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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. At the time of the report, YouTube followed slightly behind social media.

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Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%). Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution.

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Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

KoMarketing Associates

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. As a result, 92% stated that they obtained more budget to accommodate the growth in content production.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning. B2B organizations struggle with bad data.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.