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485 Articles match "White Paper"
The Latest from the B2B Marketing Community
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Monday, February 8, 2010
Tell us in the comments section. About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, solution briefs and other B2B marketing tools. I’m not afraid to admit that when I watch any TV program, I always watch the ads with as much enthusiasm as the show itself. But I am a marketing geek.
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Sunday, February 7, 2010
Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.
Best practice is to send them to landing page that explains why you are absolutely the best vendor on earth relative to the key term group they came from, and then give them a clear call to action (“contact us for more information;” “download
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Saturday, February 6, 2010
Interestingly, while Jeff was distracted with that software firm, his personal “watering hole” continued to perform, as businesses continued to flock and consume content, especially the highly acclaimed white paper, How to Find New Customers .
(If you like this article, I invite you to subscribe in a reader or via email.)
There is no question in my mind.
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The Best from the B2B Marketing Community
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Sunday, December 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0 I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity.
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Thursday, August 6, 2009
Most microsites, eBooks and white papers are created, spread around and slowly die. The new white paper or eBook needs to live and evolve. So if you are thinking about that next white paper or eBook, think twice about how you are going to distribute it and copy the Copyblogge Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules . I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing.
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Tuesday, November 11, 2008
White Wedding (white paper)
white paper)
Using White Papers to Generate and Nurture B2B Leads (podcast
with Questions to Ask Before Buying Marketing Automation (white paper)
white paper)
There is an amazing amount of great content about B2B
marketing marketing out there, ranging from trends in demand generation
to
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Thursday, July 23, 2009
Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.
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Thursday, July 23, 2009
Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning.
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Monday, August 10, 2009
Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation market When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide.
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Monday, February 9, 2009
A lot of b2b companies are focused on white papers. But, when we talk, I find that many of them have only thought as far as the white paper series. They've got the idea to produce a number of white papers over this year and researched options for syndicating them online where their prospects hang out. Many times white papers are Lately I've been talking to companies who've discovered the importance of online content and the need to generate permission-based lists. A
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Tuesday, August 4, 2009
As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective. so says Michele Linn, writing in the White Paper Pundit. And they can be, if their developers respected just one key principle: focus on your reader, not on your product/service message.
Or Or
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Tuesday, October 6, 2009
Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner . Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. To syndicate your white paper, you contract with companies Here I expand a bit on that post. Think of it as you would a syndicated newspaper column.
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Wednesday, January 6, 2010
So, I was interested when I came across this information in the Eccolo Media 2009 B2B Technology Collateral Survey Report: "We were curious if respondents would find value in white paper content presented in alternate forms -- specifically, in audio form via a podcast, or in a webinar. Twenty-four percent said they would find white paper content more influential if presented in a podcast. In my last post of the year, I wrote about ways to repackage content to make it more valuable. We got interesting responses.
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