Zoominfo
MAY 22, 2020
What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Digital behavior?—such
Martech
FEBRUARY 17, 2022
Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Why we care. Processing.Please wait.
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Zoominfo
MAY 22, 2020
What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.
Salesforce Marketing Cloud
OCTOBER 26, 2021
Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. What does data privacy mean for small and growing businesses? Dig into data privacy law. This article originally appeared in Vantage Point, a Salesforce magazine.
Salesforce Marketing Cloud
NOVEMBER 16, 2021
This article originally appeared in Vantage Point, a Salesforce magazine. Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room.
Content Marketing Institute
NOVEMBER 13, 2018
From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.
ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Today I can’t pick up a newspaper without being told that my privacy is dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead.
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