The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). As some of the smartest people in your company, SMEs want to understand how their participation will impact sales or advance their careers. Come prepared by doing your homework on the topic.

SME 310

SME Tips Content Marketing Work Management 310

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place. If you’re new to this kind of market research, you’re in the right place. Why Use Qualitative Research?

Research 97

Research Case Studies Case Study Skype 97

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing AI 111

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 111

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? The subject line is the first thing that subscribers see. And they usually decide whether or not to open an email based on the subject line. First, we’ll go over what makes a good email subject line. Let’s get started!

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? What Is Technical Content Marketing? Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get back to the topic.

Examples 77

Examples ROI Planning Work Management 77

Heinz Marketing

MAY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. There are hundreds of courses available that span a wide variety of topics, from Business Analysis and Strategy, to Leadership and Management, to Customer Service, and more. Recommended: “ Inbound ” and “ Content Marketing ” Audible.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Ideal Customer Profiles 99

Ideal Customer Profiles Account Based Marketing ABM SME 99

CoSchedule

FEBRUARY 16, 2023

To succeed in marketing, you need to know how to write a follow-up email that connects the initial opportunity with actual results—and we’ll show you how. Step 2: Write A Compelling Subject Line No— “Follow-up” or “I’m waiting for your reply…” aren’t good email subject lines. Let’s begin.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Launch Marketing

OCTOBER 18, 2023

This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only begun. Formatting: Check that all formatting is correct.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. A person who looks it up is in the market to spend money. So, why start from the bottom in B2B?

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? It’s a question worth exploring. High performers, on the other hand, are past that phase. They invest more and use AI more broadly.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Nurturing leads to a sale.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Contently

SEPTEMBER 22, 2020

Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon. Conversely, the jargon-free group not only felt engaged, they also felt empowered and wanted to learn more. ” For many marketers and sales leaders, this is very bad news. The dangers of jargon.

Cost per Lead 218

Cost per Lead CPL Barriers Content 218

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. But how can you maximize Black Friday sales? The beauty of email marketing is that you get to reach a more targeted audience. One obvious answer is to tap into the power of email personalization.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Heinz Marketing

FEBRUARY 3, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. There are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. If you’ve ever seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic , you’ll agree with me. May: Sales Automation.

Marketing Automation Services 126

Marketing Automation Services B2B Account Based Marketing ABM 126

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Internal subject matter experts (SMEs). Be ready to answer three key questions: How does content marketing support the company’s larger strategy?

SME 116

SME Content Marketing Paid Search Agency Planning 116

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Brand Identity 100

Brand Identity Branding Advertising Agencies Lead Ranking 100

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Marketing AI 105

Marketing AI eCommerce Peer-to-peer CMO 105

nDash

NOVEMBER 3, 2021

Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. Subject matter complexity. Second, the prices are broken out by subject matter expertise. Topic Familiarity : Someone who knows the industry but doesn’t necessarily have the experience as a practitioner. Topic Familiarity.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

Vision6

DECEMBER 1, 2022

Are you struggling to come up with a catchy subject line for your emails? An email subject line can break or make your marketing campaigns. Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. And now AI in email marketing is helping to boost results even more. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Optinmonster

AUGUST 1, 2022

An email course is a series of emails teaching a specific topic. Email courses are used to generate leads , so they usually teach a topic related to what you sell. Email courses are used to generate leads , so they usually teach a topic related to what you sell. First, you need to choose your course topic.

Course 84

Course Sales Qualified Leads Generation Leads 84

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. 7 Qualities That a Good Sales Email Subject Line Should Have. Let’s get started.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

SmartBrief - Marketing

MARCH 10, 2024

Below are a few of the most common elements to A/B test, once the list is large enough: Subject line (offers, key messages, emojis, etc.) Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. The larger the list size, the greater the number of segments.

Newsletter 107

Newsletter Practices Analytics Optimization 107

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. billion in 2023 to $3.09 billion by 2028. Livestreaming collaborations also can amplify your reach and credibility.

Buzz 94

Buzz Marketing & Strategy Barriers Paid Search Agency 94