Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. We need tools that not only function flawlessly but surpass expectations. The market is saturated with me-too products, copies of copies with little to differentiate them.

Work Management 100

Work Management Marketing Management Product Differentiation 100

Martech

JANUARY 19, 2024

Generative AI makes it easier for organizations to create a lot of email in a short amount of time. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. Product recommendations. Product recommendations. Drip campaigns. Abandoned cart emails.

Email Marketing 123

Email Marketing Automation Tools Planning 123

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

ANNUITAS

OCTOBER 5, 2023

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. Thus, tackling enablement is both adds value and clearly enhances productivity. This allows for improved and more usable results.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Webbiquity

JULY 21, 2020

Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. to extract insights from analytics or generate leads). Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools. Not to worry.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases. Photo search shopping. Why we care.

Advertisements 113

Advertisements Advertising Google Tools 113

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Marketing AI 112

Marketing AI Tools Enterprise Management B2B 112

Anyword

APRIL 4, 2023

Break out the bubbly because it’s time to celebrate a major milestone here at Anyword: Thanks to all of you, we have reached one million users ! With its ability to generate effective content quickly and accurately, Anyword is fast becoming the go-to solution for marketing teams around the world. Bring order to the chaos!

User-Generated Content 52

User-Generated Content Lead Ranking Generation Enterprise Management 52

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Bluetext

MARCH 27, 2024

In the ever-evolving realm of digital marketing , one strategy has stood the test of time and continues to prove its effectiveness: User-Generated Content (UGC). Understanding User-Generated Content User-Generated Content refers to any form of content created by consumers rather than the brand itself.

User-Generated Content 41

User-Generated Content Marketing & Strategy Marketing Strategy Generation 41

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll find the Style Recommendations section. Image generation.

Google 79

Google Personalization Tools Marketing AI 79

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. In an ever-evolving market, this requires frequent fresh approaches to revenue generation. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows. Get MarTech!

Marketing AI 106

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 106

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

DAGMAR Marketing

APRIL 5, 2024

However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. Here are six Google products and tools you should consider trying in 2024. It is currently available on a limited basis.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketri

APRIL 4, 2024

This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do?” The Internet, technology, and now Generative AI have taken Mr. Smith’s methodology to a whole new level.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech!

Product 101

Product Enterprise Management Copywriting User-Generated Content 101

SmartBug Media

MARCH 7, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this guide, we’ll show you why split testing is important and how to run split test to improve your lead generation and returns on your marketing efforts. When to Use Split Testing?

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. As a brand, it is your responsibility to keep tabs on the content that is generated about you. But users don’t. This includes video.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

SmartBug Media

MAY 9, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. This is where lead enrichment tools come in. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

SmartBug Media

DECEMBER 12, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Shoppers can now submit reviews more easily with the help of generative AI.

Product 59

Product Paid Search Agency Advertising Agencies Deliverability 59

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65