Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding. Pricing. Wiser. All in real time, dynamically.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. Price vs. Quality. Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Who are they?
How to Implement Dynamic Pricing without Sacrificing Margins or Customers
JANUARY 8, 2016
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Because it is a symbol of static pricing, a tactic that holds many retailers back from success in the ecommerce landscape. 2) Test Your Prices.
Raise Prices for B2B Sales Without Losing Your Regular Customers
Sales Prospecting Perspectives
NOVEMBER 12, 2014
Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. And yet there are several other pricing methods that businesses employ as well.
How Pricing Affects Marketing Strategy for B2B SaaS Companies
FEBRUARY 11, 2016
One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. SaaS pricing plays a huge role in this decision. But whether you’re doing 80% demand gen and 20% ABM or 20% demand gen and 80% ABM, is largely a factor of your pricing strategy.
Capitalizing on Pinterest Rich Pins price notifications
DECEMBER 1, 2013
Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. They know that Pinterest can drive traffic to their site , keeping their products on the Boards of the pinner, while also enabling lots of social sharing. So what generates a price notification? How much does the price need to drop?
18 Productivity-Boosting Bots for Marketers
FEBRUARY 6, 2017
In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. In the video below, Drift Product Manager Matt Bilotti explains how it works with the latter.
The price of poor language
MAY 29, 2015
For example, did your company recently win a price ? But if your organization has put blood, sweat and tears into creating an innovative product or service that stands head and shoulders above anything else on the market, doesn’t it deserve high-quality promotion? Is your produkt professionel, or your product professional? We all make mistakes sometimes. Period. And… .
The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
OCTOBER 17, 2016
I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. It’s only normal, and it’s ok. Quotes.
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. If your pricing page isn't well designed and user-friendly, you're going to lose people.
28 of the Best Chrome Extensions for SEO, Productivity & More
DECEMBER 8, 2016
No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 1) bitly.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. I’ve bought into the ecosystem and use their products to get things done. Sealed the deal.
Earn Your Success, Pay the Price
Your Sales Management Guru
APRIL 21, 2013
Earn Your Success Pay the Price. A good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. However, if you are leading a sales organization or if you are a professional salesperson understanding that there is a price to be paid to achieve success must be clearly understood and accepted.
7 Pricing Mistakes That Can Seriously Stifle Sales
JANUARY 29, 2013
When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. How can you stay ahead of the curve and price your offerings the smart way? Let's begin! 1,499.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. One is cost.
How to Talk About Pricing Without Scaring People Off
DECEMBER 12, 2012
Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service.
12 Tools That'll Keep You Productive Morning, Noon & Night
MARCH 2, 2016
When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.
The Making of Vidyard’s New Website Product Tour Videos
AUGUST 22, 2016
We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.
Pinterest Rolls Out Price Alerts to Encourage More Sales
AUGUST 1, 2013
But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned. So what do you need to do to take advantage of this new product feature?
How B2B Companies Can Avoid Marketing on Lowest Price
The Forward Observer
MARCH 12, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. Our relationship enables me to create product innovations, new approaches to markets, and more efficient processes.". But in fact, the reverse is true. gross margin.
Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
JANUARY 27, 2015
They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1
5 of my favorite productivity apps
NOVEMBER 11, 2014
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future.
The 14 Best Personal Productivity Tools
FEBRUARY 28, 2017
Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. Pricing: free, $9 per month, or $72 per year. Pricing: free. Pricing: free.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.
How do you use social media to promote a boring product?
grow - Practical Marketing Solutions
OCTOBER 7, 2013
Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos. But could you make this product buzz-worthy? One-year stock price.
Embrace the Controversial: Why You Should Publish Pricing on Your Website
JULY 25, 2013
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? When I suggest placing price on a client’s site typically I get some version of these responses: 1) “It’s not done in our industry”. 3) “All our pricing is custom, nothing is standard”. leads.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
Hire a photographer to take photos of your company and your products. Have you been shopping lately when you do a price check with competitors while you are in a store? The public is quick to believe what others have to say about your product. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Visual content.
BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify
Customer Experience Matrix
MARCH 7, 2012
Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. QlikView also has a strong argument that their total cost of ownership is lower than competitors, even at current pricing levels. After all, they're the analytical experts, eh?
Getty's New Free Stock Photos Come With a Price
MARCH 6, 2014
I dove a little deeper into the product release and found two alarming takeaways. 2) If you do use these images, you will be Getty''s product. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it. content creation
How B2B Marketers Can Leverage Social Media Product Advertising
MARCH 5, 2015
The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.
Good Question: How is Docalytics Priced?
FEBRUARY 4, 2015
For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. To publish pricing or not to publish has been a hotly debated topic in the SaaS world since the advent of pricing pages some time ago. Docalytics PricingTo them, I say don't worry.we
A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential
OCTOBER 20, 2016
As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. It’s important to be part of a network that real businesses contribute information to on what campaigns, offers, and pricing drives favorable marketing and sales outcomes. Salesforce is a trailblazer in their space.
4 Reasons Snapchat Lenses Are a Genius Ad Product
JUNE 1, 2016
The lenses have also become a successful ad product for Snapchat. Programmatic selling hasn’t helped either, since it automatically places ads for the lowest available price. Media companies can charge high prices because there are limited spots on TV channels—something the ad tech and media industries have slowly begun to fight for as they realize the importance of scarcity.
Why Product Marketing is Essential to Your B2B Organization
AUGUST 23, 2016
Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. Especially because throughout my career as a product marketer, I have explained, defended, promoted, and demonstrated the importance of product marketing. Here’s why product marketing is so essential to organizational success.
Now is The Time to Change The Scope of Our Free Offering
Sales Intelligence View
MAY 19, 2015
Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].
Stop Talking Price, Start Talking Time
B2B Marketing Unplugged
MARCH 10, 2014
We should also be looking long and hard at our products. Remember, it’s not just the time they spend using our product or service that we have to count, but also the opportunity cost of that time. Sure, total cost of ownership is a great proof-point, but if all you’re calculating is the amortized cost of your product over its useful lifespan then you’re only doing half the job.