Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. But trust me, it illustrates that even small stories can generate emotions. What can you do to stimulate memory formation?

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Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? What comes up for your name?

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Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. Content Marketing Videos: Speak to Problems First. Tweet This!

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Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. The Psychology of Content Marketing with Blogs.

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Writing on the Web

AUGUST 19, 2016

When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. A great newsletter builds trust and confidence in the professional who is sending the newsletter. It’s an important piece of any professional’s content marketing strategy.

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Newsletter Relevance Business Trust Marketing 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Social proof is a scientifically validated way of persuading people to trust you. Related posts: 5 Content Marketing Questions: Getting readers to take action.

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Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. A landing page should build trust because it is obviously a landing page, and not something else. Designed to persuade a defined group of readers.

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Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Related posts: 7 Fascinating Content Marketing Triggers.

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Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. What’s your true purpose? More good advice from VelocityPartners, UK.

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Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

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Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure.

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Ning Content Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Related posts: Brain Based Blogging: Lessons from Neuroscience for Content Marketing. Content Marketing Favorites: Brain Based Blogging.

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Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

AUGUST 25, 2016

As I shared in my last post, your newsletter should build trust and confidence with your readers. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.”.

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Writing on the Web

APRIL 6, 2016

Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me. It’s a crucial piece of content marketing. How to Create Your Whitepaper. What do you think?

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Paper Sample Guidelines Trust Marketing 100

Writing on the Web

FEBRUARY 14, 2014

I only attend conferences where I know and trust the organizer and expert speakers. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. There’s a lot to learn if you want to write, publish and market an expert ebook. Social media marketing.

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Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. Let me introduce you to B2BMarketingZone.com.

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B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JULY 16, 2015

Nothing can backfire and destroy trust and credibility more quickly than phony testimonials. Although, I see many comments on product pages that seem just a little too perfect, making me wonder if a paid marketer wrote the comment, capturing all the product benefits.) Build trust by being trustworthy. What do you think?

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Ethics Focus Group Trust Marketing Consulting 100

Writing on the Web

JANUARY 16, 2015

Bad blog design = bad marketing = no new business. Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers. Stinks, doesn’t it? Navigation/Simplicity (Layout, use of white space and read more). Branding/Personality.

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Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. A monthly newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. What about you?

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Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

FEBRUARY 26, 2014

Show it to a few people you trust to be honest and helpful. Ask for help from trusted peers, a mentor or a writing coach. About Expert Ebooks Books Content Marketing E-Books expert ebooks' Watching TED Talks won’t automatically make you a good author, but they will inspire you to improve your ebook writing skills.

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Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems. Blog this on Blogger.

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Urgency Marketing Digg Content Case Study 100

Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches. Tweet This!

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Practices Content Marketing Digg Content 100

Writing on the Web

APRIL 14, 2014

Tenacity to do whatever it takes to get it done, get it good, and get it to market. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. Optimism in the face of challenges. Objectivity to see your work from readers’ perspectives.

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Planning Training Trust Marketing Business Blogging 100

Writing on the Web

APRIL 13, 2016

This will improve customer engagement and trust. Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Yes, social media can promote your products and services, but to build loyal followers, add posts that add value for your readers. Author Bio.

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Writing on the Web

SEPTEMBER 17, 2014

Find creative ways to integrate product or service marketing into your content. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. About Blogs Attracting Clients Getting Read How to.Tips blog marketing branding business blogs'

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Tips Blogger Small Business Marketing Rules 100

Writing on the Web

JANUARY 8, 2014

Nobody wants to read a marketing brochure; why would they want to buy or download an ebook that is all about you, your programs, or your expertise? Any copy that remotely smells like self-promotion undermines the purpose of your project: to establish credibility and develop trust that encourages prospects to seek out your company.

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Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

JUNE 4, 2015

Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Then you need to write and publish an expert ebook.

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Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 31, 2012

That’s important but it’s a side-effect of doing Content Marketing right. My company needs to build credibility and trust. A good-looking professional blog or website will build a marketing list. A good-looking professional blog or website will build a marketing list. What’s your message?

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Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

DECEMBER 11, 2014

Remember that a newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. Attracting Clients Email Marketing Tips Getting Read How to.Tips e-newsletters stories' But without the ability to get to know you, the reader isn’t inclined to take the next step.

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Newsletter Tips Business Banners 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. Know your customers : I know content marketing for professionals and small businesses.

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Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

AUGUST 12, 2010

How do you connect deeply with blog readers and gain their trust? There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. The real challenge is in making it an efficient marketing tool. Through stories.

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Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. How do you find time for all these forms of content marketing?

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Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. I learn more about my client’s work and their content marketing needs. It’s a great way to reward clients for trusting you to become a client. Sometimes products can be confusing to people. A phone conversation ensures they get the best use out of their purchase.

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Consulting Digg Buzz Blogger 100

Writing on the Web

JANUARY 3, 2014

Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Then you need to write and publish an expert ebook.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? Build trust with readers so they ask for products and services. There are a lot of ways to build trust and community. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool. Share resources that can help readers.

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Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

NOVEMBER 4, 2011

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. And if your message resonates with them on an emotional level, they’ll have trust. Related posts: Brain Scans Reveal 3 Elements of “Buying Brain” Emotional Attention + Memory = Content Marketing.

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Buy Research Trigger Marketing Studies 100

Writing on the Web

SEPTEMBER 6, 2016

Build trust with your readers. Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long. Use the following elements so your readers can get to know you. Photo – a professional photo is preferable to a family shot.

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