Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. I had been updating my original post with any posting that I came upon regarding this topic. I

Sign up for newsletter July 1, 2007 Nine Excellent Reasons for Technology in Education --> John Page SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments

Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0 Tools for Personal Learning Improving Personal Learning - A Continuing Challenge for Learning ... Do Learning Professionals Make the Worst

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. Overall, it's a great list and enough to keep anyone interested in social media and social networking busy for quite awhile. ***** technorati tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, JD Lasica, Social Media Club, Mashable, The Web 2.0 Weblog, TechCrunch, BL Ochman, What's Next Blog, Paul Gillin, Social Media and the Open Enterprise blog, Alexander

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. The

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management?

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing ***** technorati tags: social networking sites for marketing, social media marketing, 7 Reasons Why Niche Social Media Outlets are Better Than Digg, AjaxNinja, 34 More Ways to Build Your Own Social Network, TechCrunch, Ning, KickApps,

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. The premium offering is elegant, but over-priced (by about a factor of 10). ***** technorati tags: best blog posts 2007, best tools for analyzing and optimizing SEO, free SEO Tools, Search Engine Spider Simulator, Webconfs SEO Toolset, SEO Analysis Tool, SEO Workers, free SEO analysis tool, on-page SEO, Website Grader, HubSpot, social popularity, Web CEO, The Top 15 Free