Heinz Marketing

SEPTEMBER 26, 2023

” This curiosity gap can be created by teasing a surprising statistic, sharing a thought-provoking quote, or presenting a surprising anecdote. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 122

B2B Storytelling Impressions B2B Sales 122

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He backed up this statement with a series of statistics that illustrate the demise of the “interruption model” of advertising. Finding storytellers. Creating a storytelling engine. Thinking visually.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Use statistics and graphs sparingly, and only to help make an important point.

B2B Marketing 263

B2B Marketing Tips B2B B2B Sales 263

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Click Fraud Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. To me, this statistic is surprisingly low. Use smart content to present personalized case reports to visitors based on their needs.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

ClearVoice

APRIL 3, 2024

But that’s not its primary function, and the data you present to support the investment should reflect that. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with. Content’s ROI is harder to track by itself. Can a blog post lead to a sale?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

Effectiveness 115

Effectiveness Tips Storytelling Conference 115

KoMarketing Associates

MAY 16, 2018

Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. Take a look at these social proof statistics !

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. Although our guests had varied responses to the data we presented them with, they all agreed on one thing: It told a story.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. As a key date on the holiday calendar, Giving Tuesday presents an opportunity for message amplification. Are you ready? Tell your story.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Heinz Marketing

MARCH 19, 2021

I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021. If you’re not messaging to your prospects’ challenges and pain points, you’re going about it the wrong way.

Planning 133

Planning Marketing Management Storytelling B2B Sales 133

Unbounce

AUGUST 4, 2021

Therefore, Peakon’s trial signup landing page uses statistics to make compelling points to its number-focused visitors. The “Increase productivity” section delivers a statistical triple threat. By following the right structure, you can present a gripping story that also markets your product. Image courtesy of Peakon.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. Brand Storytelling with Animation.

Design 127

Design B2B Case Study Case Studies 127

Hinge Marketing

FEBRUARY 27, 2020

20 statistics can easily turn into 20 scheduled Tweets. . But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. Although our guests had varied responses to the data we presented them with, they all agreed on one thing: It told a story.

Advertising Agencies 100

Advertising Agencies Zoominfo Paid Search Agency Storytelling 100

B2B Digital Marketer

NOVEMBER 23, 2023

Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Zoominfo

AUGUST 1, 2018

Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). By overlaying a real environment with graphics, sounds and even smells, AR can transform static presentations into a multi-dimensional experience. What are the benefits of VR/AR? Training and tutorials. Virtual stores.

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Zoominfo

DECEMBER 18, 2019

Here are a few key reasons as to why it’s more important than ever to present a unified brand identity to your current and potential customers. Consider these statistics: Around 65% of customers report having been disappointed by a brand’s political stance ( source ). So how do you make sure people want to see what you’re offering?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Employers have the potential to stand out to college talent by leveraging storytelling. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. These influencer marketing statistics corroborate its success this year. Storytelling has been a hot buzzword for the past decade in the content marketing world. In fact, the number of monthly U.S. podcast listeners increased by 10.1 Influencer marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 337

Storytelling Case Studies Paid Search Agency Top of Funnel 337

Hinge Marketing

DECEMBER 11, 2019

I can attest to this statistic. My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. By providing them with 3rd party statistics that validate your solution, you are positioned as credible.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Scoop.it

SEPTEMBER 22, 2020

These statistics make the importance of subject lines pretty much evident. Use the power of storytelling. No wonder, messages presented as stories get etched in human memory 22 times better than plain facts. . It uses interactive storytelling to convey its features and preparation of the products. We all love stories.

Conversion 86

Conversion Optimization Content Curation 86

Salesforce Marketing Cloud

NOVEMBER 4, 2021

One example: data storytelling, where writers dig into data to produce compelling visualizations. After all, technical excellence can only be of true value if it is presented in a way that less technical people can understand.”. Soft skills training is imperative,” Corndel noted.

Correlation 98

Correlation Merchandising Opinions Training 98

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

SocialPilot

FEBRUARY 19, 2024

Factual Results, No Grey Areas AI tends to interpret prompts and data in a binary manner, often missing the nuances and grey areas present in human communication. No citations and factual errors If you ask AI to add statistics or facts to the data, it will add it but not mention the source.

Generation 101

Generation Psychographics Content User-Generated Content 101

ClearVoice

AUGUST 21, 2023

Most of the time, when your target customer clicks on a link, they’re bombarded with cold statistics presented in a factual yet uncompassionate voice. Embrace Storytelling Stories are a great way to connect with your audience emotionally. They find your automation solution online.

Conversion 52

Conversion Brand Identity Branding Loyalty 52

Valasys

NOVEMBER 21, 2019

The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Vidyard

FEBRUARY 19, 2020

A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. While the narrative is crucial, you may also want to use statistics to back up your customer’s success to make the point even more persuasive. Case study videos need to tell a story.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Exo B2B

JUNE 26, 2023

Your website, product information, blog posts and presentations can always be improved. The broader and deeper your knowledge of your industry and its customers, the more you’ll be able to build convincing stories (storytelling) around your subject and thus gain credibility. Visuals won’t make up for uninteresting content.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Only B2B

OCTOBER 31, 2023

In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. This blog unravels the intricate relationship between storytelling and SQL conversion, unveiling techniques, strategies, and the pervasive influence of storytelling throughout the sales journey.

Storytelling 62

Storytelling Top of Funnel Sales Qualified Leads Lead Ranking 62

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

Storytelling 273

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 273