Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Extra Virgin Suicide ~ the NY Times Interactive Opinion piece shows how much of the Extra Virgin Olive Oil sold around the world may be labeled incorrectly. Articles I Wish We Wrote. What Would Steve Do?

Examples 100

Examples Peer-to-peer Content Hubspot 100

Content Marketing Institute

JANUARY 11, 2018

For example, a colleague of Scott’s sent him this photo from a presentation she was watching. You might say that’s a ridiculous example,” Scott says, “but I see this all the time in board presentations.”. Scott’s opinion echoes that of dataviz authority Edward Tufte, a famous denouncer of 3D charts who coined the term “chartjunk.”

Trends 103

Trends Pricing Price Comparison 103

Valasys

MAY 7, 2020

Present well-researched pieces of content to reflect on your subject-matter-expertise and authority. Your writing language should be firm and inspiring, supported with statistical insights and a data-driven approach to storytelling. Read more on Why Visual Storytelling is imperative for B2B Content Marketing.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” There was a full schedule for the day, including speakers, presentations and discussion panels. One notable statistic was that the average piece of content on the first page of the search engine results is 1,850 words.

Storytelling 97

Storytelling SERP Public Relations PR 97

Convert

AUGUST 30, 2022

Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. And when it comes to presenting these metrics in your Shopify report, think comprehensive but streamlined. Average order value and average revenue per visitor due present some additional complexities in reporting.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Single Grain

JANUARY 18, 2024

Create a Sense of Urgency: Convey to the audience that the information or content you are about to present is timely, urgent, or highly relevant to their interests or current events. Challenge Common Beliefs: Present an idea or opinion that challenges commonly held beliefs. Take, for example, a video on event marketing.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Oktopost

OCTOBER 14, 2021

It creates a better shopping experience , by offering clear information about your product and presenting your brand’s unique viewpoint and personality. . Brand Storytelling. Use numbers and statistics with actionable strategies. . Use the Power of Storytelling. Technical Writing. Try a personalized call to action.

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Outbound Engine

AUGUST 21, 2019

If you want to sell something, then statistics are your enemy. My team and I spend a significant amount of time teaching our new employees storytelling techniques. The best storytellers know how they are going to finish their story before they open their mouths. Don’t believe me? It’s how our brains are wired to work.

Storytelling 51

Storytelling Order Barriers Training 51

Terminus

MAY 4, 2021

He shares that effective research can help an organization break through opinion, cognitive bias and noise. Your recipe for out-of-this-world storytelling. What you’re looking for overlaps with how you look for it, when you’re gathering information for storytelling. Storytelling for product marketing. No shortcuts.

Research 42

Research Effectiveness Advertising Agencies Paid Search Agency 42

Goodish Agency

MARCH 18, 2021

The solutions he presents are that for a fraction of that budget, you could simply install good free Wi-Fi on every train & make the journeys more pleasant. This is where we get to a concept called – statistical significance. Never forget about statistical significance, but aim for personal significance. Miha Mulec.

Paid Content 94

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 94

SnapApp

MARCH 29, 2016

Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. . To gain a foothold as an authoritative brand, you need to build your content on data, not opinion. . Even if you want to craft an eye-opening opinion piece, facts will be the bones of your story.

Storytelling 54

Storytelling Eye-Tracking Correlation Case Studies 54

Hubspot

JANUARY 14, 2015

I also had a wonderful boss who taught me how to communicate and present to an executive-level audience and I''m still grateful for that training. First Job: Statistical Analyst at Analytic Services (ANSER). "I But I also gained an appreciation for storytelling. He asked for my opinions. Follow @richardrovner.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Single Grain

MAY 4, 2023

Engages Customers Through Compelling Storytelling Case studies are also instrumental in engaging potential customers by crafting a compelling story. Storytelling. Nike is known for its strong storytelling in almost every ad they create. Use data and statistics to back up your claims. So what’s the difference?

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Hubspot

FEBRUARY 1, 2016

And few things have the power to cut through this noise like data storytelling. Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with. Pew Research : Public opinion polls, demographic research, media studies, social and political trends. Not a data analyst?

Storytelling 28

Storytelling Design Tools Content 28

SnapApp

MARCH 30, 2016

” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. To gain a foothold as an authoritative brand, you need to build your content on data, not opinion. Even if you want to craft an eye-opening opinion piece, facts will be the bones of your story.

Storytelling 48

Storytelling Eye-Tracking Correlation Case Studies 48

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

ClearVoice

SEPTEMBER 27, 2022

Share an opinion or system that could use work and write how to improve it. . Create an opinion piece. Counter-narrative opinions work very well . You can do a newsjacking post with an in-depth analysis or share some statistics in an infographic format. Create a presentation to walk your audience through a process. .

Work Management 59

Work Management Marketing Management Content Opinions 59

Zoominfo

MARCH 21, 2018

Use the tenants of B2B brand storytelling to truly engage your audience. Utilize first person: Remember, B2B buyers value the opinions and advice of their peers far more than they value the opinions of an organization. Try presenting the same information as an interview. 33 Business Blogging Statistics.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Hubspot

AUGUST 20, 2020

The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos -- among other things. Format: Original data or opinions intended to make the reader think. Format: Features an embedded SlideShare presentation. 10 of the World's Best Storytellers [SlideShare].

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

PathFactory

JUNE 20, 2019

Why is that statistic so staggeringly low? Why is that statistic so staggeringly low?” Takeshi Young : That’s a pretty surprising statistic given how critical testing is to the digital marketing world. We scare people with things like statistical significance. So why aren’t people doing it? .

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Walker Sands

MARCH 21, 2024

To ensure your data is newsworthy, you need to approach data work deliberately, enhance it with storytelling and amplify it with additional content, PR, social and creative investments. Embrace bold questions Do: Include thought-provoking, even controversial, questions to elicit strong opinions and generate buzzworthy insights.

PR 96

PR Media Deliverability Work Management 96

The ROI Guy

OCTOBER 22, 2013

And we all know it’s because buyers are self-educating more, and coming to sales conversations with an opinion, so it’s changing the way salespeople engage. Salespeople need to be able to present important information that a customer might have overlooked. Do they present a unique perspective? Are they aligned to buyer types.

Thought Leadership 40

Thought Leadership Lead Ranking Case Studies Ideal Customer Profiles 40

Hubspot

JUNE 25, 2015

Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego -- the trademark brand name pasta sauce of Campbell Soup Company. Wondering what the heck spaghetti sauce has to do with marketing?

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

seo.co

JANUARY 15, 2021

Opinion pieces. Opinion pieces are some of the most open-ended pieces of content you can produce. All you have to do is find a topic that matters to your audience, formulate an opinion on it, and write about that opinion. This is especially advantageous if you’re listing products you sell on your site.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Adobe Experience Cloud Blog

JANUARY 10, 2018

Ask them multiple-choice questions, as well as one or two open-ended questions where they can add nuance or express their opinions in more detail. Hook them with storytelling. Are you skeptical about the power of storytelling? Storytelling works with every form of content especially webinars. Get your audience involved.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Ranking Lead Scoring 134

Single Grain

JULY 4, 2023

This presents a challenge for businesses seeking to maximize their social media ROI. Here are a few ideas of how to repurpose your content from one pillar post: Create a SlideShare presentation: Condense the key points and visuals from your blog post into a SlideShare presentation.

Social Media 52

Social Media ROI Media Advertising Agencies 52

Valasys

OCTOBER 30, 2018

Great content isn’t just about flashy presentations or being informational, it needs to tell a story with an interesting voice that holds the interest of the reader. In order to engage your reader on an emotional level, it is effective to use the method of storytelling.

Telemarketing 65

Telemarketing Sales Qualified Leads Lead Generation Storytelling 65

Vidyard

SEPTEMBER 23, 2021

Choosing clips from the same creator can help, but if that’s not possible, just be discerning when selecting clips, and maybe send a rough-cut to a friend to get their opinion. With sales, you want to stand out, which means presenting yourself as someone personable and knowledgeable.

Video Marketing 138

Video Marketing Product Tips Lock-In 138

seo.co

FEBRUARY 14, 2023

Since you’ve already gotten these visitors to become active subscribers, you need to give them some kind of recurring value with content that features the following qualities: Covering news and presenting new information. First, you’ll give them a value, which will keep them around longer. Who are you, right now? What are you striving for?

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Golden Spiral

NOVEMBER 20, 2020

Mark's Video Presentation on Writer's Block. And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. Quotes to Remember. A clear, bold assertion is the cornerstone of leadership.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

KoMarketing Associates

JULY 18, 2019

As a first time attendee at MozCon , the extremely actionable presentations, unique perspectives, and cutting edge strategies that were shared blew me away. For a Digital PR newsroom, teams are split into storytellers and storymakers.” Heather Physioc ’s presentation was like no other. ShannonMcGuirk_ #Mozcon. Simple right?

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Opinions and Rants. Similar to research, this is when you heavily research a topic with existing studies and present the findings to your audience. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Opinions and Rants. Similar to research, this is when you heavily research a topic with existing studies and present the findings to your audience. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

LeadSquared

JUNE 10, 2016

Because everyone is present there. You could also think of converting that to a SlideShare presentation. They make some fabulous videos as far as storytelling is concerned. For an established brand, content marketing helps engage the existing audience, if you use storytelling well. Content Marketing & Distribution.

Paid Content 52

Paid Content Webinar Metrics FAQ Online Marketing 52

Convert

APRIL 18, 2023

In fact, images are the most robust medium of storytelling that brands have at their disposal. While most of the A/B tests do not come with statistical data, it is a touch better than tips because each and every store owner has also shared their hypothesis and the insights gleaned. Albeit underrated. But you can do even better.

Optimization 52

Optimization CMS Development A/B testing Lead Ranking 52

Contently

JULY 31, 2019

.” It may be difficult to work as a journalist in the MSM without having any knowledge of statistics, but it is completely impossible to do similar work in marketing without those skills. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data.

CMS Development 134

CMS Development Planning Content Marketing Enterprise Management 134