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What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom.

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Marketing surveys are wrong

Biznology

Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. Now, understand, if you give those same conversations to human beings to analyze, they won’t always agree with each other, so it must be that some of them are wrong, too. We should keep working on it.

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Survey says: ANZ Companies use social media for business

Biznology

You can see the entire survey and results online here. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Make sure that your content is valuable to them, and don’t only interact with journalists when you want something from them. Summary and Conclusions. Like this post?

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AMP Up Your Digital Marketing: Employee Advocacy By The Numbers

Biznology

Social Media Today , in partnership with GaggleAMP , conducted a survey of about 400 digital marketing professionals – half of which work in B2B companies. He breaks down how Social Media Today conducted the survey, why it’s important to get the perspective of marketers, the numbers he found the most interesting, and what they all mean.

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Assessing the Impact of COVID-19 on Organizations & Leaders’ Priorities – Key Findings & Insights

Biznology

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. So, stay tuned for more! Are you ready for The Third Wave? Complete this free self-assessment: [link].

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How promotional products fit in with the modern consumer

Biznology

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

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Flexibility, Family, Empowerment and Control: COVID-19’s Effect on Self-employment

Biznology

Forerunner Ventures’ The universal holding pattern: a period of trial followed by an era of opportunity covers survey work they’ve done on the impact of the pandemic on consumers. The main reason Forerunner’s survey found for the growing interest in self-employment is flexibility.