Navigate the Channel

MARCH 11, 2024

you know business shifted. Some brick-and-mortar businesses closed. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.” eCommerce can be a substitute for brick-and-mortar stores, although some businesses choose to remain both (Target, anyone?)

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Contently

NOVEMBER 29, 2021

‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. . The HIBM website refused some applicants’ cards, and crashed entirely for others. You only have 24 hours.” And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

SmartBug Media

JANUARY 18, 2022

We’re back again because since then, we’ve been letting more ideas percolate, and we have come up with more ways to use incentives across your buyer’s entire customer lifecycle. Let’s jump into the 30 use cases—10 for each stage: attract, engage, and delight—we’ve dreamed up to wow your leads throughout their entire journey.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Both vendors and buyers use demos and vendor/product websites. The way B2B technology buyers conduct research make buying decisions is changing.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

KoMarketing Associates

FEBRUARY 10, 2021

But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. It varies depending on which industry you’re in, which keyword search, and other factors. These features help improve usability and experience for the searcher.

SERP 295

SERP Features Google Top of Funnel 295

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Below are some of the ways you can better target your B2B prospects through B2C tactics. Target Users Where They Hang Out.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Image Source: PewResearch.org.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. You’re not alone.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

Hubspot

DECEMBER 14, 2022

To minimize direct contact, people gravitated towards payment methods that didn't require the use of physical money, like bank cards and payment apps. Experts predict businesses will offer many of these payment methods moving forward. Credit and Debit Cards. The COVID-19 pandemic is one major catalyst for the shift.

POS 80

POS Enterprise Management Tools Work Management 80

Optinmonster

JANUARY 24, 2024

Are you using testimonials in your marketing? If not, you’re missing out on a powerful tool that could boost your sales. That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

Sprout Social

DECEMBER 15, 2021

In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Why should businesses consider using TikTok? Let’s get started. Moreover, 47.4%

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Hubspot

MAY 10, 2022

In 2020, 55% of all payments were made by credit or debit card , according to the Federal Reserve. Which means if your business isn’t accepting card payments, you’re leaving money on the table. So does that mean you need to invest hundreds of dollars in a card processing system and negotiate endless fees?

Small Business Marketing 60

Small Business Marketing Peer-to-peer POS Business 60

BenchmarkONE

JULY 11, 2019

When you’re new to developing an eCommerce site—or maybe you’re just a creature of habit—it’s easy to let payment processors be an afterthought. After all, it just needs to take cards. In just minutes, Stripe can be configured to deposit to your bank account. . So, what kind of options are out there?

Enterprise Management 84

Enterprise Management Software Process Best Practices 84

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! But can you drive traffic to your website for free? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ConvertKit

OCTOBER 30, 2020

Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Once you hit Publish, the hard work is only just beginning. The internet is a busy place. Stand out from the noise.

Youtube 145

Youtube Promotion Spending Video Marketing 145

seo.co

JULY 19, 2021

In fact, Google controls about 92.05% market share in the internet industry. Consumers will even use Google to find local businesses. Consumers will even use Google to find local businesses. Improving your website’s ranking on a search engine is called search engine optimization (SEO). What is Google?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

seo.co

MARCH 12, 2021

For most business owners and marketers, traditional strategies and textbook campaigns are first up. The term “guerrilla marketing” was coined by business writer and entrepreneur Jay Conrad Levinson in the early 1980s. If you execute well, your guerrilla marketing strategy could go viral. What is Guerrilla Marketing?

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Scoop.it

AUGUST 2, 2022

Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. 2022 is already changing the way marketers and creators utilize content for their websites. Plan Your Content Out Ahead of Time. Define Your Purpose.

Rules 64

Rules Planning Content Correlation 64

Smarte

SEPTEMBER 27, 2021

Whenever you cold call your prospects, meet them while networking at events, there are proven strategies to turn prospects into customers that have always worked for ages. Once you master sales, you can use various techniques to quickly reach your targets and earn that incentive. You purchase leads to fill up your sales pipeline.

Cold Calling 98

Cold Calling Opt-out Opt-in Contact Marketing 98

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. So what is VoC and how does it help you improve your customer relationships? So what is VoC and how does it help you improve your customer relationships?

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. Even if your audience members aren’t demanding it from you, they want it—in ever-increasing numbers. RELATED: Don’t Let Your Company Make These Content Marketing Mistakes!

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in? Why would anyone pay attention to your brand? How do you demonstrate your expertise?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Heinz Marketing

JULY 26, 2021

If you are joining us, live on LinkedIn, on Facebook, on YouTube, thanks so much for joining us in the middle of your workday. One of the benefits of doing it in this format, if you want to join the show, if you want to ask a question, if you want your face and question or comment to appear on Sales Pipeline Radio, you can do that.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Sharpspring

SEPTEMBER 9, 2022

What role does your small business’s website serve? Is it a digital business card? A page that comes up when someone Googles your name? What exactly do SMB websites need to include in order to best help boost your business? That’s how we determine a website’s success.

SMB 63

SMB Marketing Websites Domain Lead Scoring 63

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. You need to use authentic visuals that show visitors they can really trust your brand. It’s no easy task. But it is possible.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Navigate the Channel

NOVEMBER 15, 2022

you know business shifted. Some brick-and-mortar businesses closed. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.”. eCommerce can be a substitute for brick-and-mortar stores, although some businesses choose to remain both (Target, anyone?)

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hubspot

APRIL 7, 2020

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" Well, in 2018, online businesses generated over $2 billion in revenue. I could use online management systems to execute business functions and set up an ecommerce website to take the place of a brick-and-mortar shop.

Work Management 90

Work Management Business eCommerce Marketing Management 90

PureB2B

JUNE 29, 2022

If yes, you likely heard it from a well-meaning friend while despairing about your love life (or lack of). Building networks among local businesses is a powerful tool that provides value for your business and your personal life. What is Business Networking? What is Business Networking? Think again!

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. If you’re using one of OptinMonster’s templates, there will likely be a Fields block included in your design already. Field mapping is here to help with that!

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Outgrow

FEBRUARY 8, 2024

Progressive Profiling: Level Up Your Data Game Now Ever visited a website and felt like you were filling out a never-ending form? Well, your potential customers think the same way! Most people don’t want to spill all their secrets in the first chat with a website. Not fun, right? Well, we’ll find it in this blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Litmus

MAY 26, 2021

From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” How do you talk to your audience in a way that makes them pay attention? Fortunately, it’s just bad email marketing that’s dead.

Brand Identity 113

Brand Identity Branding Trigger Marketing Mobile Marketing 113

New North

MAY 8, 2023

But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. As a B2B marketing agency , we know the uphill battle many businesses face when identifying their target audience members and strategically connecting with them. This is a pretty hard-and-fast rule. Let’s chat.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123