Writing on the Web

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4 Ideas to Generate Blog Topics

Writing on the Web

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. According to studies, Yelp had 67 million reviews by October 2014. How are you doing with your 2015 blog goals ? Are you on YELP ?

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Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. Neuromarketing research studies have shown that these three factors determine whether or not a consumer is inclined to make a buying decision: The degree of ATTENTION. Whether or not there is emotional ENGAGEMENT.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way. History and mythology.

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Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers.

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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. In The Collected Works of C.

Content 100
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How to Research Content for Your Expert Ebook

Writing on the Web

First of all, they have a more scientific approach and will cite major research studies to back up their ideas. Secondly, many of them have done their own research, case studies, and will supply stories of how their theories show up in the real world. How to Use eBooks to Research Content.

Research 100
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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Your blog or website should have client stories , case studies and testimonials everywhere to tell your clients’ experiences with working with you, your products and services. Your blog (or website) should have a well-crafted bio or About page , which tells your back story, who you are, and why you care.