Trending Sources

The Demise of the White Paper is Greatly Exaggerated

The Point

Expand Beyond the White Paper. But is the white paper dead? And neither would all the B2B companies who generate thousands of quality leads every year through content syndication and other white paper marketing channels. Now I will grant Dun this point … the old-school, 8-1/2 x 11, text-heavy, academic-style white paper is indeed on its last legs.

Paper 124

Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem.

Paper 126

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? Wrong. It’s the offer. Then your offer should have as broad appeal as possible.

Paper 92

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. CAST Your Net: A is for Assets. A ssets. S ocial Media.

Paper 71

17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Link to your white paper on your home page. Not so fast.

Paper 57

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper?

Paper 72

18 Ways to Promote Your White Paper for Lead Generation


Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page. Download free white paper”.

Paper 101

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. Consume – Once a draft is complete, it needs to be edited.

Paper 52

Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Paper 25

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? This may seem obvious in the we-all-know-it's-not-about-us vein, but there are plenty of white papers and E-books out there that are a testament to the fact that lots of brands are still getting it wrong. Jamie. Michele.

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. The white paper has one big idea. White papers are serious.

Paper 41

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Related posts: No White Paper? So, now what? buyer. Alternatives.

Paper 40

WriteSpark: Best Blog Posts about White Papers


This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Set the purchasing agenda with white papers.

Paper 22

Five FREE B2B Social Media White Papers

PWB Marketing Blog

Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Have you seen other B2B social media white papers? This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. We hope you enjoy them.

3 Tips for Choosing a Magnetic White Paper Topic

KEO Marketing

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. It’s why they downloaded your white paper, after all.

Permission Marketing Drives White Paper Relevance


Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. More importantly, white papers provide enormous opportunity. They want you to educate them.

White Paper | Email Marketing

Fearless Competitor

If you wish to learn what does work today, download this free white paper, sponsored by - by clicking the image. Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. “Email is the lynchpin of B2B marketing today&#. Joel Book, ExactTarget. It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. It’s clear that the “batch and blast&# approaches of the past no longer work. It contains insights from top experts at Exact Target, e-Dialog and other top firms.

Paper 46

Programmatic Audience Development Global Trends [White Paper]

It's All About Revenue

The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business. Additionally, targeting must be achieved meaningfully across devices, points of sale, and geographies. and U.S.-based

Paper 49

A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. You will immediately start to hear feedback from sales along the lines of: “They’re not interested in our product – they only wanted the white paper.”.

The Best White Paper on B2B Demand Generation Ever Written!

Fearless Competitor

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below. More and more people are finding this blog each and every day. Thank you so much!

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference. Related Posts: 9 Reasons Why White Papers Still Matter. Why Design Matters in Content Marketing

Paper 63

How to Turn a White Paper into a Content Marketing Machine

Fearless Competitor

How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Develop a brief narrated introduction to the white paper in PowerPoint ( post to SlideShare and ).

Paper 96

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. SiriusDecisions reports that 55% of current content spending is squandered. But this is only addressing ½ of the waste.

Paper 35

What is an Interactive White Paper?

The ROI Guy

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. More relevancy improves the white paper’s effectiveness at attracting, engaging and selling today’s more overloaded, skeptical and frugal buyer.

Paper 24

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We And I tend to agree. Tweet This! Digg this!

Paper 58

Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. and more.

Paper 43

How to Find New Customers – the awesome and free white paper

Fearless Competitor

Grab the awesome and free white paper How to Find New Customers here. This is the white paper which The Funnelholic wrote “ So much has been writtten about B2B demand generation, but Jeff Ogden’s white paper How to Find New Customers makes it simple – which makes it a “must-read.”" You need fresh free insights. We deliver.If

Paper 78

B2B Marketers Can Benefit from Creating White Papers

KEO Marketing

By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic. White papers offer several attractive benefits for B2B companies.

White Paper Alternatives for the Savvy B2B Marketer


So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in. Podcasts. Videos. Example: . Learn more here.

The B2B Marketer's Guide to Interactive White Papers


Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? Why Do Interactive White Papers Work?

Paper 29

White Papers: Refresh or Write Fresh?


Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.

Paper 11

How to Find New Customers – our most popular white paper

Fearless Competitor

“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” As this white paper is sponsored by Marketo , your information will be shared with them alone, and you can easily opt out.). Liked it a lot. So much written re: demand gen, but most is too complex. Jeff Gaus, CEO, Prolifiq Software.

Paper 55

Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!

Fearless Competitor

Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. This blog is very, very popular, but until now you had to visit our Find New Customers site at to get this white paper. But as of today, you simple fill out a short form right here on the blog to get this great white paper.

Why This Holiday Email Campaign Misses the Mark

The Point

If your offer is a White Paper, convince the reader why that white paper is worth the read. In the Symantec campaign, the value of the white paper is (apparently) learning why you need to buy their product, Norton Shopping Guarantee. For more tips on email marketing, download a free copy of our white paper “ Top 10 B2B Email Marketing Mistakes.”.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you.

A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 21