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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. With more and more marketing activities being digital , companies must know how to successfully leverage data. How have we set ourselves up to be ready for that privacy-first world? Ask the PPC: [link].

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

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B2B Demand Generation Predictions for 2021

The Point

B2B Demand Generation Predictions for 2021 Click To Tweet. I believe 2021 is the year when ABM fully enters the marketing mainstream and becomes a standard part of the demand generation mix, versus (as it has been) a tactic or philosophy that companies must somehow choose to “adopt” to the exclusion of other strategies.

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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Top Rank Marketing

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. Penn “As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. ” Christopher S.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks.