Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Brightedge

SEPTEMBER 24, 2020

In the meantime, here's a sampling of what you'll learn. As usual, start with Data Cube to identify key terms that work for your site and discover new keywords to focus on during the holidays. Be sure to evaluate search volume, the level of competition, and semantically related keywords while conducting keyword research.

Planning 85

Planning Enterprise Management SERP Keywords 85

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

seo.co

FEBRUARY 15, 2021

Keyword trends and popularity by page for top languages and countries. Buyer Intent Keyword Research. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO. You can only do this once you know which keywords to optimize for. Which keywords do they rank high for?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. We've already mentioned that Google's algorithm has drastically changed, especially since the old days of keyword stuffing.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Always ask to see samples from the writing team.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

SEPTEMBER 12, 2019

As it turns out, we had a few other tricks up our sleeve along the way that gave our images some extra juice on the search engine results pages (SERPs), all of which are just good best practices in commercial content creation. Then, we add language that puts this keyword into context that reflects the image it's describing.

Hubspot 75

Hubspot Traffic SERP Template 75

Moz

FEBRUARY 13, 2019

Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Our keyword set was a big list of retail products — from kitty pooper-scoopers to pricey speakers. Now, on to the main event… 1.

Intent 54

Intent SERP Stats Tagging 54

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). Frankly, “Can you send me your previous writing samples?” So, look through the titles in your candidate’s samples, especially the h1 title.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. But to the point where a site that ranks for almost a million keywords but doesn’t rank for any featured snippets at all? monthly organic visits, Ahrefs picks up on 873K organic keywords.

Case Studies 64

Case Studies Case Study Features Studies 64

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 2: Remove keyword bias. Let’s take a quick step back.

CTR 53

CTR API Impressions SERP 53

Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Now, copy and paste them into Keyword Grouper Pro from MarketBold (this is free). q={{keyword-here}}. Meet Screaming Frog. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Martech

MARCH 13, 2023

Here’s a sample prompt to get started: “Act as a copywriter. Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” ” The following sample is what you can expect for B2B content. You’re writing a piece about [your topic].

Marketing AI 77

Marketing AI AIDA Marketing Analytics Tools Template 77

ClearVoice

MARCH 6, 2022

When an assignment is first created, the producer or customer success manager uses ClearVoice’s VoiceGraph digital author mapping to quickly scan through the portfolios of over 550,000 creators, looking for similar work samples. If keywords are provided, this is helpful. If keywords are provided, this is helpful.

Process 52

Process Content Guidelines SERP 52

Moz

JUNE 10, 2020

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Uncertainty around keyword or query performance. From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. When to run an SEO split-test.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Uncertainty around keyword or query performance. From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. When to run an SEO split-test.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

MAY 26, 2017

The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. Finding New Keywords. In addition to landing page testing, you can also use paid search to find new keywords for your campaign. Below is a sample Search Terms report.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Hubspot

JULY 21, 2017

Maybe, if we took an SEO-heavy approach to un-gating our content, we would find ourselves with more keyword-optimized indexed pages that could appear in search engine results pages. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. The Results. The SEO Test.

Landing Pages 99

Landing Pages Lead Scoring Lead Ranking Content 99

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. This enables you to quickly see most popular questions on your topic.

Research 59

Research Optimization SERP FAQ 59

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. We created two nearly identical surveys: one targeted to a representative sample in the U.S.

SEO 99

SEO Marketing Websites Optimization Domain 99

Conductor

JUNE 6, 2019

They’re sitting on a gold mine of user intent information in the form of keyword data. Data Collection: Make sure you have a solid keyword set. We all know that keyword research can be tedious and time-consuming. But I can’t stress enough the importance of having a bulletproof keyword set before jumping into analysis.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Moz

MARCH 1, 2020

According to data pulled by Dr. Pete Meyers, based on a sample set of 10,000 keywords, Google has increased the frequency with which it displays Featured Snippets as part of the search results. For all questions involving specific search results or types of SERP features, respondents were provided with screenshots of those features.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Contently

AUGUST 2, 2016

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Adobe Experience Cloud Blog

JULY 13, 2015

Shift to a Keyword Topic-Based Content Strategy. One of the major changes in SEO over the last few years has been the shift away from strategies that rely on the (over-)use of keywords. The logic seemed sound: want to rank for a keyword? Write a page about the keyword! and, of course, watch your keyword density.

SEO 48

SEO Marketing & Strategy SERP B2B Thought Leadership 48

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times. Well, that's what I set out to explore.

Features 28

Features Google CTR SERP 28

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. It includes information like keywords, topics, and related topics to ensure every piece contributes to marketing goals.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Content Standard

MARCH 5, 2018

Matching these groupings with site metrics (unique visitors, time on page, sessions) and associated target keyword metrics (number of SERPs, keyword ranking) can often give a clear picture even over just a couple months as to what topics are engaging and re-engaging your audience, while others lag behind.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Biznology

MARCH 6, 2014

Tests with SERP displays changing the results. In terms of organic: you want all rankings for all of the keywords for both yourself and each of your competitors turned into a simple value, so you can see what percentage of the total available traffic is being garnered by each. Yeah, that’s a lot of words.

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80

Moz

MAY 13, 2019

Since MozCast has kept the same keyword set since almost the beginning of data collection, we're able to make some long-term comparisons. As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved. Is the Google algorithm heating up? Some changes are small.

Google 69

Google Verticals Click Rate Eye-Tracking 69

ClearVoice

MARCH 19, 2020

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. It’s imperative to conduct a keyword audit of your website every six months to a year to flow with shifts in content marketing trends and audience engagement methods.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Content Standard

MARCH 7, 2023

And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts? People were also rightfully concerned with these tools leading to bias and discrimination in SERPs, lack of transparency behind how AI models are trained and developed, and job losses across a number of industries.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Hubspot

MARCH 5, 2015

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. Of course, publishers, whether marketers or journalists, have direct control over only a handful of Google’s evolving ranking criteria , and the factors that impact search results shift by topic and keyword.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Single Grain

MAY 6, 2021

Template #4 – SEO Keyword Research Template from SEO Sandwitch. Template #7 – The Keyword Ranking Summary Report from Link Assistant. Top ranking keywords. You can find new keywords for which the site is acquiring traffic and include them in your SEO strategy. Top organic search keywords and their comparison (YOY).

Template 145

Template SEO Lead Scoring Lead Ranking 145

seo.co

JUNE 27, 2022

This feature only reveals itself when a user conducts a search, clicks a link, then bounces from the website to get back to the original search engine results page (SERP), typically with the “back” button of a browser. If you click these, you’ll be taken to entirely new SERP. Keyword optimization ideas.

Optimization 104

Optimization SERP Click Rate SEO 104

Moz

FEBRUARY 20, 2019

The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords.

Segmentation 50

Segmentation Cost Per Click Keywords CPC 50