Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. A feature article will boost your visibility and provide further credibility to your thought leadership platform. Share the Award News with Your Existing Network. Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JANUARY 2, 2024

In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Image Source: Smart Insights The Downward Trend in Referrals Recent statistics indicate a marked decrease in social media referrals to news websites. This trend is not isolated to news outlets alone.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Why Sponsored Updates? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

JULY 3, 2023

You can determine where to add your own two cents to a conversation as you stay on top of industry news. You can get the newsletter for free or sign up for paid resources that provide more insight and industry connections. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

NOVEMBER 8, 2021

On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Audience Insights Drives Relevancy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

MAY 23, 2023

Intent data can be collected from a variety of sources across the web, including review sites, news articles, and product research. Seeing these indicators in real time before the news breaks gives your team a heads up to strategize and prepare for any unexpected challenges along the way.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Marketing Insider Group

OCTOBER 17, 2023

But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights? Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Discover their allies. Quality over quantity.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

SEPTEMBER 29, 2020

As well as covering the latest news and helpful information in areas such as legislation and taxes, the ADP blog covers more “human” topics such as the importance of empathy in leadership and creating meaningful connections with employees while working remotely. The Orange Dot by Headspace. Prosper and Thrive by Santander.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. In this case, influencers received 143x more engagement per 100 article shares than media outlets. Bloomberg News.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

RebelMouse

OCTOBER 19, 2023

Among the points they made is that search is constantly evolving; 15% of all searches are new. News and information changes every day, and there are many different ways to search for the same things. Google Search and Discover Horowitz and Xiao talked about the ways in which news appears on Google.

Google 103

Google Keywords FAQ Custom Publishing 103

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. You recently covered the ChatGPT Enterprise launch.

PR 98

PR Media Case Studies Vendors 98

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. UA reported what users did; GA4 generates predictive insights. UA provided data; GA4 automatically provides anomaly detection. UA used last-click attribution; GA4 uses data-driven attribution.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news).

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? The good news is that it’s out there, and it can help in this challenging competitive landscape. Get articles selected just for you, in your inbox Sign up now 3. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

FEBRUARY 5, 2024

The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. What seems like a coup for Amazon’s advertising business collides in the same news cycle with more obstacles (this time not self-imposed) to the death of cookies. Amazon on the Reach deal. “As

Amazon 110

Amazon Lock-In Privacy Marketing Proposals 110

Salesforce Marketing Cloud

JANUARY 23, 2024

The good news is that to a great extent, you can – with strategic knowledge management. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? We’ve already mentioned having AI write the first draft of new knowledge articles.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

JANUARY 25, 2024

See our article here for ways to prevent that. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. The post AI-powered martech releases and news: Jan. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. Momos’ Momos 2.0

Marketing AI 99

Marketing AI Paid Search Agency Lead Ranking Psychographics 99

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Having a collection of published scholarly articles in your EB1 Green Card portfolio can seriously boost your chances of success,” says Chris Ingram of the Law Offices of Chris M. Don’t fall behind on frequent changes.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Noteworthy Marketing News Booking.com Is Striking a New Balance Between Brand and Performance In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba.

Trends 82

Trends Planning Work Management Marketing Management 82

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Stevens & Tate

JULY 3, 2023

Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. While the brand is known for its at home bike services, the company looks to re-shift the brands image to be more welcoming to new users. Find these articles interestng?

Trends 70

Trends Planning Paid Search Agency Youtube 70

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. FallGrooming #Pet ♬ original sound – Tangle Teezer The post did quite well, with around 680K plays and 14K likes, as of writing this article. Noodle and Tilde ??

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Podcasting is excellent for reputation building and attracting new potential buyers. But it’s also a source of ideas and industry insights.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Final thoughts This isn’t just news about a company undergoing automation.

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Champion Communications

NOVEMBER 10, 2023

From generative AI to inspiring stories and security insights, here are our October 2023 coverage highlights: CloudSmiths: CloudSmiths: Forge the Future In an interview with Africa Outlook, CloudSmiths Founder and CEO Jason Timm highlighted explores the company’s journey and investment in Generative AI.

Generation 62

Generation Work Management Barriers Marketing Management 62

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Noteworthy Marketing News Quiznos eyes comeback as they bring back Spongmonkeys mascots. Improving Your Marketing Program Core Difference Between Buyer Journey vs. Customer Journey.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. In this article, we look at the best marketing newsletters available for you to subscribe to. However, not all marketing newsletters are equal. Content Marketing Institute.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Salesforce Marketing Cloud

NOVEMBER 16, 2023

But here’s the good news: there’s a clear way forward. Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. Which issues could be resolved with a knowledge article?

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Stevens & Tate

FEBRUARY 16, 2024

Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities.

Social Media 98

Social Media SEO Optimization Media 98

Martech

MAY 4, 2023

Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

ClearVoice

AUGUST 6, 2021

What are in-depth articles? In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

Google 98

Google SERP SEO Domain 98

Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Hubspot

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web. Industry Newsletters : Keeping up with industry news can really pay off.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

APRIL 28, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. However, as Ruben Ugarte discusses in this great article , no matter how good an analytics program is, it can’t find insights for you. Good morning, Marketer, don’t forget to laugh today.

Internet Marketing 98

Internet Marketing Trust Marketing Analytics Tips 98