 in learning | Permalink. |. September 30, 2008 | Permalink. |.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree. Why all the Fuss about Blogs in Marketing Strategies? September 29th, 2008 at 1:06 pm. Marketing (418). September 2008. August 2008. July 2008. June 2008. May 2008. April 2008.

Can a social media strategy boost your lead generation efforts?

B2B Lead Generation Blog

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Target your market to follow the right people. Even if you’re in a broad spectrum market you’ve got to narrow down your focus to an industry, niche, or demographic. 2. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., Promoted new blog posts and upcoming webinars. Offer actionable advice. Tracking your results.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Market matters: Applied rhetoric studies and free market competition. Now reading from the top of the page. Skip to page top, access key T. Skip to page header, access key. H. Skip to main content, access key C. Skip to right column, access key R. Skip to page footer, access key F. Now reading the header. Index Search Support Login. Computer Writing and Research Lab. necessarily â??

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Should lead generation ignore current customers?

B2B Lead Generation Blog

while back I was in a meeting with a marketing leader of a Global 100 software firm. Still, I'm amazed at how many marketers seem to only emphasize new account acquisition when they could also be going further with their existing customers. The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships. ”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me.

Eight steps to thriving on information overload

Buzz Marketing for Technology

June 5, 2008 4:02 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. Participate (and win!) in the Future of Media Prediction Markets!

Share your marketing 'wisdom' with Sherpa readers worldwide

B2B Lead Generation Blog

I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues worldwide. Marketing Wisdom from the Field Report” will be published in January and distributed free to all MarketingSherpa readers. What you learned about a specific tactic -How you coped with a recessionary economy and the impact it had on your 2008 marketing plan and budget. Deadline for quotes for the ‘wisdom report’ is December 31.

The Medium.com is the message

Biznology

You immediately can become a part of their favorite past time: reading, reading people they know, and reading long-form pieces about anything and everything, not simply marketing, PR, social media, etc. Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. Medium Stats.

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Giving a talk at the Graduate School of Bangkok University, January 2008. Friday 27 June 2008 05:15 PM GDT The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. What makes an effective knowledge worker? Monday 2 October 2006 17:50 GDT. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT. contact.

Fear not! Think like a savvy investor with lead generation

B2B Lead Generation Blog

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. In years past, marketing has been favorite target for cuts by CFOs and CEOs as they look to conserve cash and reinforce their balance sheets for tough times. I'm less concerned about budget cuts and more interested in opportunities for him and other B2B marketers who choose to bring focus to their marketing efforts. Can you blame him? Maddox writes, “According to the [IDC] report.

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Email vs. Phone vs. In-Person Meeting? Four Viewpoints

B2B Lead Generation Blog

Tom Kane , specialist on marketing and selling legal services. Mark Buckshon , prodigious blogger and specialist on marketing and selling design and construction services. They are weary of pitches, hype, pushy sales people and manipulative marketing tactics. So what do they do with most of our sales and marketing messages)? To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Yours Truly. They are time constrained and too busy to think.

Lead Nurturing Best Practices Research and Data

B2B Lead Generation Blog

MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. When it comes to lead nurturing , I find that marketers lose their momentum because they lack enough edu-focused content. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web inquiries – the velocity of follow-up dramtically impacts lead conversion. Measurement of lead quality and the impact of lead nurturing. encourage you check out their advice.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

June 27, 2008. ‘New York Times’ Enters Distance Learning Market , Sept. 7. Edward Winslow , A “tired” refired business professor, at 10:00 am EDT on June 17, 2008. Piss Poor Prof , Google should be research, at 12:50 pm EDT on June 17, 2008. Dolsy Smith , Librarian at The George Washington University, at 2:15 pm EDT on June 17, 2008. stevenb , at 4:10 pm EDT on June 17, 2008. Scrawed , at 9:15 am EDT on June 18, 2008. Good news is we have fixed this problem for the K-12 market with netTrekker d.i. Friday. Sign up.

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Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

In the interview, I share how I got my start and how the Internet has shifted control away from marketers and salespeople. It's a new business outreach community for sales and marketing executives. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. You can listen here. What's The Customer Collective ?

Grow Your Wiki

Buzz Marketing for Technology

marketing. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules.

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Toward a New Knowledge Society

Buzz Marketing for Technology

Valuations (markets, Blogshares) New types of knowledge yet to be discovered Slide 38: Knowledge is like recognition Learning is like perception the acquisition of new patterns of connectivity through experience Hume Slide 39: Pattern Recognitionâ?¦ © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. All Comments (3). Comments on Slide 1.

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Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

For example, a powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market survey. Join me at the Satir Global 2008 Conference , which will be held in Denver, August 2 - 5. Copyright © 2008 Steven M Smith Skip to content. Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud. Main Menu. Contact Me. My Articles. My Blogs. My Workshops. Search. Tag Cloud. Recommended. AYE Conference. Colleagues. My Blogroll. Subscribe. Home My Articles The Satir Change Model. The Satir Change Model. Figure 1. Chaos.

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100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

Marketing. Entering the Job Market With Your Distance Degree. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. August 2008. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder.

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100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

Marketing. Entering the Job Market With Your Distance Degree. Get a Marketing Degree, Free: 100+ Open Courseware Collections for Web Entrepreneurs. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research. Responses are currently closed, but you can trackback from your own site. (C) 2008 Accredited Degrees.

RSS 21

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson. Search. Home What’s new? Subscribe. Many U.S.

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

recommend submitting a photo as this will likely will get published with the brief. 4) Hold a Crazy Stunt: There is a balance between a stunt for marketing purposes and one that ties back into your overall objectives. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One

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Diagnosing the Gap

E-Quip

It's a buyers market; they have the leverage and usually exercise it. Why are architects and engineers less valued than other professionals? In my last post, I offered some pretty compelling evidence of the disparity between A/E firms and other professional service firms. The gap is apparent in more ways than simply lower fees. So how did we get here? Here's my take: Lack of differentiation.

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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. than managers in any other departments said they miss valuable information more than five times a week. · Sales and marketing managers are the least likely to use new technology to communicate, with only 19 percent using instant messaging, less than any of the other department managers. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com).

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Tags: economics marketing drivel green Then there is the price sign.

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Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Then there is the price sign. Food as the product feature? Dunkin Donuts?

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The Book: Digital Body Language

Digital Body Language

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. Marketing must step in to read prospects’ Digital Body Language and use that knowledge to guide the prospects’ buying process.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company.