Biznology

SEPTEMBER 17, 2019

Let’s view personalization through your visitor’s eyes. Poor personalization, which we see all the time, might recommend a guitar exactly like the ones I’ve already bought. True, effective personalization on the other hand recommends a guitar maybe one level up from what I bought last time or that people just like me also own.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

JUNE 1, 2021

Meanwhile, the poor person is out of a job and is alone at the center of his or her own horror show without resources or support. The post When Does a Personal Social Media Post Become the Company’s Business? How does that look for you as an “employer of choice”? It doesn’t have to be a nightmare. But it does have to be managed.

Social Media 118

Social Media Media Personalization Business 118

Biznology

NOVEMBER 7, 2014

I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. Sign up for our emails here.

Advertisements 80

Advertisements Advertising Personalization Content 80

Biznology

JUNE 26, 2014

It stands to reason that all of this personalization gives marketers an advantage, while eliminating messages that will fall on deaf ears. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content' It’s inbound marketing, instead of outbound blanketing.

Personalization 80

Personalization Content Small Business Marketing Communities 80

Biznology

SEPTEMBER 21, 2011

Has your boss started asking you the so-called “tough questions” about social media yet? And my personal favorite: What’s in it for me ? These are great questions. They’re just not the right questions to start with. So, if these aren’t the right questions to start with, what are the right questions?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 12, 2017

As expected, the executives in attendance asked frank questions about how to do the aspects of their mission they tend to struggle with. I prepared for a lot of questions on the prime topics in our book: digital transformation, content strategy, SEO, agile marketing, and digital design. So I asked the analytics person.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 2, 2017

We have control only over what we personally do. I try to engage in mutual mentoring, where I can impart what I know but I also ask questions about what the other person knows, because—guess what—I don’t have a corner on knowledge. One of the big expectations is that the experienced people should mentor the younger folks.

Planning 266

Planning Marketing Consulting Tips 266

Biznology

MAY 6, 2020

All in-person events have been canceled, from B2B conferences to trade shows to you name it. Worse, even as some areas start to think about a relaxation of shelter-in-place (maybe the “casual Fridays” version of it), a real question remains: Will people come out to play? Since then, everything has gone sideways.

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Biznology

APRIL 20, 2017

If you decide to sell customer data, you need to put that in your privacy policy too, though small businesses risk their customers feeling unimportant or annoyed and moving to another business if you decide to sell their personal data. Lifestyle and Personality Details. Use social media to ask questions and take polls.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

APRIL 10, 2017

Chatbots can deliver an immediate personalized response—which is what customers want. A person embarking on a buyer’s journey (at the “awareness” stage) is happy to view a short explainer video that brings them up to speed on the main features and benefits. Microsoft has the same idea. Video content marketing today.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

JUNE 23, 2017

Google is trying to answer that question, based on keywords for the product or service that meets that needs. They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. However, Facebook asks you to first answer questions about what you are trying to do.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

JANUARY 29, 2021

Whether transitioning into new roles on a defined career path or executing significant career transformations across disciplines and/or industries, strategic questions need to be considered. This week’s newsletter addresses these and other strategic and tactical questions. Freakonomics Radio: No Stupid Questions.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

OCTOBER 23, 2017

But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. This won’t change how people see, but computing is about to add people-first digital boundaries that expand each person’s control over how well they live, because they can control what they look at.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

JUNE 25, 2019

Ask the Question. Stop dancing around the $64,000 question and just ask. “I Make your question positive and specific. Clearly, this is a tactic that requires some level of personalization, even if it’s “mass personalization,” so be sure you’re segmenting your audience channels appropriately by activity, content consumed, etc.

Marketing Prospects 123

Marketing Prospects Budget Programs Lead Scoring Lead Ranking 123

Biznology

DECEMBER 13, 2017

I’m trying to work myself out of a job with most of my clients because once their marketing team learns the basics of social, they can personalize their strategy and make it dynamic, rather than relying on a social media consultant to notice opportunities for them. If they feel uncomfortable with this question, run the other way!

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

AUGUST 31, 2017

Great content is designed to provide answers to consumers’ questions while educating them on solutions to their problems. With email automation platforms like Campaign Monitor , a personalized welcome email would immediately be sent to their inbox that could feature links to content that mirrors your products and services.

Top of Funnel 170

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 170

Biznology

SEPTEMBER 6, 2017

FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews. A Google search for personalized video will turn up lots of options.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

OCTOBER 6, 2017

We all like to have an expert in our back pocket for those random questions. Most of the personality brands, best websites, and top entrepreneurs start out doing it themselves, but they eventually outsource the parts they don’t like (or plain suck at!). You like to “bounce ideas off” a social media marketing expert.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

SEPTEMBER 1, 2017

I was excited about this new responsibility and when I brought my team together, I started asking them questions: How do we know which campaigns are doing better than others? I recovered nicely and then asked them how we could get started answering one of those questions. You get the picture. More blank stares. We can’t do that!”

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

JUNE 21, 2017

Your customers appreciate a personal touch and accessibility is crucial. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. When do you struggle to answer simple questions? Be aware of your own patterns.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

FEBRUARY 5, 2018

Answer functional questions. From visible gaps to needed advances, businesses can now personally deliver solutions to each person at the moments and places where each is needed. Apply this “super sprint” at any stage of an innovation to accelerate its team instantly: Create initial user-centered designs.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

OCTOBER 7, 2020

As LinkedIn uniquely combines the professional with the personal, some marketers may question the technique as being in-authentic, or crossing a line with their sales people LinkedIn accounts. They don’t have to answer any possible question. Being super relevant during the first question is the key.”

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

SEPTEMBER 15, 2021

The answer to that question may not be easy to divine, but there is another question that can help you make your decision: Is my target audience using these devices now or will they be there soon? Predictions are that by 2022, 55% of US households will have a smart speaker device. Comfort with Privacy. Who Owns Your Marketing Data?

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

APRIL 18, 2019

The bad news is that so few sites succeed in answering her question. What questions do your best customers ask? It’s tough to create a great customer experience or a great customer relationship when you don’t listen to the questions your customer asks and help them move from one step of the journey to the next.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Biznology

OCTOBER 20, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. There are years that ask questions and years that answer.” ? It was great to be back live in person in front of a group!

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. And help each person during every use, which attracts frequent users. Make the problem a trigger that calls a personalized, instant solution.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

MAY 11, 2021

It seems to stand-in for a lot of questions: Who’s coming back to a physical office and when? All these swirling questions, and the varied and individual answers that are emerging, represent a seismic shift. “I There’s a new word popping up in my conversations about the future of work: “returnship.”

Transparency 104

Transparency Conference Act-On Twitter 104

Biznology

JANUARY 21, 2022

The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander. How to Live includes 27 conflicting (and useful) answers to the question of how to live.” “Anna Hart is a missing persons detective in San Francisco. They say the sun will come back. at midnight.

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Contact and Personal Info is often overlooked. Ready to get started?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Biznology

NOVEMBER 13, 2020

This week we explore these questions. But there are options between those extremes that can help you feel better, bounce back faster, and regain your confidence to handle whatever personal situations you’re facing.” Ask Yourself These Questions to Find Out. No Stupid Questions: Are Ambitious People Inherently Selfish?

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

JUNE 1, 2018

Create new mobile apps or personalization features? Proceeding from that premise, there are several ways to remove personal agendas from the decision-making process an prioritize CX projects… Overlap u ser g oals and c ompany goals. Redesign the Web presence? Move infrastructure to the cloud to lower costs? Like this post?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

OCTOBER 30, 2020

” No Stupid Questions: Two excellent questions are covered in this episode: “1) Are You a Maximizer or a Satisficer?; and 2) What is the best question you’ve ever been asked in a job interview?” .” The Next Generation of Office Communication Tech. ’ Here’s what that means. ” Blog Posts.

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Biznology

APRIL 11, 2022

If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use. Explore the following questions to determine what a solid customer experience is for your audience: How do they navigate websites?

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

DECEMBER 21, 2016

Ask a question, make a shocking statement, or state your topic in a way that piques interest. Show your personality. You show your personality. Ask questions. An excellent way to create this interaction is by adding questions to the end of your posts or by tweeting questions tied to your posts.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

AUGUST 6, 2021

Based on our personal experience and anecdotal observations of others, grooming time fell by much more than that. The question is: what will change and what will remain? According to the data, we spent less time on grooming, but only 5 minutes less per day. This is likely an example of people not telling the truth on surveys.

Customer Surveys 104

Customer Surveys Spending Activities Examples 104

Biznology

MARCH 21, 2019

Yet another survey by ClickZ and ChatMeter reveals people’s main concerns to be machine learning, personalization and data privacy. Marketing executives understand this is a differentiator for personalized experiences for customers. 18:45 Why CMOS are planning to use that data for AI, personalization and predictive analytics.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

JANUARY 25, 2017

Our book, Outside-In Marketing , is full of answers to these questions. If you did an audit of the content, you would see that very little of it answers a unique question or solves a unique problem for the target audience. And that’s why you have 10,000 pieces of content to answer the 100 questions your target audiences have.

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80