Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
How do you know your price is too high?
AUGUST 28, 2015
I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. Think about it.
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Who are they?
Raise Prices for B2B Sales Without Losing Your Regular Customers
Sales Prospecting Perspectives
NOVEMBER 12, 2014
Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. And yet there are several other pricing methods that businesses employ as well.
Big Data and Marketing Intelligence Help Make Better Pricing Decisions
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. The answer of how to make better pricing decisions lies in big data and marketing intelligence. Automate.
The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
OCTOBER 17, 2016
guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Click Here to See My Latest Product Video, for ScribbleLive, for Context. My first “product video,” was in fact, a demo video.
Capitalizing on Pinterest Rich Pins price notifications
DECEMBER 1, 2013
Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How much does the price need to drop?
The price of poor language
MAY 29, 2015
For example, did your company recently win a price ? But if your organization has put blood, sweat and tears into creating an innovative product or service that stands head and shoulders above anything else on the market, doesn’t it deserve high-quality promotion? Is your produkt professionel, or your product professional? We all make mistakes sometimes. Period. And… .
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. If your pricing page isn't well designed and user-friendly, you're going to lose people.
Earn Your Success, Pay the Price
Your Sales Management Guru
APRIL 21, 2013
Earn Your Success Pay the Price. good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results. First ; it’s creative time. What else can you do to win? Second; it’s professional. eventID=74422.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? There's only one problem.
The Making of Vidyard’s New Website Product Tour Videos
AUGUST 22, 2016
We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.
5 of my favorite productivity apps
NOVEMBER 11, 2014
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future.
12 Tools That'll Keep You Productive Morning, Noon & Night
MARCH 2, 2016
When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service.
Pinterest Rolls Out Price Alerts to Encourage More Sales
AUGUST 1, 2013
But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned. So what do you need to do to take advantage of this new product feature?
Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
JANUARY 27, 2015
They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1
How B2B Companies Can Avoid Marketing on Lowest Price
The Forward Observer
MARCH 12, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. Our relationship enables me to create product innovations, new approaches to markets, and more efficient processes.". But in fact, the reverse is true. gross margin.
How B2B Marketers Can Leverage Social Media Product Advertising
MARCH 5, 2015
The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices. They are an excellent selling point since consumers love to see what other shoppers say about your company and your products. Act on it before it is too late.
A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential
OCTOBER 20, 2016
As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. It’s important to be part of a network that real businesses contribute information to on what campaigns, offers, and pricing drives favorable marketing and sales outcomes. Salesforce is a trailblazer in their space.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? Own the Price Conversation. Here are some compelling reasons that reticent business and site owners should start including price. They will continue to search until they find a price.
BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
Customer Experience Matrix
MARCH 7, 2012
Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. qlikview price business intelligence software qliktech
Getty's New Free Stock Photos Come With a Price
MARCH 6, 2014
dove a little deeper into the product release and found two alarming takeaways. 1) You probably won''t be able to use it. No one wants a legal run-in over copyright issues. 2) If you do use these images, you will be Getty''s product. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Find an image you like, then click on it.
Good Question: How is Docalytics Priced?
FEBRUARY 4, 2015
For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. To publish pricing or not to publish has been a hotly debated topic in the SaaS world since the advent of pricing pages some time ago. Docalytics PricingStill not satisfied with the information above?
4 Reasons Snapchat Lenses Are a Genius Ad Product
JUNE 1, 2016
The lenses have also become a successful ad product for Snapchat. Programmatic selling hasn’t helped either, since it automatically places ads for the lowest available price. Media companies can charge high prices because there are limited spots on TV channels—something the ad tech and media industries have slowly begun to fight for as they realize the importance of scarcity.
Now is The Time to Change The Scope of Our Free Offering
Sales Intelligence View
MAY 19, 2015
Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].
9 Meeting Scheduler Tools to Make Your Day More Productive
OCTOBER 17, 2016
It currently only works with Gmail, and it does have a hefty price tag , but it could be worth the cost if scheduling is a major pain point for your company. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting. The process makes your meeting a hassle before it even starts. Rally.
Stop Talking Price, Start Talking Time
B2B Marketing Unplugged
MARCH 10, 2014
We should also be looking long and hard at our products. Remember, it’s not just the time they spend using our product or service that we have to count, but also the opportunity cost of that time. Sure, total cost of ownership is a great proof-point, but if all you’re calculating is the amortized cost of your product over its useful lifespan then you’re only doing half the job.
How Product Packaging Influences Buying Decisions [Infographic]
JANUARY 30, 2015
Is it the color of the bottle, the price, a familiar logo? The Paper Worker created the below infographic to outline how typography, color, and icons affect the buying process -- and why special attention to product packaging needs to be a priority for any brand. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
From Idea to Sale: Introducing a New Product
SEPTEMBER 5, 2013
Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Do people need the product? Feasibility.
Marketing Analytics: 3 steps to help Sales and Marketing improve productivity
B2B Lead Generation Blog
MARCH 11, 2013
However, she knew the system could do more than what she was using it for, especially with recent product upgrades. Reviewing the pricing page. Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Which ones were accepted by Sales. Which ones resulted in revenue.
How do you use social media to promote a boring product?
grow - Practical Marketing Solutions
OCTOBER 7, 2013
Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.
Why Product Marketing is Essential to Your B2B Organization
AUGUST 23, 2016
Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. Especially because throughout my career as a product marketer, I have explained, defended, promoted, and demonstrated the importance of product marketing. Here’s why product marketing is so essential to organizational success.
4 Aspects Every Outstanding Product Announcement Needs
JANUARY 5, 2015
Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is? Let your audience know exactly why you’re emailing them, and the product or service you have available.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. What other considerations would you include in determining the price of a B2B website?
The Three E's of Boosting Sales Productivity
The ROI Guy
MAY 1, 2014
The current strategies of revenue growth via hiring more sales reps and throwing a ton of training and content at them are less than productive. Alinean Forrester IDC Insights Pisello Sales and Marketing Productivity Sales Enablement Sales Training SAVO Selling with Insights SiriusDecisions Value Gap Value Selling