Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Offer resources, data and plain old advice whenever you have it. Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. If you need help with your blog page, look no further.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Ranking Lead Scoring 101

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

ClearVoice

OCTOBER 30, 2023

We were doing one blog post a week, and in our competitive analysis, we saw our competitors putting out one a day, just absolutely dominating the space. At the time, Dahlin was operating solo in an under-resourced department. She says, “When we first started, we budgeted for three blog posts a week.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 100

Amazon B2B Thought Leadership Youtube Lead Ranking 100

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

KoMarketing Associates

APRIL 22, 2020

It could even be as simple as identifying a common pain point facing customers and creating a resource for them. For example, if budgeting is an issue, create a pillar page with relevant blog posts, ebooks, webinars, etc. Marketers are constantly talking about how they don’t have enough time or resources to be successful.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

Optinmonster

MARCH 1, 2023

This blog will show 14 of the highest-converting places to put these online signup forms on your website. Instead, she includes two buttons: one to subscribe to her free e-course and the other to read her blog. SeedProd has 150+ pre-made templates, so you don’t have to start from scratch.

Conversion 94

Conversion Landing Pages Opt-in Template 94

Only B2B

OCTOBER 3, 2023

In this blog, we will navigate the realm of MQLs, exploring their pivotal role in B2B lead generation and unveiling strategies to not only generate more leads but also to nurture and convert them into loyal, revenue-generating clients. These incentives can take the form of eBooks, whitepapers, webinars, templates, or free trials.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Brandpoint

MARCH 15, 2023

Drip campaigns follow a template. The template for a drip sequence to welcome and engage new prospects might look something like this: Trigger: Your lead provides their email address at your trade show booth, activating sequence delivered weekly. Thought leadership: Curate and share articles and resources from around the web.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. For convenience and clarity, organize all of this information into a singular resource that can be easily shared and accessed throughout the company. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

ConvertKit

JANUARY 10, 2022

To help you get started, we’ve put together a few handy automation templates for you to start streamlining your to-do list today. We’re going to cover seven email automation strategies ( with templates! ) Get the welcome series Automations template here. Image via Blogging for Devs. 1 – Welcome new subscribers.

Template 75

Template Automation Business Landing Pages 75

Heinz Marketing

JULY 21, 2022

Over time the collection of blog posts, guides, ebooks, and on-demand webinars can grow into what feels like that one drawer of unorganized odds and ends in your house. . Here are a few ways to get around doing a traditional content audit when you are crunched for time or resources. . What is a content audit? Get Auditing!

Top of Funnel 109

Top of Funnel Content Opt-out Opt-in 109

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. Visitors find templates like this valuable because they help you save time.

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. It takes considerable time and effort to write high-quality blog posts. Using AI tools as writing assistants can potentially save costs and resources. “It cannot connect the dots like we can.

Marketing AI 83

Marketing AI AIDA Marketing Analytics Tools Template 83

Hubspot

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. How Are They Different From Blog Posts and Ebooks? There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

FAQ 100

FAQ Case Studies Case Study Comparison 100

Litmus

APRIL 6, 2021

If you’ve been keeping up with our blog series on ESP migrations, you know we’ve covered the following: The top 7 questions you need to ask when considering an ESP migration. If you don’t have one, you can get our template in our ESP migrations ebook. Your new ESP’s support team is a valuable resource.

CAN-SPAM 100

CAN-SPAM Template Paid Search Agency Automation 100

Unbounce

AUGUST 13, 2019

A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor. We have a small creative team.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). An example is with templates.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

Liveintent

JULY 7, 2021

Instead, Native Ad Blueprints enable ad operations and marketing teams to define the look and feel of a native ad slot’s appearance within an email newsletter’s HTML template. Without all the manual work, sellers of newsletter ad inventory can reallocate resources to more important tasks. Multiple targeting options.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Hubspot

JULY 26, 2012

We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. In fact, we invest a lot of manpower into our own ebooks -- we've hired someone whose entire job is to write ebook content, and lay them out beautifully in InDesign. Ready to get started?

Template 28

Template Eye-Tracking Sample Sales Qualified Leads 28

ConvertKit

MAY 28, 2021

That’s what Angela Mary Vaz does for her content creation business, Stay Curls : Stay Curls offers a free ebook with how-to insights to encourage customers to subscribe to its email list. Or you could give them a personalized discount code or access to your latest ebook , for example. Image via Stray Curls. Referral programs.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. Instead, create visual elements, repurpose your blogs into engaging videos, and target a wider prospect bracket. This content could be listicles, blog posts, explainer videos, social media content, checklists, etc. See an example from scoop below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. It also includes engagement on the page or post.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. I'd recommend brands find other topics to email their audience about (blog posts, free ebooks, etc.)," she said. Use tools, applications, and other digital resources.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

nDash

NOVEMBER 3, 2021

Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash. Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Whitepapers & eBooks.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. With that information, your marketing team can create blog posts, ebooks and other content pieces that align with those preferences.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Optinmonster

NOVEMBER 20, 2020

OptinMonster comes with an easy-to-use drag and drop builder and 50+ popup templates that help you build eye-catching popups with ease. Now, you’ll need to choose a template. OptinMonster comes with stunning templates that work across all devices. You have the option to filter your template by goal: Grow email list.

API 80

API Trigger Marketing Template Display 80

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. The demand for more blog posts, videos, ebooks, and other content types can lead to a frantic scramble to “push out more content.” This consumes valuable time and resources and leads to inconsistency in messaging and branding.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. This saves time and increases the chances of converting the leads into customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Scoop.it

OCTOBER 6, 2022

Additionally, while including the icons, make sure that their design is in tune with the overall design language of your email template. For instance, if your template uses vibrant colors, you can add the social icons in their original brand colors. See how Ando does it over here.

Social Media 84

Social Media Media Marketing & Strategy Business 84

BOP Design

JULY 15, 2022

Do you have a standard template that you customize for first response emails? A great resource you should be utilizing is by integrating lead generation into your B2B website design. These are things like ebook downloads, webinar sign-ups, and newsletter signups via your B2B website. Review the Data.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 105

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Blog Subscriber. If someone is interested in reading your blog , it’s safe to assume they are fairly interested in the topic you’re discussing. So, they will likely be receptive to receiving a welcome message and information from you when they subscribe to your blog. Engaged Contact.

Marketing Automation Services 134

Marketing Automation Services Automation Top of Funnel Trigger Marketing 134

Hubspot

FEBRUARY 4, 2021

It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month. Companies spent their time and resources building relationships with a small group of people who were actively looking for a product to buy. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Brandpoint

SEPTEMBER 17, 2020

When you write any content — from blog posts to CTA buttons — keep these profiles in mind. Download an eBook? Read More: Interactive Buyer Persona Template ]. We recommend creating a new email nurture campaign to send additional content to this lead, such as blog posts, case studies or downloadable resources.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Optinmonster

NOVEMBER 27, 2020

Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. It lets you easily create eye-catching popups thanks to its drag and drop builder and 50+ built-in templates. Now, you’ll be able to select your template.

Promotion 92

Promotion Trigger Marketing Template Intent 92