Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Keep your brief and to the point, and ask questions to keep prospects engaged.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Tactic: Ask each individual within a smaller group to answer a question or provide an example to the rest of the room. When you’re presenting, set up your tables so that people sit in smaller groups.

Peer-to-peer 133

Peer-to-peer Thought Leadership Marketo Urgency Marketing 133

Biznology

FEBRUARY 5, 2016

Good question. The reason many brands struggle in this approach is because they haven’t asked a few simple, but very important, questions. What questions are those? Well, before you go running off, take a moment to really think through those questions. And, fundamentally, the content that answers their questions.

Planning 80

Planning Mobile Marketing Social Networks Search Marketing 80

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Conversica

APRIL 28, 2021

AI Assistants are virtual team members that work alongside business people to help them get the job done. This includes answering frequently asked questions, locating certain web pages for users, or helping troubleshoot issues. Chatbots are another popular form of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

The Marketing Blender

OCTOBER 17, 2019

See Our Work. How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Our Services. Who We Are. Contact Us.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Customer

NOVEMBER 30, 2020

Then, as I do with my podcast interviews, I wrote out my intro and a flow for the questions I’d ask the panel. Lining up anticipated questions in some kind of order or thematic chunks allows you to bring the audience along with you on a connected journey. My written-out questions could be reallocated. Practice Makes Perfect.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Find the answers to those questions and more in these helpful guides from professional speakers. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. And something most of us could improve at. Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. In each room, participants take turns presenting a problem so others can brainstorm and suggest solutions. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Biznology

APRIL 6, 2015

In an upcoming Biznology webinar aptly named “Link Building: Past, Present, and Future,” some of my colleagues from Page One Power will be discussing how link building has changed over the years, how to build links the right way today, and where links are headed in the future. Link Building Present. Link Building Future.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Launch Marketing

JULY 25, 2018

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. From preparation to performance, we’ve got you covered on the best tips and tricks to help you create a presentation that stands above the rest.

Tips 54

Tips Rules Practices Design 54

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. These quizzes let viewers interact with your video by answering questions or making choices, making the learning experience more enjoyable.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Biznology

SEPTEMBER 4, 2014

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time. can be a big help in guiding your presentation.

Rules 80

Rules Statistics Demographics Consulting 80

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Measure and Present ROI. So what is marketing going to do now? Source: SmartInsights.com.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Litmus

JULY 13, 2020

From Dreamweaver and Builder, to Photoshop and Figma, tools have evolved to make our work more dynamic, collaborative, and enjoyable. A big thank you to everyone who chimed in during the webinar with a question! Have any additional questions? It’s worth testing out both to see what works for you and your team.

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

DECEMBER 1, 2023

Your own (self-evalutation) questions can only go so far — you cannot be aware of things you don’t know. Recording Sales Conversations A colleague of mine was working with a mega software company and their sales training vendor. One of the principles they were working on was the importance of salespeople listening more than talking.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Biznology

SEPTEMBER 18, 2015

And since the past is perfect, the present can never measure up. The Present. If you’re creating more content and seeing less return on your increased investment, you probably have someone with P&L responsibility looking over your shoulder and asking questions. The past was perfect. It always is. Audit your content.

Viral Marketing 80

Viral Marketing Content Marketing Content Paid Search Agency 80

Webbiquity

FEBRUARY 22, 2022

Record those presentations or panel discussions. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. Promote the video. Source: Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

SWZD

SEPTEMBER 16, 2019

We also asked Alex a question we ask all our guests about mentors who have impacted his career. Alex mentioned that CipherCloud was an interesting company for him to work at because it was one of the original founders of the cloud security space. His answer was quite interesting and unique. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Marketing Insider Group

MARCH 6, 2020

You’ve worked tirelessly on your event content , and now, you’re facing the future with uncertainty. Responding to Questions. You should also set up a team of people to respond to questions. You’ll likely have questions coming from multiple channels—email, phone, chat, and social media.

Planning 292

Planning Conference Transparency Paid Search Agency 292

Contently

JULY 13, 2016

Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below. Today, digital marketing is much different.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

Marketing Insider Group

MAY 23, 2021

After the hard work of topic selection, you should turn your attention to presentation quality. Pay attention to your presentation slide design, clear and crisp audio, and high video quality. This unique idea works for both engagement and making the lessons stick through imagery. Activity-based Gamification.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Heinz Marketing

DECEMBER 14, 2023

First… Brent Adamson is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. And as our President, Matt Heinz (who is licensed to present on The Challenger Sale , btw) added: How to answer the questions around “what does this mean about me and for me?”

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Martech

MARCH 6, 2024

You know how to think about data and ask the questions that make the best use of the AI. A: So, I’ll give an answer based on an example case that we were working on recently. It enables marketers to ask questions about the data. We initially presented the tool to the marketers as a blank slate and said, “This is a genie.

Marketing AI 107

Marketing AI Validation Training Template 107

Contently

JULY 13, 2016

Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Stay ahead of your competition and download “Media 2020: The Marketer’s Guide to the Present and Future of the Internet” by filling out the form below. Today, digital marketing is much different.

Banner Ads 60

Banner Ads Banners CTR Media 60

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. The presenter might pick out two people, welcome them, and ignore the other 298.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Content Standard

APRIL 19, 2024

With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. It emphasizes identifying the core question or problem your target audience has, and then positioning your idea, product, or service as the clear answer or solution.

Enterprise Management 88

Enterprise Management Design Work Management Brand Identity 88

Kevin Indig

JULY 3, 2023

Today’s Growth Memo answers a question from loyal reader Nilesh: “ How do you explain the value of SEO to C-suite executives and senior managers? ” This is a question I get from ICs and mid-level managers all the time. Nilesh’s question is important. This problem is not exclusive to SEO.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Marketers can use natural language processing (NLP) to ask questions about existing customer data. Go here to see the entire presentation. And these insights can bring in more leads. Understanding the customer. Get MarTech!

Marketing AI 110

Marketing AI Conference Generation Loyalty 110

Seismic

FEBRUARY 27, 2024

Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. Content creators are always multi-tasking and we’ve added auto-save capabilities to Page to help content builders save their work. Get a demo today !

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Hubspot

MARCH 25, 2024

So to help you get a sense of the kinds of buyers you need to look out for (and what to do when you‘re dealing with them), we asked some sales leaders for their takes on the most difficult types of prospects to work with and how to engage with them effectively. How to Handle Them: Guide them on how to present a business case.

Work Management 69

Work Management Thought Leadership Pricing Price 69