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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication.

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This Is What Content Marketing Looked Like in the 1800s

Contently

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. ” The magazine, as a whole, is amazing to dig into. (I

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Before we get into which content length is better, we need to understand what each entails. So what is long copy exactly?

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Slate : An Online magazine of news, politics, and culture. Here are 5 interesting features that make Outbrain unique. Industry Examples.

Tools 100
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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.