KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Hubspot

MARCH 3, 2016

These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. Gone are the days when marketers could rely on their gut for important business decisions. They require a bit more Excel knowledge than what we learned in grade school. So don't push off mastering Excel another day.

Training 28

Training Customer Surveys Marketing Report Trends 28

Anyword

SEPTEMBER 10, 2018

As part of the interview process I had to complete an Excel exercise – and I had never used Excel before. So I spent a few days really diving deep into Excel, learning pivot tables and vlookups, and really liked it. . I saw a Keywee hiring post on Facebook and applied. Since then, I’ve been leading all of my calls.

Work Management 49

Work Management Training Ethics Paid Search Agency 49

Hubspot

JANUARY 13, 2015

But it''s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it''s pretty much a requirement. Here are the simple steps you need to build a chart or graph in Excel. Step 1: Get your data into Excel.

Video Marketing 28

Video Marketing Inbound Marketing Verticals ROI 28

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. One of my biggest indicators that an account is a good fit for Engagio is if they have a marketing automation platform. The reason for this is that Excel can crash sometimes.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Hubspot

FEBRUARY 27, 2014

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. The phrase "pivot table” can be incredibly intimidating, especially for those who’ve had little experience using Excel. How to Build a Pivot Table in Excel. Want to learn to do more in Excel?

Video Marketing 28

Video Marketing Ad Building Marketing Report Analytics 28

Hubspot

OCTOBER 24, 2013

Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit more unconventional than that. How to Use Excel Spreadsheets to Make Your Inbound Marketing Easier.

Top of Funnel 28

Top of Funnel Adwords Paid Search Agency Planning 28

Hubspot

JANUARY 24, 2014

Marketing definitely has an artistic side -- from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Hubspot

SEPTEMBER 15, 2015

Or you could teach them how to do VLOOKUPs in Excel. Might we suggest perusing the marketing jobs board on Inbound.org? ). Book a conference room (or find some other communal space) and teach your coworkers something. It doesn't haven't be work-related. You could teach them how to make gazpacho, for example.

Course 28

Course Conference Practices Buy 28

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. Questions to Ask Potential Job Candidates: As we mentioned, give the candidate an Excel test. Tireless Work Ethic.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Hubspot

MARCH 25, 2015

You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly. I could never do that.".

Work Management 28

Work Management Order Marketing Management Analysis 28

Hubspot

SEPTEMBER 22, 2014

I learned some pretty fascinating stuff about which posts our blogs leads are coming from, and because of that, this is an analysis I think every blog marketer should do for themselves. Save your report, and when it''s finished processing, export it to Excel. Here''s what I did, what I learned, and how you can do it, too. That''s it!

Lead Scoring 28

Lead Scoring Lead Ranking Leads Lead 28

Hubspot

MARCH 16, 2021

The other day, I Googled "how to conduct a vlookup in Excel". I skimmed a few articles but still felt dissatisfied — I didn't want to read about vlookups, I wanted to see it. To consider the importance of visual search in 2021, let's start with an example. Enter: The power of images. Add images to an existing sitemap.

SEO 99

SEO Practices Best Practices Lead Scoring 99

Hubspot

OCTOBER 23, 2018

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. With a well-organized spreadsheet, marketers can quickly analyze robust data sets and make smarter, more informed decisions about their efforts.

Paid Content 72

Paid Content Google Terms and Conditions Budget Programs 72

Aberdeen

SEPTEMBER 24, 2019

Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. And now, here’s your host, Aberdeen’s VP of marketing, Jessie Coan. [00:00:17.44]

Intent 40

Intent Intent Data Peer-to-peer Aggregators 40

Hubspot

AUGUST 16, 2016

Here's the truth: Excel struggles are real. As marketers, it's likely that you know these tiny conflicts all too well. But you're not alone: Even the most advanced Excel users experience these errors from time to time. But you're not alone: Even the most advanced Excel users experience these errors from time to time.

Display 28

Display Validation Tips Press 28

Hubspot

JANUARY 30, 2015

Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. With that in mind, here are ten tricks to help you get more proficient at Excel. Excel does all of the hard work for you. What is VLOOKUP?

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Hubspot

MARCH 6, 2015

Sometimes, Excel seems too good to be true. Excel can do it. Excel can do it. Excel can do it. Before spending hours and hours counting cells or coping and pasting data, look for a quick fix on Excel -- you''ll likely find one. General Excel Help. Thanks to Excel, both are possible. Excel Formulas.

Tips 28

Tips Terms and Conditions Paid Search Agency Lead Scoring 28

Hubspot

OCTOBER 23, 2018

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. With a well-organized spreadsheet, marketers can quickly analyze robust data sets and make smarter, more informed decisions about their efforts.

Paid Content 46

Paid Content Google Terms and Conditions Budget Programs 46

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. tl;dr Marketing. Distilled.net.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

MARCH 28, 2016

I, like most people, have some experience with Microsoft Excel -- but not as much as I wish I did. But thanks to my limited Excel skills, I'm subjecting myself to the tedium of updating my spreadsheets manually. but, as a beginner, I likely have too many Excel questions to have to rely on colleagues or friends every single time.

Resources 28

Resources Best Practices Work Management Peer-to-peer 28

Hubspot

MARCH 15, 2016

The pivot table is one of Excel's most powerful -- and intimidating -- functions. Intimidating, because you're not exactly an Excel expert, and pivot tables have always had a reputation for being complicated. Download our complete guide to using Excel here for more step-by-step Excel tutorials. What Is a Pivot Table?

Aggregators 28

Aggregators Video Marketing Comparison Order 28

Convert

APRIL 25, 2023

These AI-augmented or AI-powered tools are marketed to improve the efficiency of experimentation, bringing it within reach of businesses without the resources for an optimization program. Marketers must kill things. Take things like VLookups or Hlookups in Excel. You knew this was coming. Now, it’s A/B testing’s turn.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Hubspot

JULY 15, 2015

To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. If you want to follow along with the screenshots below, click here to download the Excel spreadsheet.

Analysis 28

Analysis Content Lead Generation Lead Scoring 28

Hubspot

SEPTEMBER 19, 2019

A normal VLOOKUP won't work. You can either remove them with an add-on (no, Sheets doesn't offer deduping, which is a little crazy) or download your sheet to Excel, dedupe your data there, and then reupload to Sheets. Hopefully you see where I'm going with this. Unfortunately, we've run into a small roadblock.

Hubspot 74

Hubspot Content Click Rate Domain 74

Hubspot

JUNE 8, 2016

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal -- and they’ve been making appearances in spreadsheets for years. To create a table, select your data.

Features 28

Features Tips Comparison Press 28

Capstone Insights

NOVEMBER 2, 2017

In B2B marketing and sales you aren’t engaging one person, you’re engaging a buying center. That’s B2B Marketing and Sales 101 and the concept of what comprises a buying center is thoroughly explained in hundreds of college text books and thousands of articles and blogs. Where does the use of leads make sense in B2B?

Lead Scoring 40

Lead Scoring Lead Ranking Contacts CRM 40

Hubspot

JANUARY 19, 2015

Marketers often can calculate the number of leads their blog generates as a whole, but they don''t have insight into the number of leads each individual blog post generates. To find this out, you should run an attribution report in your marketing software. VLOOKUP for Beginners. How to Use Excel for Data Analysis.

Analysis 28

Analysis Lead Generation Generation Top of Funnel 28

Hubspot

NOVEMBER 22, 2012

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. See how that works? ;-). You're welcome.

Planning 28

Planning Tools Work Management Tips 28

Hubspot

MARCH 7, 2016

Here are a couple of resources to get you started: How to Use Excel: Essential Training for Data-Driven Marketing : A downloadable resource that includes videos, instructions for how to do specific things in Excel, and advice for using Excel to build reports. Once you've done that, you can dig into the tougher stuff.

Case Studies 28

Case Studies Work Management Terms and Conditions Act-On 28

Hubspot

JULY 28, 2016

I was applying for a marketing position at a technology company. (No, Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. 8) When you're "Proficient in Microsoft Word, Excel, and PowerPoint.".

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Heinz Marketing

APRIL 30, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. Marketing data is a marketing problem!

Sales Management 52

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 52