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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

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How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. But a significant portion of us need training, at least to get started.

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ChatGPT: A marketer’s guide

Martech

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Personalization: ChatGPT can be trained on specific datasets to provide personalized responses or recommendations based on user behavior or preferences.

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Should you block GPTbot?

Kevin Indig

2/ Improve models by training them on more data. That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. Google and Bing have the advantage of using their ranking signals to prioritize high-quality content for model training.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

The plaintiffs claim AI models have been trained on their work without compensation or licensing in three central lawsuits: 1/ In January, a group of visual artists sued Stability AI, Midjourney and DeviantArt. Some images from Stable Diffusion had the Getty Images watermark, indicating the model could have been trained on copyrighted images.