Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling has become more focused on presenting a solution than pitching a product or service.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. But are virtual events actually worthwhile? Hot leads come from speaking sessions With virtual conferences, prospective attendees are bombarded by sponsors. ” 2.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

InsightSquared

OCTOBER 2, 2020

You became virtual sellers overnight. We’re proud to have worked with more than 10,000 companies over the years to take your CRM reporting to the next level. It should come as no surprise—reps love selling. And banging that gong (even when virtual!). It’s the administration and reporting work they dislike.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Martech

MARCH 14, 2023

At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera. In my view, this is how I envision a truly digital closet — one you can wear virtually, wherever you are. Metaverse or virtual world?

Paid Search Agency 144

Paid Search Agency Web 2.0 Advertising Agencies Bundling 144

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Sprout Social

AUGUST 29, 2023

At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Virtual agents on social or on a company’s website can juggle multiple customers and queries at once, quickly. But AI isn’t a thing of the future. But that’s just the beginning.

Conversion 79

Conversion FAQ User-Generated Content Paid Search Agency 79

Smashmouth Marketing

MAY 6, 2022

Sell yourself. Would you be interested in getting together for a virtual coffee meeting Thursday morning for 20 minutes before we get our days going?" I had heard you guys got a thumbs up in that Gartner report. John, we have a great energy study that shows how software virtualization can save you money. That's your goal.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room). Less and less of that content is vendor-provided.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%). Get MarTech!

B2B 117

B2B B2B Sales Training B2B Marketing 117

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. There’s a lot of people out there selling doom and gloom, but if you follow good practices, this isn’t an issue.” 2023 was a massive wake-up call for everybody,” says Wendy.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Virtual events. Our report found that 26% of respondents plan to increase their in-house online video skillsets, which is a response to just how powerful video can be. Virtual Events.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

FEBRUARY 15, 2024

Tap whatever company culture assets exist, from buddy assignments to virtual happy hours and speed networking to lunch-and-learn events. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Don’t wait for the M&A team to think of this.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Stevens & Tate

FEBRUARY 29, 2024

Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. Want to learn about more marketing trends you might’ve missed?

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 74% say that AI has positively impacted their ability to upsell or cross-sell. 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. There’s An AI For That houses AI tools for everything from finding an AI soulmate to virtual CMOs and everything in between. Think social media management, marketing briefs, email campaigns and, of course, content. And why not?

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

ANNUITAS

MARCH 21, 2023

Interactive Webinars Drive Closed Loop Virtual Event Management and Measurement As virtual events remain a common element of go-to-market efforts in the post-pandemic economy, Adobe has made significant improvements to the integration between its Adobe Connect webinar tools and the core Adobe Engage product.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

EveryoneSocial

OCTOBER 13, 2020

Although the concept of virtual selling is not new, it’s safe to say that this sales process has grown significantly as remote work has become more normalized over the years. Additionally, throw in the wild year of 2020 and Covid-19 – virtual selling has become a must-mastered technique for your sales department.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Salesforce Marketing Cloud

MARCH 21, 2022

The metaverse — even in its early stages — is already booming with digital real estate, virtual goods, and digital currency. In effect, these virtual spaces are becoming a “work metaverse.” Many brands already feature VR shopping experiences, like virtual fitting rooms , to increase conversions and decrease returns.

Brand Identity 98

Brand Identity Branding Merchandising Advertising Agencies 98

Marketing Insider Group

OCTOBER 21, 2021

You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

OCTOBER 27, 2020

You’re more likely to sell a solution with the right content than with aggressive sales tactics. Even before the pandemic forced most businesses to operate virtually, we were already living in a digital landscape. You’re not selling them anything. When you do this well, it makes selling easier. Image: FocusVision.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Salesforce Marketing Cloud

NOVEMBER 3, 2023

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. After : Write a marketing campaign for a new online sneaker store called Shoe Dazzle selling to Midwestern women between the ages of 30 and 45.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Hubspot

JUNE 28, 2022

There are a few major benefits of hybrid selling. It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. Additionally, hybrid selling enables you to build a stronger team.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

Vidyard

APRIL 19, 2021

Organizations are now hiring for fully remote workforces and are therefore shifting to virtually onboarding their new employees. We’ve rounded up the key things that you should know about virtual sales onboarding, the advantages and challenges, and the tools to help you through the process. Is the Virtual Sales World Here to Stay?

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? In fact, professionals across industries are seeing that customers are comfortable with virtual meetings and video messages. The first part of the study was released in January 2022.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Hubspot

MARCH 27, 2023

You can also buy virtually anything online, including services. When we think about online selling, we usually think about selling products like clothing or electronics. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

EveryoneSocial

DECEMBER 28, 2020

2020 is the year that social selling remotely rose to the top of the sales toolkit. While social selling has been a growing strategy for most businesses over the past few years, COVID-19 and social restrictions absolutely accelerated its importance. But even before the pandemic, virtual selling was on the rise.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Sprout Social

JANUARY 19, 2023

As revealed in a Tidio report , for many, the main appeal of the metaverse is the ability to create an identity that extends beyond physical reality. Accessibility The ideal metaverse will converge the virtual and physical world seamlessly. To put it simply, the victim pays for an item, but does not receive the virtual goods.

Digital Asset Management 118

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 118

Salesforce Marketing Cloud

JANUARY 3, 2024

I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. The right customer will buy what you’re selling, use it, and be better for it. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Not ready to dive into the full report? Video in Business Benchmark Report.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Mereo

SEPTEMBER 10, 2020

In late 2019, the International Air Transport Association (IATA) published the “Economic Performance of the Airline Industry” report. However, businesses must proactively make moves now to sell as effectively as possible and ensure long-term revenue performance sustainability. It predicted a 4.1% Alternative approaches are available.

Leads 77

Leads Lead Marketing Qualified Leads Forecasting 77

Navigate the Channel

JULY 21, 2023

According to published reports, Apple’s media spend was estimated at $1.8 He believed advertising was a core part of building a brand, selling products and creating an entire customer experience. Video marketing and virtual tours can significantly enhance product visualization and provide potential buyers with immersive experiences.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Martech

MARCH 15, 2023

Whether in person or virtual, it’s as live action as marketing gets. In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. Event marketing is where the sizzle and the steak come together in real time.

Event Marketing 110

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 110

Martech

JULY 13, 2023

Stolen “virtually the entirety of our digital footprint,” including “creative and copywritten works” to develop its catalog of AI products. One of the claimants, who is described as a best-selling author from Texas, more specifically accused Google of copying a book they wrote in its entirety to train Bard. Why we care.

Marketing AI 95

Marketing AI Generation Copyright Marketing Proposals 95