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Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools

Adobe Experience Cloud Blog

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. Tying it All Together.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Facebook was opened up to the public in 2006.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Video is an especially useful content marketing tool for SaaS companies because it’s an engaging way to break down the highly technical and often complex topics they cover for customers. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Image Source.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Tools are available to help you make budget projections, track expenses and revenue, and set up payment reminders.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. TikTok’s genius came from being: The best tool we’ve ever had for creating and editing short-form video on your phone.

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The Top 12 SEO Tools of 2018

Hubspot

That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. >" src="[link]. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. SEO Monitoring Tools.

SEO 101