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 Direct Marketing |
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B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010  My 5 favorite B2B marketing numbers.
Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. like numbers. didn’t devise these numbers. Waiting 96 hours drops that percentage to the 40s. MORE >> -
B2BMARKETINGSMARTS | TUESDAY, JULY 27, 2010  Bad thoughts that block B2B marketing success.
It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. With lists like this these, marketers know that they are getting full opt-in. “Our target is IT. Yikes! MORE >> -
B2BMARKETINGSMARTS | MONDAY, JUNE 27, 2011 Four B2B best practices for late buy-cycle marketing
Virtually all of today’s B2B marketing advice involves the benchmarks, best practices and how-tos for demand generation, nurturing, social media and content. But there comes a point when B2B marketers have to directly sell the features and benefits of their [.] MORE >> -
THE POINT | WEDNESDAY, NOVEMBER 9, 2011  DMA Webinar: Top 10 Tips for Lead Nurturing Success
Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). B2B Marketing Lead Management Lead Nurturing Marketing Automation Webinars direct marketing association dmaTop 10 Tips for Lead Nurturing Success. MORE >> - Direct Marketing 101: Steps for More Effective Marketing Campaigns
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] In order to better understand direct marketing, Neolane has put together “ Direct Marketing 101,” a comprehensive list of steps marketers can take to make their campaigns more effective. What Is Direct Marketing? MORE >>
- The Final Sally: Step Five on Your Email Marketing Journey B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 9, 2011
- 7 Mistakes To Avoid In Your Next Webinar Invitation THE POINT | THURSDAY, MARCH 11, 2010
- B2B Marketing Tip of the Day: Stop asking questions. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 30, 2010
- Ancient secrets for getting B2B email opened and read B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 11, 2010
- Blog Makeover Nets Sales Leads for Software Company THE POINT | WEDNESDAY, APRIL 21, 2010
- 5 Creative Ways to Make Your White Paper Irresistible THE POINT | TUESDAY, JUNE 28, 2011
- Becoming Sally Part Two – Get to the Point B2B MARKETING UNPLUGGED | THURSDAY, NOVEMBER 17, 2011
- The Secret Sauce for Successful Marketing Campaigns FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
- Want to be a B2B business-development pro? Start here. B2BMARKETINGSMARTS | TUESDAY, JANUARY 26, 2010
- 5 Ways To Incorporate Direct Mail Into Your Marketing Mix THE POINT | TUESDAY, AUGUST 17, 2010
- Calculating Statistical Significance: A Tool for Marketers THE POINT | THURSDAY, JANUARY 6, 2011
- Easily Personalize Your Direct Marketing Campaigns with Personalized URLs for Each Recipient CONTENT MARKETING TODAY | SATURDAY, MARCH 13, 2010
- The Godfather Guide to Direct Marketing: Make Me an Offer I Can’t Refuse CONTENT MARKETING TODAY | FRIDAY, OCTOBER 2, 2009
- How to Be the Sally Field of B2B Email B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 11, 2011
- eBooks: Rolling Thunder and High-Tech Direct Marketing MARKETING INTERACTIONS | FRIDAY, SEPTEMBER 18, 2009
- Becoming the Sally Field of B2B Email Part Three B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 25, 2011
- Pivot in marketing means more personalized messaging FOLLOW THE LEAD | WEDNESDAY, JUNE 16, 2010
- A sure recipe for B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JANUARY 5, 2010
- A Simple Technique for Reducing Bounces & Unsubscribes THE POINT | THURSDAY, APRIL 8, 2010
- The Sweet Spot: Kimmel seeks to expand the DMA’s terrain FOLLOW THE LEAD | WEDNESDAY, OCTOBER 6, 2010
- 5 B2B marketing ideas you can implement (almost) instantly. B2BMARKETINGSMARTS | MONDAY, OCTOBER 17, 2011
- B2B marketers: Let your market be your guide. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 7, 2012
- Are Webinars too Popular? THE POINT | MONDAY, JULY 19, 2010
- What Response Rate Should I Expect From My Campaign? THE POINT | THURSDAY, OCTOBER 7, 2010
- B2B Marketing ROI – Are You There Yet? FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
- The two biggest B2B marketing campaign essentials. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 19, 2011
- B2B Marketing to Men vs. Women B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 7, 2010
- For B2B marketing success in 2011 — start with the data. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
- Social Media Spending Up; Still Tiny Portion of the Marketing Budget FOLLOW THE LEAD | TUESDAY, SEPTEMBER 7, 2010
- Does Renting Email Lists Make Sense Any More? THE POINT | THURSDAY, SEPTEMBER 16, 2010
- DMA YouTube channel focuses on best e-mail practices FOLLOW THE LEAD | THURSDAY, JULY 29, 2010
- DMA YouTube channel focuses on best e-mail practices FOLLOW THE LEAD | THURSDAY, JULY 29, 2010
- B2B marketing basics for filling the sales pipeline. B2BMARKETINGSMARTS | MONDAY, OCTOBER 31, 2011
- High-Performance Email Marketing for Attracting and Engaging. INDUSTRIAL MARKETING TODAY | SATURDAY, OCTOBER 2, 2010
- Tempted to Do Away With Registration Forms? Think Again. THE POINT | TUESDAY, NOVEMBER 24, 2009
- One B2B social media expert who’s got it wrong. B2BMARKETINGSMARTS | TUESDAY, DECEMBER 27, 2011
- Two Honourable Direct Campaigns B2B MARKETING UNPLUGGED | THURSDAY, MAY 12, 2011
- You’re Still Not Green, You’re Just Clever B2B MARKETING UNPLUGGED | THURSDAY, MAY 5, 2011
- B2B marketers: Have you earned your cred? B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
- 5 rock-bottom rules for effective B2B marketing content offers. B2BMARKETINGSMARTS | WEDNESDAY, AUGUST 24, 2011
- Four Ways to Get Sales Off Your Back and Out Selling B2B MARKETING UNPLUGGED | SATURDAY, APRIL 7, 2012
- Why Direct Mail & Focus Groups Don’t Mix THE POINT | TUESDAY, APRIL 5, 2011
- Is your marketing barking up all the right trees? B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 8, 2009
- How do you get a 60% response rate from FTSE250 Finance Directors? EARNEST ABOUT B2B | MONDAY, MAY 10, 2010
- Where B2B marketing still grabs attention in today’s communication overload. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 8, 2011
- Best B2B Holiday Card of the Year? THE POINT | WEDNESDAY, DECEMBER 21, 2011
- Email lead generation — perception vs. reality. B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009
- Good lead generation campaigns are much more than a shot in the dark THE TOP LINE | MONDAY, MARCH 14, 2011
- Measuring the Value of Relationship Marketing B2B MARKETING CONFIDENTIAL | FRIDAY, FEBRUARY 6, 2009
- Why Your Agency Sucks at B2B B2B MARKETING UNPLUGGED | WEDNESDAY, SEPTEMBER 22, 2010
- Campaign-o-Rama B2B MARKETING UNPLUGGED | MONDAY, APRIL 12, 2010
- Inbound and Outbound B2B Marketers Have the Same Challenge B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 21, 2010
- Should I remove offer content from my Website if it’s part of a campaign? THE POINT | THURSDAY, AUGUST 18, 2011
- Why Sacred is as Important as Relevant in Email Marketing B2B MARKETING UNPLUGGED | THURSDAY, MAY 20, 2010
- You Are Not Green B2B MARKETING UNPLUGGED | MONDAY, AUGUST 9, 2010
- Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen TRADESMEN INSIGHTS | THURSDAY, OCTOBER 14, 2010
- Assorted B2B marketing tips, I know they’ll help. B2BMARKETINGSMARTS | MONDAY, DECEMBER 19, 2011
- Porcupines Part III: Nobody Puts Bunny in a Corner B2B MARKETING UNPLUGGED | SATURDAY, JULY 31, 2010
- Arsenic, Horseshoes and Not Being Creepy B2B MARKETING UNPLUGGED | SUNDAY, SEPTEMBER 12, 2010
- 5 Tips to Improve Your B-to-B Direct Marketing Efforts TRADESMEN INSIGHTS | THURSDAY, APRIL 7, 2011
- 12 Days of Holiday Reading for Exhausted Marketers B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 23, 2010
- Overcoming Resistance With A Punch In The Face BUSINESS GROWTH DEVELOPMENT | SUNDAY, MAY 8, 2011
- Toxic Auto-Spamming at Happy Hour B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 16, 2010
- 7 Lead Gen Techniques I Learned From My Junk Mail THE POINT | THURSDAY, APRIL 30, 2009
- 6 Steps to a Successful (B-to-B) Direct Marketing Campaign B2B IDEAS @ WORK | WEDNESDAY, JUNE 16, 2010
- Message Propagation in Social Networks – How Rumors Are Spread. FIFTH GEAR ANALYTICS | WEDNESDAY, JANUARY 12, 2011
- Lead Generation: Are You Using Marketing Analytics? FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
- The missing ingredient in targeting your best prospects – their interest in you. FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 2, 2011
- Monday Marketing Term: Content Mapping MARKETING GENIUS BLOG | MONDAY, APRIL 26, 2010
- The proof is in the pudding – The essential benchmarks for all B2B Marketer’s EARNEST ABOUT B2B | THURSDAY, APRIL 28, 2011
- Operational Systems Should Be Designed with Testing in Mind CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 11, 2007
- Unica and Alterian Lead Database Marketers to the Digital Promised Land CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 1, 2010
- Debunking the Viral Coefficient B2B INTERNET MARKETING STRATEGIES | SATURDAY, MAY 15, 2010
- How Complex Is Your Communications Landscape? FIFTH GEAR ANALYTICS | MONDAY, JULY 19, 2010
- More Systems for Business-to-Consumer Marketing Automation CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 4, 2011
- Election Day: SLMA's 50 Most Influential People in Sales Lead Management SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 2, 2010
- 5 ways B2B companies can make millions from referrals. B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 26, 2011
- Content by any other name would smell as sweet. B2BMARKETINGSMARTS | MONDAY, OCTOBER 19, 2009
- DMA 2011: e-storm to moderate Social Media is Dead, Social Commerce is in E-STORM | SATURDAY, OCTOBER 1, 2011
- Great B2B Email Copywriters: Where Are You? LEADSLOTH | TUESDAY, AUGUST 31, 2010
- Marketing Maturity Assessment for Best-in-Class Affinity Marketing Programs. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 5, 2011
- Your B2B Lead Generation Budget: Start by Cutting It Into Thirds SALES LEAD INSIGHTS | MONDAY, NOVEMBER 9, 2009
- The Seven Elements of Smart Content GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 22, 2011
- Developing a Marketing Communications Strategy CLIFF ALLEN ON MARKETING | SATURDAY, AUGUST 15, 2009
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- Digital Marketing Days: Old School vs. New School FIFTH GEAR ANALYTICS | MONDAY, JUNE 28, 2010
- Fractional Response Attribution is Worse Than Nothing CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 15, 2010
- The 5 Top Media for Cold Prospecting VIEWPOINT | THURSDAY, JANUARY 26, 2012
- Smart B2B marketing calls to action for 2010. B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
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