chiefmartech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Of course, this can’t go on forever.

Long Tail Marketing 87

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 87

Biznology

JANUARY 28, 2019

Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Behind every enterprise technology solution video is the idea that customers will prefer watching video to reading text. How do you get ready to make a video?

Video Marketing 120

Video Marketing Tips Digital Transformation Guidelines 120

Engagio

SEPTEMBER 1, 2021

You have a key ally that you can leverage right from the start of your transition to Account-Based Experience (ABX): technology. Check out how you can optimize your Go-to-Market strategy with solutions best suited to each of these five processes in the infographic below.

DemandBase 120

DemandBase Marketing Strategy Marketing & Strategy B2B Marketing 120

Biznology

JANUARY 28, 2019

Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Behind every enterprise technology solution video is the idea that customers will prefer watching video to reading text. How do you get ready to make a video?

Video Marketing 91

Video Marketing Tips Digital Transformation Guidelines 91

Madison Logic

OCTOBER 26, 2023

With billions confined to their homes for work, leisure, and everyday life, the pandemic accelerated e-commerce and forced businesses to adopt advanced digital solutions to enhance the customer and employee experience. The Take, for instance, hospitality. Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

OCTOBER 17, 2016

The post What do Data Solutions Mean for Marketing Technology? B2B data and database marketing are now an integral part of virtually every decision-making process. In the past, marketers have had to operate blindly through trial and error, but this is no longer […]. appeared first on Marketing Insider Group.

Database Marketing 100

Database Marketing Marketing & Strategy Marketing B2B Marketing 100

Digilant

OCTOBER 28, 2020

We’ve outlined 3 of the biggest programmatic advertising challenges advertisers experience and technology-based solutions to combat them. . What are the biggest programmatic advertising challenges – and their solutions? The Solution(s)? . The Solution(s)? What is programmatic marketing? Page Index.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

Valasys

APRIL 22, 2021

Eclipse will adapt unified communications as a service (UCaaS) solutions from RingCentral for enterprise customers. Overview: The unified communication as a service solution (UCaaS) will be implemented as a lead cloud communications solutions by Eclipse. This is likely to enhance user productivity across the platform.

Service 52

Service Digital Transformation Lead Scoring Lead Ranking 52

Valasys

AUGUST 23, 2023

When it comes to comparing Word and PDF documents, PDF stands out without a doubt. This is because of many reasons including: Compressed file Compact file size Universal sharing Compatible Easily sharable Due to the reasons aforementioned, the need to convert Word to pdf has increased nowadays.

Efficiency 52

Efficiency Advertising Benchmark Paper Tagging 52

SendGrid

MAY 7, 2020

The post Twilio Launches Partnership with Valimail DMARC Solutions to Deploy Sophisticated Anti-phishing Technologies at Scale appeared first on SendGrid. Learn about Twilio SendGrid's new partnership with Valimail that helps reduce phishing attacks by bad actors and protect sending domains.

Phishing 76

Phishing Domain Companies 76

PureB2B

OCTOBER 16, 2016

The right affiliated technologies can help you create scalable analytics and systems to keep up with these evolving requirements. Data solutions mean that brands can monitor their social proof and respond to issues that so that they can be quickly resolved. The post What Data Solutions Mean for Marketing Technology?

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

The right affiliated technologies can help you create scalable analytics and systems to keep up with these evolving requirements. Data solutions mean that brands can monitor their social proof and respond to issues that so that they can be quickly resolved. The post What Data Solutions Mean for Marketing Technology?

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

chiefmartech

MARCH 30, 2019

But marketing technology and operations is becoming a more mainstream profession. And, as our latest salary survey revealed, the roles and responsibilities of marketing operations and technology are increasingly well-defined. Content/creative technology & operations. Emerging marketing technologies usable today.

Work Management 57

Work Management Marketing Management Marketing Budget Planning 57

Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%).

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

PureB2B

AUGUST 20, 2019

PureB2B provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced the addition of a key lead generation solution to complement its product portfolio.

Lead Generation 58

Lead Generation B2B Marketing B2B Generation 58

Valasys

AUGUST 21, 2019

The new content platform devised is called PureContent which serves as a one-stop solution for figuring out the relevant pieces of content, resonating with the areas of interests of the prospects. The company boasts to provide its services to a global network of more than 62 million technology buyers.

Intent 40

Intent B2B Marketing B2B Product 40

Golden Spiral

APRIL 4, 2018

Your B2B technology site should highlight the sophistication of your solution, establish credibility, and demonstrate your ability to solve the buyer’s problem. When a prospect lands on your site, what do they see?

Impressions 48

Impressions Marketing Websites B2B Design 48

Vision Edge Marketing

MARCH 26, 2024

But this post is about a bigger category – technology. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Mine sure is!

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Biznology

JANUARY 22, 2018

You are surrounded by unsolved, high-revenue problems where new technology can change the world. If the solution IP was known, this problem would be solved.). The revenue from an affordable solution is likely to be high. New technology will be needed to solve it. How do you create patents that will own the future?

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s not just about the technology itself, but how you integrate and leverage it to align with your business objectives.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Gartner suggests that the availability of AI might hold out prospects for higher productivity despite cuts in technology and labour. Martech is now getting 23.8% of the marketing budget, down from about 25.4%

Spending 115

Spending Marketing AI Gartner Advertising Agencies 115

Martech

MAY 7, 2024

” So said Democritus, but he wasn’t talking about the marketing technology landscape. What the long tail really consists of, by and large, is not substantial technology offerings but what used to be called “point solutions” — bits of software that do one thing and perhaps do it very well.

Long Tail Marketing 103

Long Tail Marketing Vendors Distribution Paid Search Agency 103

Biznology

JANUARY 5, 2021

One thing is clear entering 2021, most businesses will continue to amplify their reliance on technology, particularly in work-from-home environments, schools, entertainment, and manufacturers that have implemented automation solutions to increase efficiencies and offset the loss of skilled workforce.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Salesforce Marketing Cloud

MAY 9, 2024

At these 2-hour meetups, you’ll see a presentation and demo to show the importance of data for building AI applications, then jump into a short, hands-on activity to use the different tools and technologies that Salesforce offers to bring AI + Data to your organization. And if you miss a session, don’t worry, we have you covered.

Marketing AI 142

Marketing AI Peer-to-peer Enterprise Management Communities 142

Content Standard

OCTOBER 15, 2014

As innovation continues to bring new content technology solutions to the marketplace, CMOs and marketers are tasked with understanding every emerging platform so they can take advantage of all the benefits these new technologies bring. What solutions would I like content technology to provide? Determine Your Needs.

Work Management 40

Work Management Marketing Management SWOT Content 40

Martech

MAY 8, 2024

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. The post Curb introduces one-stop advertising solution appeared first on MarTech. Why we care. Image: Curb. Email: Business email address Sign up now Processing.

Advertisements 112

Advertisements Advertising Mobile Advertising Paid Search Agency 112

Contently

JANUARY 31, 2023

Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact. Where can you find AI in marketing technology? It does mean you probably have more AI functionality available than you realized—even in your content marketing technology.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Martech

MAY 9, 2024

Q: It seems every manager has been given a mandate to bring genAI into their technology and processes. But I know you think they’re trying to implement some over-complicated solutions. Most of them are cautious about exposing this technology to customers because of the cases that came into the press like the Air Canada case.

Marketing AI 87

Marketing AI Enterprise Management Work Management Marketing Management 87

Binary Demand

APRIL 1, 2024

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. From navigating complex buying journeys to maximizing limited resources and staying abreast of evolving technologies, the landscape is rife with obstacles that can hinder success.

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

Martech

MAY 7, 2024

Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members.

Privacy 106

Privacy Conference Tagging Network Marketing 106

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. Usually, it’s to improve existing technology or move into a new space. What technological changes are expected? Know what you need and why. Vendor lock-in.

Work Management 104

Work Management Marketing Management Vendors Lock-In 104

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Please list each solution along with its functions. Please keep answers simple so that executives can understand what technologies they may have to implement. Format) Please list each solution along with its functions.

Marketing Automation Services 98

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 98

Contently

MAY 13, 2024

Invest in technology that enhances first-party data collection such as interactive tools on your website that engage users in a meaningful way, encouraging them to share their preferences and behaviors directly with you. That said, technologies like this still put control squarely in Google’s court.

Top of Funnel 161

Top of Funnel Content Marketing Planning Work Management 161