Marketing Insider Group

APRIL 5, 2021

In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL. Google also breaks down YMYL topics: News and current events. However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). On YMYL topics, expertise must be verifiable.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data.

B2B 143

B2B Case Studies Case Study Content 143

illumin

MARCH 21, 2024

For contextual targeting to have this high success rate, the content needs to have keywords that fit seamlessly with its subject matter. In SEO and contextual targeting, well-written content is the most important factor, which means having keywords that naturally flow into the subject matter. It also means using specific keywords.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

illumin

NOVEMBER 29, 2023

With user and customer privacy being such a prominent and important topic in current public discourse, this ad is as topical as it is funny. Topical subjects garner engagement This ad easily garners audience engagement with its subject matter and catchy visuals.

Ads 94

Ads Privacy Advertisements Advertising 94

Contently

MARCH 30, 2023

Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities. Ask yourself: Is this subject important? For enterprise B2B companies, the math gets even worse. Is it timely?

SEO 144

SEO SERP Content Keywords 144

Zoominfo

FEBRUARY 17, 2021

However, arming yourself with a simple triple-touch strategy will take the guesswork out of your sales cadence. With around 722 million members, LinkedIn is a gold mine for your sales prospecting strategy. I’d love to connect and follow your thoughts on [a topic that aligns with your prospect’s role and your product].

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Optinmonster

JANUARY 24, 2024

Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.”

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Top Rank Marketing

NOVEMBER 13, 2023

Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. But you can’t just address final decision makers or subject matter experts. Why put all that effort into your content strategy? It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Optinmonster

APRIL 3, 2024

The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Subject Line: Crafting Compelling and Clickable Subject Lines Your subject line is your first impression. What is an Outreach Email? Why are Outreach Emails Important?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Brightedge

APRIL 29, 2024

They are regularly updated with the latest modules and emerging patterns, are filled with hands-on examples and strategic advice, equipping teams to refine their SEO strategies for peak performance. It's essential that the content closely aligns with the intent of the the topic, in order to establish your website as an authority.

AIO 64

AIO Search Marketing Planning User-Generated Content 64

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. To fix this, advisors need to improve their email communication strategy. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. For example, write “This week’s trending topics” or “Should I do X or Y?”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. To fix this, advisors need to improve their email communication strategy. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. For example, write “This week’s trending topics” or “Should I do X or Y?”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

That means it’s critical that you establish a strong client communication strategy, one that consistently delivers timely and relevant content. Overthink Your Subject Line According to HubSpot, 35% of people receiving an email open it because of the subject line. The communication challenges are bound to increase. Use emojis.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

FMG Suite

APRIL 25, 2024

That means it’s critical that you establish a strong client communication strategy, one that consistently delivers timely and relevant content. Overthink Your Subject Line According to HubSpot, 35% of people receiving an email open it because of the subject line. The communication challenges are bound to increase. Use emojis.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Outgrow

APRIL 18, 2024

We’re discussing implementing foolproof strategies to make your emails stand out. However, instead of directly jumping into the strategies, let’s first understand what email open rate is and why it’s crucial. A higher open rate generally indicates that your subject lines are compelling and resonate with your audience.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. If you see a prospect sharing their opinion on a hot topic in your industry, you can actively join the conversation online and help them solve their challenges. The B2B sales space is changing.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

FMG Suite

APRIL 4, 2024

Webinars remain one of the most effective but underused marketing strategies for advisors. Every marketing strategy tends to come with a learning curve. Select The Right Topics The best webinar topics are found at the crossroads between your business goals and your audience’s interests. It can even be your story.

Webinar Metrics 52

Webinar Metrics Tips Banners Planning 52

Top Rank Marketing

APRIL 8, 2024

This might involve verifying topical authority around critical subjects, assessing relevance to your audience, or evaluating SEO performance against a refreshed keyword glossary. As a result, these pages aren’t doing nearly as much for the marketing strategy as they could be.

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. At the minimum, edit out off-topic conversation, long pauses and false starts. Need help getting started?

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates. Year’s end is the perfect time to look back over all the lessons learned in the last 12 months.

Deliverability 102

Deliverability Copywriting Outreach Verticals 102

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get back to the topic. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. The topic, storytelling, and quality of research or interviews should all be well thought out. Why Use Podcasts in Your Content Marketing Strategy?

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. That’s where “thought leadership” comes in.

Thought Leadership 134

Thought Leadership Work Management Marketing Management Opinions 134

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Featuring different genres and topics can highlight your proficiency. Knowledge of various subject matters – Content creation touches multiple niches and audiences.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

FEBRUARY 14, 2023

Are they trying to learn about a particular subject? Understanding each type will help you develop strategies to reach your ranking goals. Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. What are the four types of search intent?

Intent 194

Intent Optimization Google SERP 194

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Incorporate subject matter experts into your workflow. Simply put, they’re the secret to any high-performing content program.

Efficiency 136

Efficiency Design SME Budget Programs 136

Launch Marketing

OCTOBER 18, 2023

This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic. For example, “B2B Marketing Strategy | Launch Marketing”. Websites are often subject to cyberattacks and hacks that can break your website. Topics: There are many topics out there to write about.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It is especially useful for businesses that target audiences who are already highly familiar with the subject matter. Or you could write a blog post that uses plain language to explain a technical topic to an unfamiliar audience.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Optinmonster

OCTOBER 17, 2023

Qualitative research is any research that provides subjective, non-numerical information. For instance, when your topic involves sensitive or complex questions. 7 Types of Qualitative Research Qualitative market research collects subjective feedback and observations from consumers and users. If so, what motivated you to buy it?

Research 97

Research Case Studies Case Study Skype 97

Top Rank Marketing

MARCH 18, 2024

Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. These snapshots will provide a quick overview of the topic, with information collected, composited, and arranged from top results by the generative AI.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Brightedge

MARCH 28, 2024

In this era, SEO professionals must not only capture the full spectrum of topics that keywords encompass but also engage with the nuanced, evolving factors Generative AI brings into play. This means delving into related subjects and the queries posed by users to accurately gauge the intent behind their searches.

User-Generated Content 52

User-Generated Content Keywords SEO Intent 52

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? The subject line is the first thing that subscribers see. And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

FEBRUARY 16, 2023

Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content? Align your SEO strategy with audience research. Remember: the goal is to develop comprehensive, focused content that offers value to readers—not simply to cover a trending topic.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133