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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. Images are well known for their ability to grab attention and clicks across the board.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking.

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Boosting Sales Productivity: The Power of Modern Sales Software

G2M Solutions

A lack of productivity. The new way forward is to concentrate on making reps more effective in their interactions and implementing best practices with regards to productivity. These tools seamlessly connect your reps to data, enabling them to provide relevant and personalised experiences for prospects. The root of the problem?

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The Best Lead Capture Tools For Your Website

SendX

The concept of lead generation is to build a targeted audience list that may be interested in your product and services. Lead generation is a process where you find your prospects and convince them about your products/services. Source: Hubspot It has fast-tracking email analytics that helps you to get better capture lead information.