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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site.

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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Keyword trends and popularity by page for top languages and countries. Buyer Intent Keyword Research. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO. You can only do this once you know which keywords to optimize for. Which keywords do they rank high for?

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 2: Remove keyword bias. Let’s take a quick step back.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts? People were also rightfully concerned with these tools leading to bias and discrimination in SERPs, lack of transparency behind how AI models are trained and developed, and job losses across a number of industries.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Below are three sample content strategy examples. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. It includes information like keywords, topics, and related topics to ensure every piece contributes to marketing goals.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. It’s imperative to conduct a keyword audit of your website every six months to a year to flow with shifts in content marketing trends and audience engagement methods.