Act-On

APRIL 26, 2024

2023 was a massive wake-up call for everybody,” says Wendy. “If Clark describes prospects’ mindset as “‘FOFU mode’ — fear of ‘effing’ up.” Your instruments may not properly pick up your prospects when they’re out of market. Follow these important tips to get set up for migration success.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They focus on delivering insights, advice, and stories that matter to businesses. Image Source: Inc. B2B creators are experts in their fields.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

FEBRUARY 5, 2024

Data Tracking and Privacy Issues Next up, data tracking and privacy. With the world getting more conscious about data privacy, GA4 is stepping up its game. Now, let’s gear up and navigate through them. GA4’s new approach respects user privacy while still providing valuable insights.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Feature pop-ups. What Is First-Party Data? Run email campaigns.

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

JANUARY 30, 2024

Most of them are doing it at a basic, functional level. When companies really nail their content strategy at the business level, the results can be game-changing. Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ measures up against the creativity of human writers. This suggests that while AI can generate content quickly, it may not yet match the human ability to connect with readers on a deeper level.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Heinz Marketing

MARCH 15, 2024

The “Power Trio” for B2B Marketing, sales, and customer success – the three pillars of B2B growth – each possess unique insights crucial for driving meaningful growth. Through research, surveys, and social listening, they understand what keeps buyers up at night, the content they devour, and the messaging that resonates.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Thoughts on these studies? Leave a comment below or reach out on X/Twitter.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Litmus

FEBRUARY 20, 2024

Did you know that Litmus offers personalization for all levels? Level up your email engagement Say hello to creative new ways to surprise and delight subscribers with innovating email techniques—strengthen your first-party data. Ready, set, level up! Ready, set, level up!

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Salesforce Marketing Cloud

MARCH 19, 2024

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Martech

JANUARY 23, 2024

Over the 2023 holidays, ThriftBooks sales were up more than 20% year-over-year. Hagen added: “We didn’t have any discounts over the holiday, and we were up over 20%. If you’re looking for a particular title, you go to Google and hopefully we’re one of the first that show up with a really great price,” Hagen said.

Loyalty 116

Loyalty eCommerce Buzz Paid Search Agency 116

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Gather results from said experiment to have proof of concept.

Social Media 138

Social Media ROI Media Cross-Selling 138

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Salesforce Marketing Cloud

JANUARY 17, 2024

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Anyword

MARCH 14, 2024

A crystal-clear insight into the potential performance of your content, enabling you to make informed decisions and publish with confidence. Customizable Comparisons for Tailored Insights Understanding that not all content serves the same purpose, Anyword introduces a level of customization in benchmarking that is unparalleled.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Launch Marketing

NOVEMBER 1, 2023

This executive-level guide provides essential insights for shaping a marketing plan that drives tangible bottom-line outcomes. The goal is to identify the right questions that not only assess a candidate’s qualifications, experience and technical skills but also go much further to provide valuable insights into their abilities.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

FEBRUARY 8, 2024

It collects information without overwhelming customers and ensures details remain up to date. GA4’s extensive customization options allow for refined customer segmentation and improved cross-channel attribution, provided it is set up and configured effectively. The strategic use of GA4 is crucial in this process.

Allocation 115

Allocation Marketing Analytics Tools Work Management Privacy 115

Martech

NOVEMBER 20, 2023

By leveraging advanced strategies for personalization, you can ensure your messages reach your audience and resonate with them on a deeper level. It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Demographic data. Sales growth. FAQ browsers.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy. Demandbase keeps it simple. Every action tells a story.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

APRIL 22, 2024

There’s that level of scrutiny and concern around the viability for commercial use.” To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. The 5% solution Adobe said the images from Midjourney only made up 5% of the training material. That’s not a great defense.

Marketing AI 115

Marketing AI Training Tools Copyright 115

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 123

Social Media Examples Work Management Media 123

Mereo

APRIL 25, 2024

For good reason too: The right data promises insights that can help your leadership make better decisions and reach (or surpass) your goals. Most organizations’ data analytics remain in the early phases, at the descriptive and diagnostic levels that tell a “what” and “why” story. Yet in a 2023 Tamr, Inc., Yet in a 2023 Tamr, Inc.,

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Martech

MARCH 28, 2024

At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency. AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work. The time it takes to develop insights is time spent without putting those insights to work.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

NetLine

OCTOBER 30, 2023

In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action. Therefore, even when they’re doing “stuff”, they’re not actually doing anything Why Do Marketers End Up in the B2B Black Hole? That’s where intent data comes into play—more specifically, buyer-level intent data.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Is a CDP essential to activating insights derived from customer journey mapping?

Conference 110

Conference Digital Transformation Sample Touchpoints 110

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. It also helps set up a reporting infrastructure to simplify performance measurement at the end of your campaign. Use it to set marketers and agents up for social customer care success. Download the template 4.

Social Media 65

Social Media Template Work Management Marketing Management 65

SalesGrape

NOVEMBER 18, 2023

Therefore, it becomes essential for marketers to differentiate themselves from competitors by providing valuable insights and solutions tailored specifically to meet their needs. By engaging decision-makers in meaningful conversations, marketers can gain valuable insights into their pain points and tailor their offerings accordingly.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Oktopost

SEPTEMBER 12, 2023

It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. This involves studying your site and those similar, to provide meaningful insight.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Extract actionable insights for the marketing manager’s budgeting. Google Search Central Up to 64.7% Source: Trust Insights ChatGPT, generated on Nov. You are a data analyst. It’s just content.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

APRIL 6, 2023

To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Advertising Mediums 106

Sprout Social

SEPTEMBER 2, 2022

Keeping up with the shifting digital tides is crucial. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date.

Social Media 118

Social Media Training Course Resources 118