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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67
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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83
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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Keyword trends and popularity by page for top languages and countries. Buyer Intent Keyword Research. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO. You can only do this once you know which keywords to optimize for. Which keywords do they rank high for?

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The Top 10 Free Content Analytics Tools

Contently

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74
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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Types of Domain Structure. There are essentially three choices for setting up your international domain architecture: 1. com" (or ".org,"

SEO 100
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Storytelling With Data: How to Analyze Data & Communicate SEO Insights

Conductor

They’re sitting on a gold mine of user intent information in the form of keyword data. Data Collection: Make sure you have a solid keyword set. We all know that keyword research can be tedious and time-consuming. But I can’t stress enough the importance of having a bulletproof keyword set before jumping into analysis.