Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Average conversion rates for B2B companies typically fall between 0.5-1%.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Vision Edge Marketing

APRIL 16, 2024

A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. Caterpillar Inc.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

KoMarketing Associates

APRIL 20, 2022

The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%. in the previous quarter, and the rate of 91.3% The B2B exhibition cancellation rate should decline further.”.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Consider factors such as company size, industry segment, job titles, and pain points.

Lead Generation 108

Lead Generation Lead Ranking Tactics Lead Scoring 108

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

MAY 20, 2021

The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate. Bounce Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vision Edge Marketing

JANUARY 9, 2024

Myth 1: Customer-Centric Growth is Exclusively for … The most common fill-in-the-blanks we hear is that customer-centricity is a) only for large companies, b) only for companies in certain industries or business models, and c) only for customer-facing teams. Not just for some industries, or business models.

Customer Satisfaction 208

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 208

Act-On

DECEMBER 9, 2023

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. And we wanted better than average, and I bet you do, too.

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. Similarly, content can also be adjusted based on that contact’s industry, role, or previous interactions with your brand. Yes, it’s an ad.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.

Advertisements 108

Advertisements Advertising Paid Search Agency Privacy 108

SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 107

Newsletter Practices Analytics Optimization 107

Industrial Marketing Today

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 132

Email Marketing Effectiveness Tips Click Rate 132

Huptech Web

APRIL 30, 2024

What is the Repeat Purchase Rate? Benefits of Repeat Purchase Rate How to Calculate the Repeat Purchase Rate for your Shopify Store? 7 Powerful Strategies to Increase Repeat Purchase Rate And much more! Repeat purchasing can be observed in many industries, from everyday consumer goods to services.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. Response rate A healthy response rate indicates that your content resonates with your audience.

Outreach 124

Outreach Email Marketing Optimization Lead Scoring 124

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. The click rate was 1.33% and the bounce rate was 10.09%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. is essential before these collaborative campaign tactics can be effective.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Let’s delve into the complexities of converting B2B leads into MQLs.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

APRIL 17, 2024

Streamlined Sales Pipeline Targeted Outreach: Appointment setters possess industry knowledge and understand your ideal customer profile, enabling them to conduct personalized outreach to decision-makers. This ensures your sales team focuses their energy on high-potential prospects, maximizing conversion rates.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Sprout Social

APRIL 29, 2024

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars.

Work Management 87

Work Management Marketing Management Service Brand Identity 87

SmartBug Media

JULY 10, 2023

A bounce rate of 26-40 percent is considered to be exceptional, whereas a bounce rate of around 50 percent is still considered good. What is a “bounce rate”? What is an “exit rate”? Examining both bounce rates and exit rates is important to understand how you can optimize your website and increase conversions.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

ClickDimensions

MARCH 13, 2024

The changes to deliverability standards are happening due to both customer and industry needs. On the industry side, businesses only want to send emails to engaged contacts instead of having their emails bounce or remain unopened. What is a good spam rating? A good list of engaged contacts will give you a spam rating of 0.3%

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Binary Demand

APRIL 29, 2024

They offer valuable campaign data, including the volume and nature of email opens, click-through rates from emails to websites, and unsubscribe numbers. These may encompass revenue uplift, open rate uplift, and unsubscribe rate. Nevertheless, setting KPIs and metrics can be a daunting task.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. Quality content, engagement rate, value alignment and industry expertise. It makes sense.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. How can I develop authority in my industry through digital branding? Should I prioritize branding or conversion rates in my digital marketing efforts?

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 119

Privacy Paid Search Agency Ads Privacy Protection 119

SmartBrief - Marketing

FEBRUARY 26, 2024

For a holistic view of the newsletter program efficacy, consider tracking the following KPIs in a dashboard: Email list growth (month-over-month) Open/read rate (trending percentage) Click-thru rate (to all or specific targeted website content) Quantity/quality of conversions (inquiries, form fills, phone calls, walk-ins, etc.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 127

Oktopost

APRIL 28, 2024

Even after participating in an industry event and starting a conversation with a potential client, you will likely ask to connect on LinkedIn and follow up with them after the event, on LinkedIn. Statistics show that only 24% of sales emails are opened, and the average cold email response rate is just 8.5%.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? This guide also includes a handy email campaign check list and a glossary of industry jargon that demystifies terms like bounce, DNS, SPF, and more. We’ve all been there.

Deliverability 105

Deliverability Email Marketing Open Rate Marketing & Strategy 105

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 108

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 108

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Image: IAB. Why we care. Strength in numbers.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110