Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." Finance and Real Estate were hit the hardest, both losing almost half of their SERPs with review snippets (-46%).

Google 50

Google SERP CAN-SPAM CTR 50

Brightedge

SEPTEMBER 24, 2020

In the meantime, here's a sampling of what you'll learn. Finally, be sure to monitor your Share of Voice for this new keyword group to make sure you’re owning as much of the SERP real estate as possible. In-Store Shopping: A thing of the past? Holiday Shopping Outlook. This year is going to be challenging for nearly every retailer.

Planning 85

Planning Enterprise Management SERP Keywords 85

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). Frankly, “Can you send me your previous writing samples?” So, look through the titles in your candidate’s samples, especially the h1 title.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Hubspot

SEPTEMBER 12, 2019

As it turns out, we had a few other tricks up our sleeve along the way that gave our images some extra juice on the search engine results pages (SERPs), all of which are just good best practices in commercial content creation. And these resources appear in image form on many SERPs that are important to us. Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And as for clicks?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

OCTOBER 22, 2019

I want to answer questions like “Do backlinks really matter in getting to Page 1 of SERPs?” There are quota limits but these can be configured and extended to provide a good sample of data to work with. I now have a couple of database tables with the results of my 125 search term queries across 2 pages of SERPS (i.e.

API 46

API Google Analytics SEO 46

Martech

MARCH 13, 2023

Here’s a sample prompt to get started: “Act as a copywriter. Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” ” The following sample is what you can expect for B2B content. You’re writing a piece about [your topic].

Marketing AI 75

Marketing AI AIDA Marketing Analytics Tools Template 75

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Contently

AUGUST 2, 2021

Take this sample search for eBay.com: Users can see a website or keyword’s traffic breakdown by organic search, paid search, backlinks, and display ads. Below that data, you can see live updates of top organic keywords and organic competitors, paid keywords and paid competitors, and sample ads.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Moz

FEBRUARY 13, 2019

Identifying the SERP features you really want For our whitepaper research, we pretty much tracked every feature under the sun, but you certainly don’t have to. In this blog post, we’re going to really focus-in on our most beloved SERP feature: featured snippets (called “answers” in STAT). Now, on to the main event… 1.

Intent 54

Intent SERP Stats Tagging 54

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. With this analysis, we can figure out whether they have featured snippets displaying or not, along with the % of their organic keywords with a featured snippet as a SERP feature. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

DivvyHQ

JULY 23, 2019

See below a sample keyword map: . When analyzing competitors, determine what they are doing properly (or doing poorly) to rank on the SERP, and try to make your efforts even more aligned with your target audience. Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

seo.co

FEBRUARY 15, 2021

You can check this by looking at the SERPs for the keywords you’re targeting. You can assess a writer’s skills by asking them to write a sample—for example, the copy for one product page on your website. After your website begins to rank high in foreign SERPs and brings in commissions regularly, you can consider scaling.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Bottom line, the fixed position in SERPs (i.e., Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Huptech Web

AUGUST 12, 2022

Know About Your Requirements Create A Brief Consider How You Want To Hire Look For Alternatives Get Work Samples Schedule An Interview With Them Consider Your Budget Final The Deal Wrapping Up The Context Introduction Are you thinking about developing an eCommerce website for your business?

eCommerce 52

eCommerce Best Practices Work Management Budget Programs 52

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. We created two nearly identical surveys: one targeted to a representative sample in the U.S. and one to a representative sample in Australia.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

MARCH 1, 2020

According to data pulled by Dr. Pete Meyers, based on a sample set of 10,000 keywords, Google has increased the frequency with which it displays Featured Snippets as part of the search results. For all questions involving specific search results or types of SERP features, respondents were provided with screenshots of those features.

Customer Surveys 76

Customer Surveys Google SERP Display 76

seo.co

MAY 10, 2021

Always ask to see samples from the writing team. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. Access to a database with more than 20 billion keywords.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

ClearVoice

MARCH 6, 2022

When an assignment is first created, the producer or customer success manager uses ClearVoice’s VoiceGraph digital author mapping to quickly scan through the portfolios of over 550,000 creators, looking for similar work samples. This machine learning tool generates a list of 20 or so freelancers who may be a good fit for the project.

Process 52

Process Content Guidelines SERP 52

Moz

JUNE 10, 2020

For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. We hypothesized that including the more specific phrase “winter” tires instead of “tires” in our meta titles during the winter months would lead to a higher CTR and more organic traffic from the SERPs.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. We hypothesized that including the more specific phrase “winter” tires instead of “tires” in our meta titles during the winter months would lead to a higher CTR and more organic traffic from the SERPs.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

JULY 21, 2017

Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. This may seem like too small of a sample for us to truly understand whether retiring PDFs works. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic. The Results. The SEO Test.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Brightedge

APRIL 1, 2021

What we’ve found, and Google has verified this, is that the Crux database doesn’t have data on many URLs simply because there isn't enough traffic to them to create a statistically significant sample. This also reduces over-reliance on the homepage. Do sections of your site consistently return high performance Core Web Vitals?

Webinar Metrics 59

Webinar Metrics Banners SERP Sample 59

Directive Agency

APRIL 14, 2022

On top of that, they need to be “seen” by the customers on SERP. You will have two options for generating reports: Sample report or Create New Report. Content marketing & SEO. SaaS companies need to create enough content to provide information to their potential customers. Automation. Click Create custom report. and dimensions.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. Here’s how to create and budget your content plan (with sample scenarios). Ongoing SERP reporting.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

Here’s how to create and budget your content plan (with sample scenarios). Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually). Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. Specific SEO considerations: Clickable table of contents (see sample ).

Research 59

Research Optimization SERP FAQ 59

Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Here is a sample of the output for a handful of URLs and the # of search results those search terms returned: 9. Meet Screaming Frog.

SEO 80

SEO Keywords Intent Analytics 80

Hubspot

MAY 26, 2017

Below is a sample Search Terms report. So this is a sample instance where running a paid search campaign makes a lot of sense. You can use paid search to maximize your coverage on the search engine's result page (SERP). On the left hand side is the list of keywords. Paid Search Can't Stand Alone.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

KoMarketing Associates

NOVEMBER 18, 2014

Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. Mediative’s The Evolution of Google’s Results Pages and Effects on User Behaviour.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Biznology

MARCH 6, 2014

Tests with SERP displays changing the results. If any one of my sample hunting and outdoor companies would like to customize their competitors, Hoosh allows for this as well: image courtesy of ii.hoosh.com. The total search landscape for e-commerce brands is highly complex.

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore.

Features 28

Features Google CTR SERP 28

Moz

MAY 13, 2019

As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved. Ultimately, the process resulted in 516 changes that were determined to be useful to users based on the data and, therefore, were made to Google's algorithm.". Some changes are small.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Biznology

DECEMBER 6, 2012

Customer experience executives don’t consider that customer experience includes what they see on search engine results pages (SEPRs), or whether those SERP experiences lead to good customer interactions if clients or prospects click them. Not so with the SERP.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Conductor

JUNE 6, 2019

To help bring these ideas to life, I researched about 1,200 keywords relating to business and leisure travel and performed a sample analysis for each storyline below. Software like Conductor Searchlight can help tremendously when it comes to doing quality keyword research. Useful Types of Data Storylines.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40