B2B Memes

JANUARY 24, 2011

In some ways, bundling voices is not a new idea for magazines. As the word itself suggests, a magazine is a kind of container for a variety of things. But for successful magazines, there has always always been a creative tension between this inherent diversity and a need to impose on it some form of unity.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

JULY 25, 2011

The first step might be to think of a Twitter account not as a marketing tool or some supplementary appendage to a publication, but as a separate channel for the brand in the same way a magazine is. Now suppose that a publisher named a magazine after one of its editors—the John Bethune magazine, say.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

MARCH 8, 2010

So far, it seems, they’re still looking backwards, to judge from two recent surveys of magazine personnel. Though the other, from the Columbia Journalism Review (CJR) , looked exclusively at consumer magazines, its findings ring true for B2B. ’&#.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

JUNE 21, 2010

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. Paul Conley. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” There are some verticals in B2B now that are completely polluted by this crap.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 12, 2010

As he put it elsewhere on Twitter, Marr’s criticism of blogs as fine things for certain purposes but inadequate to the task of journalism is like saying that “magazines are fantastic, but won’t replace journalism.”. The content we were posting, he said, was just like what we put in the magazine.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

APRIL 13, 2011

The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Instead, you simply click on the link and start reading.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

NOVEMBER 23, 2011

In the beginning of their chapter, in fact, they point to magazines as a “form of market conversation.” We ignore it at our peril. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

SEPTEMBER 20, 2012

Should Journalism Schools Rethink Magazines? (Or If you’re involved in training or hiring journalists, Cohn’s article is required reading. You may not like what he says, but, sooner or later, you will have to deal with it. Related posts: Selling and Journalism. Or Even Journalism Itself?).

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

SEPTEMBER 20, 2012

Should Journalism Schools Rethink Magazines? (Or If you’re involved in training or hiring journalists, Cohn’s article is required reading. You may not like what he says, but, sooner or later, you will have to deal with it. Related posts: Selling and Journalism. Or Even Journalism Itself?).

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

MARCH 2, 2010

They don’t enhance the communication potential of a magazine; rather, they give you reasons to possess it as a physical thing. I’m all for magazines playing with such gimmicks. But let’s be clear.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

APRIL 20, 2012

Should Journalism Schools Rethink Magazines? (Or But it does mean that journalists must acknowledge that limitation if they wish to overcome it. Related posts: Is B2B Ready for Corporate Journalism? Journalism, Aggregation, and Doing Things with Words. Or Even Journalism Itself?).

Aggregators 100

Aggregators Advertisements Advertising B2B Marketing 100

B2B Memes

MARCH 11, 2011

Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. But I use my @MaureenEditor account as the face of the magazine. Do you manage a social media account for your magazine? Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JANUARY 27, 2011

Early in my career I was the editor of an industrial product tabloid magazine. By 2000, of course, the die was cast, and the magazine began a long decline. Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. This is not a new development.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JULY 5, 2012

To learn about how these issues affect the typical magazine journalist, you have to look harder. Although there is plenty of online debate and discussion of journalistic issues, the mass of it concerns the daily press. And if your interest is in trade journalists, well, good luck: they are the profession’s obscurest members.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

JUNE 7, 2012

When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first. The Flesch-Kincaid test, developed in 1975, followed Gunning in using grade levels to assess writing. Whatever the source of the grade-level equivalence, it’s a problem. We’re smart too.

Lead Scoring 100

Lead Scoring Lead Ranking Studies Press 100

B2B Memes

MARCH 25, 2011

Infographics are not unique to the Web (magazine consultant Howard Rauch has promoted their use for years). But as Heather Rubesch noted earlier this week , stock art has more than a few downsides. Though it will entail greater effort, a relevant infographic will add far more value.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

MARCH 2, 2011

As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

SEPTEMBER 6, 2011

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program.

Blogger 100

Blogger Class Education Training 100

B2B Memes

SEPTEMBER 1, 2010

Tags: Technology The Future of Print content digital magazines new media reading Twitter.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Earlier this month, after writing his final column for Inc. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. His first line of defense against that charge is full disclosure. But is transparency an adequate defense? When a publication buys content (from staff writers or contributors), that clearly counts as editorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. His first line of defense against that charge is full disclosure. But is transparency an adequate defense? When a publication buys content (from staff writers or contributors), that clearly counts as editorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 16, 2011

When an article was contained within a print magazine, the context was enough to brand the content. Tired, for instance), or employing an identifiably distinctive point of view ( Reason , perhaps?). It used to be that publishers and their editors didn’t have to worry so much about this problem. But online, that context is much weaker.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JULY 18, 2011

In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. Would you deliberately aim for a dated and derivative look?

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JUNE 24, 2011

Me, I’m not so nice: Come on, Stefanie Botelho and Folio: magazine — Silicone Valley is almost as embarrassing as heroine.). Though O’Regan is too nice to name the writers or publications, he notes that three of the four errors he cites have yet to be corrected, several days after publication. (Me,

Class 100

Class Press Opinions Paper 100

B2B Memes

FEBRUARY 23, 2011

That, though, is a product of the historic fact that a magazine or newspaper was finished. It is the finished product that matters; the 350-word inverted pyramid that captures the essence of the story; the 3,000 words, 3 DPS feature on a certain topic. The page was set, the presses rolled, the story concluded.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

JULY 6, 2011

In the trade magazine world, for instance, publishers give board members perks like VIP passes to conferences they sponsor and free copies of special publications. I don’t recommend honoraria or other payment for services—it complicates and limits your relationship with your board members. But there are benefits you can and should offer.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

MAY 26, 2010

As he points out, the stories were all copyedited and proofread for their original publication in magazines, and his mother, a “king-hell proofer,” will help out. Since this is a self-published project, Doctorow wants to keep expenses to a minimum, and that means no outlay for proofreading or copyediting.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

SEPTEMBER 19, 2011

If you’ve ever bemoaned your article getting cut to fit into the space available, you’re a prime candidate for an e-book.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

FEBRUARY 3, 2011

Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. They are publishing terrorists, threatening the placid print way of life. From the print perspective, digital media and excessive workloads go hand in hand.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

DECEMBER 3, 2010

Yesterday I attended BtoB magazine’s Digital Edge virtual trade show , primarily to watch a leadoff keynote by Chris Brogan and a concluding one by Gary Vaynerchuk. Until yesterday, however, the most radically effective solution of all had never occurred to me: Don’t use slides at all.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

B2B Memes

MARCH 12, 2010

B2B magazines probably have a higher percentage of commodity content than other types of publications. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. That’s partly due to the prevalence of service journalism in B2B.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. To my ears, it’s a question that’s at odds with the essence of social media.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

NOVEMBER 4, 2011

But there’s not a single link in the story. In the new-media era of journalism, the arguably most important ethical principle is transparency.

Transparency 100

Transparency Ethics Press Guidelines 100