Marketing Insider Group

DECEMBER 4, 2019

A visitor always looks for validation once they visit a new site. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide. Keep the Most Important Elements on Top.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

Customer Experience Matrix

DECEMBER 1, 2006

Yesterday’s entry about Sage Software’s paper “17 Rules of the Road for CRM” may have given an overly positive impression. In stating that the points in the paper were all valid, I didn’t mean that the paper itself is a fair treatment of the subject. There are other, equally valid points that the paper leaves out.

Paper 120

Paper Vendors CRM Verticals 120

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. I think it offers a tested and validated model of what is probably happening today. Subscribe to a newsletter. Complete a registration form.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Onalytica B2B

DECEMBER 8, 2016

Within the platform there are uniquely four ways in which we can help you to identify/validate influencers for your clients /campaigns; by using any of the below options you can select an influencer set formed by your exact needs: Topic Search.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Marketing Craftmanship

JANUARY 5, 2020

External Validation: How is your firm’s value proposition confirmed by objective 3rd parties? Are white papers just poorly disguised sales collateral?). Are those connections — perhaps reflected thought a Board of Advisors — respected, credible and trustworthy?

RFP 165

RFP Thought Leadership Opinions Validation 165

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

thePoint

FEBRUARY 22, 2023

These are valid leads if the prospect represents the right target company type and the right persona at that company (one you want to speak with). Also, we invite you to download the full white paper titled Defining and Delivering B2B Leads that Salespeople Want. That leaves the 90% of leads. The post What is a B2B Lead?

Leads 52

Leads Lead Marketing Qualified Leads B2B 52

B2B Marketing Directions

DECEMBER 6, 2020

An Important Perspective from Google Last year, Google published a white paper that addresses the vital topic of measuring marketing performance. The paper is appropriately titled "Three Grand Challenges" because the authors focus on three of the most gnarly challenges relating to the measurement of marketing effectiveness.

Google 93

Google Paper Validation Correlation 93

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Case Studies 78

Case Studies Case Study Studies Buy 78

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Full Circle Insights

OCTOBER 1, 2022

To get valid trend information, you’ll need a way to compare results over time in terms of volume, velocity, and conversion rates. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Keep an eye on trends. Download eBook. Additional Resources.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Zoominfo

APRIL 18, 2019

Then take a look at your existing CRM data to validate. Department of Labor projects up to a 40% turnover rate in corporate America, meaning contact data that was valid last month may not be accurate this month. Blogs, white papers, webinars – whatever makes sense for the market you’re targeting. Biggest deals?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Martech

JUNE 29, 2022

Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. The more expensive it is, the more validation you want to see.”

Ideal Customer Profiles 107

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 107

The Point

MAY 10, 2011

A prospect just responded to one of your marketing emails, filled out the registration form, and wants the free white paper you offered. It forces the prospect to provide a valid email address. This allows you to trigger a follow-up sales call only when you know the prospect has actually read the white paper.

Fulfillment 100

Fulfillment Paper Lead Nurturing CAN-SPAM 100

Marketing Craftmanship

AUGUST 23, 2017

Values: Are your firm’s core values validated through its actions? Validation: How is your company’s value proposition confirmed by objective 3rd parties? Are white papers just poorly disguised sales collateral?). Or does communication appear to be treated as a necessary evil?

Paid Search Agency 100

Paid Search Agency Thought Leadership Opinions Validation 100

Marketing Craftmanship

JULY 8, 2019

Self-serving, long-winded white papers and research reports have very limited appeal. Generate content that validates your company’s intellectual capital, that’s easy to read, and focuses on timely topics that people have a genuine interest in. Create Meaningful Content. These topics do not include how great your firm is.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. “How can I use research as marketing content?”

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

MARCH 22, 2022

BOFU content often includes case studies, product reviews, white papers, and direct product comparisons. For example, see how Chintan Zalani , founder of Elite Content Marketer , talks about why you need validation —when everyone gives you “how to” tips about how to stop seeking approval—and ranks on the first page.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

KoMarketing Associates

MARCH 10, 2014

Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Your research should provide evidence that demonstrates the validity of what you’re saying.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. A human translator should be engaged to validate the translation.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Zoominfo

APRIL 18, 2019

Then take a look at your existing CRM data to validate. Department of Labor projects up to a 40% turnover rate in corporate America, meaning contact data that was valid last month may not be accurate this month. Blogs, white papers, webinars – whatever makes sense for the market you’re targeting. Biggest deals?

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

NetLine

MARCH 6, 2024

Intent data can be used to validate and refine this profile, ensuring that you are directing your marketing efforts toward organizations that will bring the most value. Intent data can be used to validate and refine these personas, making sure they accurately reflect your buyers. Who else is involved in this process?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Launch Marketing

JUNE 23, 2021

Download the B2B Content Marketing White Paper for insights on using personas, content and personalization to boost CX. Validating your data and deleting duplicate contacts and information helps to keep sales and marketing activities streamlined. Looking to elevate your customer experience? Common Challenges with Marketing Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. See this earlier post for recommendations on what makes an effective white paper.). The following is a recipe for a good information kit.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

B2B Marketing Directions

JUNE 18, 2023

In essence, the findings are only valid for the survey respondents. The principles discussed here also apply to other types of long-form research-based content such as white papers and eBooks. However, this approach only works if the survey respondents constitute a representative sample of the larger population.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

ViewPoint

JULY 16, 2013

Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit. Business pain(s) uncovered/validated. Decision-maker engaged.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

markempa

JANUARY 19, 2015

Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. However, third parties can do that work for you and, more importantly, validate what you are doing in the marketplace.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

KoMarketing Associates

DECEMBER 5, 2018

These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. These pages help validate a B2B vendor’s expertise in a particular industry, like healthcare or financial services as example. Lead Nurturing Assets. Industry Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Goolara

DECEMBER 28, 2020

Instead, they were left running but answered requests to receive email with a message that the email address was not valid. For a user sending an email to a friend or relative and getting a message back that the address is not valid might be confusing at best. However, Google didn’t make the Gmail servers unavailable. We now see why.

Google 59

Google Deliverability Work Management Marketing Management 59

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. Second, let visitors fill out forms to access white papers or eBooks. For example, in the manufacturing industry, engineers are often a target persona.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Marketing Insider Group

AUGUST 30, 2021

Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. Use empathy maps. See what I mean?

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Opt Intelligence

OCTOBER 25, 2020

Make sure you first and last name fields are accurate, and that your connections are valid to avoid this common faux pas. It’s a very scary surprise to open an email promising a “free white paper” or “sneak preview” to find nothing of the sort. Typos and Goofs. These are great to implement. Gimmicks and Gags.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Scoop.it

FEBRUARY 22, 2024

At their core, compelling case studies act as social proof and peer validation for what you offer. But it’s worth diving deeper into why they are so effective, especially for HR teams and leaders. You build trust with new prospects by showcasing specific examples of how you helped past clients solve challenges and achieve results.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc. ABOUT PAGES/COMPANY PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

B2B Marketing Directions

DECEMBER 13, 2020

Last year, Google published a white paper that discussed three of the most difficult challenges relating to the measurement of marketing effectiveness. The authors of the paper acknowledge that perfect solutions for these challenges don't currently exist.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98