WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media? How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 2, 2009

And aren't the tools pretty easy to use? These are among the key benefits a consultant can provide: Focus on using the right tools and prioritize efforts (i.e., Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

AUGUST 11, 2008

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality. Is that a fair description?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

NOVEMBER 17, 2009

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Jeff contends that marketing automation systems will become required tools for any b2b "considered purchase" (i.e., The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

JANUARY 11, 2010

To Gain Market Intelligence The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) Divide this into three sections—strategies, tactics and tools. and new prospects. NOT "what do I need to sell to them?").

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. If not, ask if it's okay for you to send them an occasional update on your firm/product/service and any interesting developments.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 7, 2009

PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

APRIL 15, 2009

No outside expert will ever be able to carry on in-depth conversations about your industry or products the way your own subject matter expert employees can.

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

DECEMBER 18, 2008

How Docmetrics Works Once you are set up with their online service (no software to install), you upload your PDFs—white papers, case studies, product data sheets etc.—to Next, create custom Flash forms using Docmetrics tools to collect user information. product sheets and case studies). to your Docmetrics account.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. Color Schemer Online This very cool color selection tool lets you easily translate RGB color values to hex and vice versa.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. but his advice stands up to the test of time.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

AUGUST 5, 2009

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade). If it's possible to do something in Blogger, you can probably find step-by-step instructions for the task in this book.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JUNE 30, 2009

Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. It's simple, fast, powerful and gets results.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

SEPTEMBER 18, 2007

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 Scott performs two important services with this book, one tactical and one strategic.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. After all, B2B purchasers are buying the supplier along with the product or service.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 22, 2009

Technical ability —not all that long ago, PR pros' primary tools were email and the phone. The emergence of blogs, blog commenting, Twitter, forums and other tools has forced PR workers to master a new balance of public but informal communication. and private conversations, which could be informal.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. Does anyone have any experience with BrandX thingamabobs?").

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

OCTOBER 20, 2009

In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

DECEMBER 9, 2009

What tools are available for cost-effectively monitoring brand conversations across social media sites? For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

SEPTEMBER 1, 2009

The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. Go back to AdWords and click "More tools" under the "Tools" tab.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

JULY 23, 2007

tools, they're pushing the envelope on adoption. They're using the new tools to reach prospects, not just reinforce existing customer relationships. tools out to their teams and organizations. tools are marketing complex products and services which generally have long sales cycles. They're rolling Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? Do you need a.mobi domain?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Use the free Marketleap.com link popularity tool to compare your site against competitors on inbound links. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 9) More of the Best Website Marketing Tools (Jan. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

JULY 9, 2008

No lost productive time due to travel. Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." The concept of virtual tradeshows has been around since at least 2001.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Armed with analysis from PPC testing, SEO efforts can be focused on optimizing for the most valuable terms for a specific company, product or service.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

NOVEMBER 5, 2008

What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. Ellie Mirman of HubSpot contends that tapping into the conversations happening on Twitter related to your brand, product or industry is crucial even for niche businesses. The rest of the world would care about this.why?

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

DECEMBER 4, 2007

Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements. For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

OCTOBER 6, 2008

Paradoxically, 80 percent of the channel investments by the vendors that were surveyed focused around tactical issues such as training, partner portals, and partner communication tools – all activities that simply automate the relationship with partners. What is the "whole product" that customers (and potential customers) are buying?

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20