Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Here’s a little tool I use to create newsletters for my clients.

Newsletter 218

Newsletter Content Class Keywords 218

SendX

AUGUST 28, 2020

Top Benefits of GeoMarketing That You Should Be Aware Of To be honest, though, it can be useful to any type of business: manufacturing, retail, banking, insurance, research, etc. 3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal.

Newsletter 221

Newsletter Work Management Privacy Policies Marketing Management 221

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

ConvertKit

MARCH 24, 2021

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Check out how much other paid newsletter creators are charging.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

Curation 78

Curation Newsletter Content Deliverability 78

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Excelsior Research

OCTOBER 5, 2022

Why meta newsletter is shutting down? Why meta newsletter is shutting down? The reason behind meta newsletter is shutting down. Why meta newsletter is shutting down? But recently the announced shutting down of the meta newsletter feature in the coming months. Why meta newsletter is shutting down? Conclusion.

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

Lake One

AUGUST 16, 2023

That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. AI Tools We Used: To write the Lake One newsletter entirely with AI, we played around with a few popular AI tools. Why We Used AI to Write an Email Lake One is nothing if not curious.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Excelsior Research

APRIL 22, 2022

Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Newsletter Are Exclusive.

Newsletter 52

Newsletter Effectiveness Paid Search Agency Planning 52

Martech

MARCH 8, 2022

The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). Get the daily newsletter digital marketers rely on. The data reflects trends found in previous research by the Geena Davis Institute of Gender in Media. Processing.Please wait. more (60%).

Features 98

Features Research Ads Advertising Agencies 98

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). Block time for studying specific newsletters.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Valasys

NOVEMBER 23, 2022

LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . LinkedIn Newsletters: What are they and why should you have one . LinkedIn newsletters are basically a type of longform content. How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Content Marketing Institute

JULY 18, 2019

Your newsletter isn’t beans. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute.

Open Rate 104

Open Rate Newsletter Research Marketing & Strategy 104

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

Writing on the Web

DECEMBER 11, 2014

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading.

Newsletter 100

Newsletter Tips Business Banners 100

Webbiquity

OCTOBER 31, 2023

Here are seven key findings from the research. The average conversion rate for email newsletters is 1%, compared to just 0.19% for SMS messages. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. Yes, it’s an ad.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content. Or the question of “Did I even sign up for this newsletter content?”.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Marketing Insider Group

NOVEMBER 6, 2023

As an added bonus, thoroughly researched and valuable content will boost your website’s organic search engine rankings, making your content easy to find even without your ad campaign. Then, you can incorporate the keyword and link to this landing page in your other marketing materials, such as social media posts and email newsletters.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. For HubSpot's Service Blog, the daily email newsletter includes a question of the day. Do buyer persona research. But, how do you do that? Use analytics. Find out what emails perform best. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Sign up for their newsletters so they unintentionally keep you posted. So there we have it, eight free sources when conducting competitor research. Investor relations. Your staff. Happy hunting!

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Sign up for their newsletters so they unintentionally keep you posted. So there we have it, eight free sources when conducting competitor research. Investor relations. Your staff. Happy hunting!

Research 120

Research B2B Eye-Tracking B2B Sales 120

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Instantly impactful.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. Crafting Engaging Newsletter Content Newsletters are a direct line to your audience’s inbox, and making them engaging is key to keeping your readers interested. Get ready to dive in. Tip: Use the AI-generated draft as a framework.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

KoMarketing Associates

SEPTEMBER 13, 2022

As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Identifying Signs of Email Marketing Success. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Martech

APRIL 23, 2024

After your company invests in marketing technology, you might think your research into such solutions is over. As a marketer, you know that just subscribing to your provider’s blog or email newsletter will not keep you fully updated on changes to your provider’s product or solution roadmap. Have you done your research?

Enterprise Management 108

Enterprise Management Work Management Marketing Management Vendors 108

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102