Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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B to B Social Media Media Thought Leadership 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services.

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B to B Marketing Management Video Marketing Trade Show 80

Biznology

JANUARY 29, 2014

(Photo credit: Wikipedia). Train up your team. And junior staffers need training in strategic marketing thinking. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' This worries me. Marketers sometimes see automation as a silver bullet.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Biznology

JULY 25, 2013

Photo credit: Wikipedia. And if you’d like to discuss this and other best practices in B2B marketing, Mike Moran and I are offering a solid training program for companies who want to fine tune their digital marketing program. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing'

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. Are your spokespeople social media trained? - B to B (18). report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Here are some highlights from this excellent report: 1.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40